BANGKOK — 15 April 2026, Thailand’s Songkran festival has drawn widespread international praise as a global cultural event, reflecting the strength of Thai traditions and attracting worldwide attention, a government spokesperson said.
Ratchada Thanadirek, government spokeswoman, said the atmosphere of this year’s celebrations highlighted Songkran’s status as a UNESCO-recognised intangible cultural heritage, widely acknowledged by the international community. The festival has connected people from around the world through culture, tradition and celebration.
She said 42 foreign embassies in Thailand had helped produce promotional media showcasing Thai charm through creative and contemporary perspectives. International media outlets also reported on the large crowds gathering at water-splashing venues, describing Songkran as one of the world’s most vibrant and dynamic festivals, blending traditional culture with modern elements.
Ratchada added that the Tourism Authority of Thailand (TAT) projected overall tourism revenue during the Songkran period from 11–15 April to exceed 30.35 billion baht. The period was expected to attract around 500,000 foreign visitors, generating approximately 8.1 billion baht, a 6% increase compared with the same period last year.
The government remains committed to promoting cultural heritage while positioning Songkran as a driver of economic and social opportunities, with a focus on distributing benefits across all regions and enhancing Thailand’s global competitiveness.
“The prime minister has praised the success of Songkran celebrations across all provinces, made possible through cooperation from all sectors,” Ratchada said. “The festival represents a time of happiness where people of different nationalities and languages celebrate together, reflecting the power of Thai culture to connect smiles, warmth and friendship across borders.”