BRAND’S Essence of Chicken, under Suntory Beverage & Food (Thailand) Co., Ltd., in collaboration with the Highway Police Division, the Traffic Police Division and Chiang Mai Provincial Police, continues the “Brain Fatigue, Don’t Drive, Take a Break and Drink BRAND’S” road safety campaign for New Year 2026 long-holiday period, promoting safe driving and distributing 45,000 bottles nationwide, The campaign is further supported through major retail collaborations, including 7-Eleven, Jiffy, and Mini Big C.
Miss Jaturaporn Thanapornsungsuth, VP – Head of Marketing (Thailand & Indochina) said “BRAND’S Essence of Chicken is committed to road safety during the New Year travel season. Partnership with the Highway Police Division, the Traffic Police Division and Chiang Mai Provincial Police promotes public awareness and responsible driving. For New Year 2026, BRAND’S is providing 45,000 bottles enriched with Carnosine and Vitamin B12, distributed between December 29, 2025 – January 2, 2026. Throughout 2025, a total of 130,000 bottles has been distributed. Travelers can pick up products at public service points nationwide, with promotions through 7-Eleven, Jiffy and Mini Big C from November 24, 2025 – January 3, 2026”
Police Major General Pornsak Laorujiralai, Commander of the Highway Police Division, said “the Highway Police Division has prepared measures to ensure safe travel, with public service points nationwide and support from the campaign to encourage rest and alertness. The Highway Police are ready to assist 24 hours a day via Hotline 1193”
Police Major General Damrongsak Swang-ngam, Commander of the Traffic Police Division, added “the Traffic Police Division has prepared additional officers, strengthened operations in high-risk zones, and joined the campaign to remind the public of rest and mindful driving, distributing products at rest stops and petrol stations to help drivers stay alert and reduce fatigue”