PATTAYA, THAILAND – The Standard is proud to announce its newest Southeast Asian outpost, The Standard, Pattaya Na Jomtien, will open this October 2025. Located just over an hour from Bangkok in the relaxed, upscale seaside enclave of Na Jomtien, this new beachfront resort will redefine coastal Thai living with the brand’s signature blend of laid-back luxury, bold design, and irreverent charm.
Following the successes of The Standard, Hua Hin (2021), The Standard, Bangkok Mahanakhon (2022), and The Standard, Singapore (2024), this highly anticipated opening will bring fresh energy to Thailand’s eastern seaboard, introduce the brand’s first-ever beach club, Esmé, and reimagine Pattaya through a more elevated lens.
Located just over an hour from Bangkok and a world away from Pattaya’s neon-soaked nightlife, Na Jomtien has quietly emerged as one of Thailand’s most sophisticated seaside enclaves. This tranquil stretch of coastline offers a slower pace, swimmable waters, and a distinctly laid-back rhythm—perfect for those seeking a more elevated beach escape.
The Standard, Pattaya Na Jomtien will be where tropical ease meets design-forward hospitality. Whether you’re in it for the authentic Thai seafood, the tacos, the sunsets, or the vibe, this will be Thailand’s new standard for coastal getaways.
You’re invited to be among the first to check in!
To celebrate, we’re serving up 20% off our best available rates with daily breakfast for two, plus a complimentary cocktail at Esmé. Book now and stay from 21 October 2025 onwards.
For more information and reservations, visit www.standardhotels.com/pattaya.
Upon opening, The Standard, Pattaya Na Jomtien will participate in the World of Hyatt loyalty program.
Start earning points and enjoying exclusive member perks with every eligible stay.
Want in? World of Hyatt to become a member and learn more.
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