ONYX Hospitality Group, a leading management company for hotels, resorts, serviced apartments and luxury residences, with a portfolio of brands including Amari, OZO, Shama and Oriental Residence, is strengthening its intelligent digital Infrastructure with AIS Cloud powered by Oracle Cloud Infrastructure. As Thailand’s first Thai-owned and operated hyperscale cloud service, AIS Cloud enables enterprises to run mission-critical workloads while maintaining in-country data control and governance, supported by comprehensive managed services from AIS Business. The cloud infrastructure will help connect ONYX Hospitality Group’s headquarters with its hotels and properties across the Asia-Pacific region, enabling seamless access to systems and data while enhancing operational collaboration and efficiency across the organization. AIS Cloud is designed to support high-volume data processing, integration across multiple systems and flexible resource scalability based on business requirements. Its capabilities span enterprise resource planning (ERP), data analytics and hotel operational systems, while also providing a foundation for future adoption of AI, automation and other intelligent technologies.
AIS Business further combines its cloud capabilities with robust network infrastructure, local data management and a team of Thai experts who understand the local business environment and can communicate directly with customers in Thai. This helps ensure a clear understanding of business requirements, streamline system integration and enable efficient data sharing across multiple countries, while supporting ONYX Hospitality Group’s expansion from more than 45 properties today to over 70 properties by 2030.
The continued expansion of the travel and tourism industry across Asia-Pacific is further underscoring both the opportunities and intensifying competition within the hospitality sector. According to the World Travel & Tourism Council (WTTC), in 2025, the travel and tourism sector’s contribution to GDP in Asia-Pacific grew by 8.1%, the highest growth rate globally, reaching a total value of USD 3.29 trillion. This growth is prompting hospitality operators to strengthen their capabilities in management, business scalability and the development of travel experiences that better meet evolving customer expectations. In response, ONYX Hospitality Group is enhancing its digital infrastructure and data management capabilities to improve operational agility and support growth opportunities across the region. One of the key initiatives is the development of a centralized enterprise Data Platform that consolidates guest booking and operational data within a cloud-based Data Warehouse. The platform enables ONYX Hospitality Group to generate deeper Customer Insights, integrate data with its Customer Relationship Management (CRM) system, and further develop campaigns, services and personalized experiences that are more relevant to the needs of different customer segments.
Mr. Phiphat Khanonwet, Head of Information Technology ONYX Hospitality Group, said that “For ONYX Hospitality Group, achieving our ambition ‘To be the best medium-sized hospitality management company in Asia-Pacific’ requires a strong foundation across every aspect of the business, particularly technology. We see technology not simply as an investment to improve operational efficiency, but as a critical enabler in elevating guest experience and empowering our people to deliver more effective services that better respond to customers’ evolving needs. With a robust technology infrastructure in place, we are confident in our ability to support business growth, scale our operations for the future and drive ONYX Hospitality Group towards sustainable growth.”
Mr. Phupa Akavipat, Chief Enterprise Business Officer of Advanced Info Service Public Company Limited, said that “Cloud has become a strategic infrastructure that plays a critical role in strengthening business capabilities, from enhancing agility and enabling new growth opportunities to unlocking greater value from data. In line with AIS Business’s commitment to being a trusted partner in advancing Thai industries, we continue to develop AIS Cloud as a hyperscale cloud service from a Thai provider, AIS Cloud Thai Hyperscale, built on a deep understanding of the local business environment and the needs of Thai enterprises, while bringing world class technology capabilities to help organizations grow and compete regionally and globally. Our collaboration with ONYX Hospitality Group demonstrates how hyperscale cloud can serve as a key foundation for hospitality business transformation, enabling organizations to scale their capabilities and support growth across multiple markets. AIS Business is committed to supporting ONYX, as a leading Thai hospitality company, in strengthening its business both in Thailand and internationally, while advancing towards its long-term goals with resilience and sustainable growth.”
AIS Business remains committed to continuously advancing technology and innovation to deliver more than just solutions, but a powerful force that enhances the capabilities of industries, enabling Thai businesses to overcome limitations, differentiate themselves, unlock new opportunities, and achieve strong growth in regional and global markets.
Businesses interested in AIS Cloud can find more information and contact AIS Business at https://www.ais.th/business/enterprise/technology-and-solution/cloud-and-data-center