Charoen Pokphand Foods Public Company Limited (CP Foods) is making headlines at THAIFEX – Anuga Asia 2025 with the launch of its Asian Series’ Red Curry Spring Rolls, a plant-based innovation from the MEAT ZERO brand. The product claimed the Best of Texture award at the Alternative Protein Taste & Flavour Challenge, earning over 200 votes from event attendees who praised its rich flavor and meat-like texture.
The Red Curry Spring Rolls stand out for their authentic Thai flavor, wrapped in a golden, crispy thin shell filled with plant-based protein infused with bold red curry, aromatic herbs, and spices. The result is a delicious, health-conscious experience—completely free from animal products.
Beyond the competition, this award-winning menu is being adapted for international markets under CP Foods’ Kitchen Joy brand. The product is slated for rollout in Tesco UK by mid-2025, catering to consumers seeking ready-to-eat meals that are both flavorful and environmentally friendly.
MEAT ZERO continues to gain traction globally, particularly in Scandinavian markets. This reflects CP Foods’ strong capabilities in driving the plant-based movement forward and positioning itself as a global leader in sustainable, innovative food solutions.