BANGKOK — Thailand’s authorized Lamborghini dealer is shifting focus to the used car market as new supercar sales hit an eight-year low, with Renazzo Motor Co. doubling its investment in certified pre-owned vehicles to 200 million baht ($6.15 million) while expanding service operations to weather the current downturn.
Apichat Leenutaphong, Chairman of Renazzo Motor Co, Ltd., the authorized dealer of Lamborghini Supercars, announced the company’s business plan for this year: Renazzo will actively promote its Lamborghini Certified Pre-Owned (CPO) program.
The initiative aims to increase brand awareness and expand the customer base by making Lamborghini ownership more accessible through certified pre-owned vehicles.
Used Car Strategy Gains Momentum
The company has doubled its annual working capital for the used car business to 200 million baht ($6.15 million), up from 100 million ($3.07 million) previously. This increase will allow Renazzo to source more used Lamborghinis for customers, cover trade-ins and consignment sales to build a complete business system while maintaining strong resale values.
To date, the company has sold an average of 2–3 used Lamborghinis per month. Apichat believes that this segment will play a crucial role in retaining existing customers and attracting new ones.
All vehicles in the Certified Pre-Owned program undergo a rigorous 153-point inspection, including service history, ownership , and transfer, to ensure compliance with Lamborghini standards. Each vehicle is also covered by a minimum one-year warranty.
“I personally check every Lamborghini that is accepted into our used car program. Every car must be in a condition that I would drive and sell myself. Customers can rest assured that our standards are rigorous and characterized by passion and professionalism. Every detail, including warranty status and ownership history, is clearly disclosed,” said Apichat.
RENAZZO Body & Paint Lab
Renazzo has also invested 70 million baht ($2.15 million) in a new body and paint repair center, RENAZZO Body & Paint Lab, located near its Vibhavadi-Rangsit showroom and service center. The facility can handle up to 40 cars per month, and serves not only Lamborghinis and other supercars, but also general vehicles, all of which are serviced to Lamborghini’s high standards.
“We are open to all car brands and segments. Every car that comes to RENAZZO Body & Paint Lab receives a supercar-level service,” emphasized Apichat.
Expect an Upturn in 2026
Looking to the future, he noted that Lamborghini sales are expected to reach only 28 units this year, the lowest level in eight years, due to weak consumer sentiment and fewer product launches. However, he expects an upturn in 2026, when a new tax structure will reduce car prices by around 15%. This has already prompted some customers to postpone their purchases until next year, and Renazzo is accommodating these requests.
The company forecasts an increase in sales to 50 vehicles in 2026, with demand in the Thai supercar market, at around 500 units per year in the 12 to 20 million baht range, and around 200 units for cars priced above 20 million baht.
“I have planned for this scenario from the beginning. With fewer product launches this year and the upcoming tax changes, we are well prepared and have no liquidity problems. Customers who decide to postpone delivery until next year to get better prices can expect full support from us,” Apichat concluded.
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