Thailand to Lure Unhappy Couples in Bid at Tourism Boost

A file photo shows wooden boats loaded with tourists passing a seller of Thai fruits at the famous Damnoen Saduak Floating Market in Ratchaburi province, Thailand, 20 February 2015. Thailand is to be a destination for couples seeking to save failing marriages and stagnant relationships, according to a new tourism marketing scheme. EPA/BARBARA WALTON

BANGKOK (DPA) — Thailand is to be a destination for couples seeking to save failing marriages and stagnant relationships, according to a new tourism marketing scheme.

The Tourism Authority of Thailand said it wants to make Thailand a destination for "couples therapy," according to the Bangkok Post.

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A handout photo shows boats on Maya Bay on Koh Phi Phi Leh, Thailand. [Photo: TAT]

Tanes Petsuwan, the TAT's executive director for Europe said that while Thailand already markets itself successfully as a honeymoon location, he also wants Thailand to be a destination for couples looking to ignite a spark into their relationships.

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Widespread political unrest and a military coup contributed to a terrible 2014 for tourism in Thailand with numbers down by 6.6 per cent from the previous year.

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In response, the TAT have released numerous campaign ideas to woo the tourists back.

Read more:
Thai Authorities To Promote 'Martial Law Tourism'
Thailand Fast-Tracks Immigration for Honeymooning Couples