BANGKOK — Thai football fans will be able to watch the FIFA World Cup 2026 through official channels after Jasmine International Public Company Limited (JAS) announced it has secured the tournament’s broadcasting rights in Thailand.
In a statement posted on 10 June, JAS Group said it had officially acquired the rights to broadcast the World Cup, promising coverage of every match from 11 June to 19 July.
“The wait is over for Thai football fans,” the company said, adding that viewers in Thailand will be able to follow the world’s biggest football tournament and support their favourite teams throughout the competition.
JAS has also invited media representatives to a press conference on 11 June, where it is expected to formally announce details of the deal. According to the invitation, JAS is the exclusive FIFA World Cup 2026 rights holder in Thailand.
The agreement was reached just hours before the tournament’s opening match, ending months of uncertainty over whether Thai audiences would have access to official broadcasts.
The World Cup kicks off with a Group A match between Mexico and South Africa at Mexico City Stadium. The match is scheduled to begin at 02:00 Thailand time on Friday, 12 June.