Makeup Store Apologizes for Sale Fiasco

Shoppers at Eveandboy on Friday, the first day of its Shocking!! Pink Day sale. Photo: Eveandboy / Facebook

BANGKOK — A downtown makeup store apologized Sunday after it came under fire for false advertising and poor service from some of the hundreds of people who queued for hours over the weekend.

After receiving a barrage of complaints from customers claiming that advertised discounts were unavailable, makeup store Eveandboy also acknowledged selling damaged goods and mismanaging the sale, which drew massive crowds to its Siam Square location starting Friday.

“Our management team is aware of the problems and issues that have arisen and will fix them as quickly as possible,” read the store’s online apology. It said it had allowed people to cash in on the discounts before the day of the sale which led to item shortages.

Shoppers complained that advertised sales of up to 90 percent discounts were unavailable once they got to the store at Siam Square One. Shoppers, some of whom had camped out overnight in anticipation of the sale, reportedly waited up to 11 hours in line.


After fighting to grab their favorite shades of blush, customers complained online that shopkeepers yelled at them to buy or get out, didn’t allow them to pick colors and distributed damaged liquid lipstick.

“‘Take it or leave it. Okay? Are we done here? You have no right to pick what color you want,’” @Vosoofficial tweeted Friday, describing what an Eveandboy employee allegedly said. “Did you guys get your employees from the Department of Livestock Development?” she said.

“I couldn’t choose the color and they said, ‘Take it or leave it’ to me. This was the last one there. I practically fainted when I opened the packaging. I got only one item from the entire sale,” tweeted @Nuob222.

Others complained that allowing social media influencers to cut the line and enter the shop before people who had camped out was unfair.

“Ahhh, so you let the bloggers in first so they could share their posts and a lot of people would come, huh? Hmmm! Being a blogger is good, they have all these privileges,” @Wongwisit_Toie sarcastically tweeted.


Those who had traveled especially far for the sales were especially disappointed.

Netizens flooded the Eveandboy Facebook page with negative reviews. By Monday morning the page had more than 13,000 one-star reviews, most of them bashing the Siam Square One branch’s sale.

The reviews on Eveandboy’s Facebook page as of Monday.


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Queues on Saturday in front of Eveandboy’s Siam Square One branch. Photo: Eveandboy / Facebook