BANGKOK — Thailand’s public and private sectors have joined forces to develop a nationwide Wellness Ecosystem, positioning the country as a global hub for wellness tourism and preventive healthcare.
The initiative, “Wellness Hub Thailand, The Land of Life: The Journey Within,” was launched by the Tourism Authority of Thailand (TAT) in collaboration with BDMS Wellness Clinic and major partners across tourism, healthcare, hospitality, aviation, retail and education.
Mr. Chuwit Sirivajjakul, TAT Deputy Governor for Policy and Planning, said Thailand’s strength lies in its culture of care, traditional wellness wisdom and internationally accredited healthcare system.
“This initiative represents a new direction for Thai tourism—one that focuses on long-term physical and mental well-being while increasing value per visitor and distributing income across the tourism value chain,” he said.
Dr. Tanupol Virunhagarun, CEO of BDMS Wellness Clinic and BDMS Wellness Resort, said global health challenges such as aging societies, stress and non-communicable diseases have accelerated demand for preventive healthcare and wellness tourism.
“Travel today is no longer just about rest, but about restoring balance to the body and mind,” he said.
According to data from the Global Wellness Institute, Thailand recorded the world’s highest wellness economy growth rate at 28.4% in 2022–2023, while wellness tourism ranked third globally in 2023–2024 with 36.4% growth, highlighting a major economic opportunity.
The Wellness Ecosystem integrates travel, accommodation, lifestyle, scientific wellness and preventive healthcare, supported by organizations including TAT, TCEB, BDMS, Bangkok Airways, leading hotel groups, retail brands and wellness technology providers.
Healthcare services are led by BDMS Wellness Clinic and N Health, offering personalized preventive care backed by advanced laboratory testing and scientific wellness programs.
To ensure long-term sustainability, BDMS is also working with leading universities to develop specialized curricula in preventive medicine, wellness management and related fields.
The collaboration aims to position Thailand not only as a tourism destination, but as “The Land of Life”—a sustainable global center for health and wellness.