HANGZHOU, China (Xinhua) — China’s Singles’ Day sales on TMall hit 10 billion yuan (about 1.44 billion U.S. dollars) at just one minute and 36 seconds after midnight on Monday.
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According to Alibaba, owner of TMall, more than 22,000 overseas brands from 200 countries and regions have participated in this year’s shopping spree in China.
The e-commerce giant launched the annual online shopping promotion on Nov. 11, 2009, a day celebrated by many Chinese young people as Single’s Day. The date was chosen because 11-11 resembles four “bare sticks,” a Chinese term for bachelor.
Sales of Tmall’s first shopping festival totaled about 52 million yuan. Alibaba’s Single’s Day sales reached 213.5 billion yuan last year.
