BANGKOK — The Chinese Embassy in Thailand issued a warning Tuesday urging Chinese tourists to avoid bargain tour packages after a viral video showed a tour guide threatening visitors with being stranded if they refused to shop.
The embassy said it immediately contacted Thai tourism police and the Tourism Authority of Thailand after the video surfaced on social media. Authorities confirmed the Chinese national guide was unlicensed and attempted to pressure tourists into making purchases for commission.
“Foreign nationals are not permitted to work as tour guides in Thailand,” the embassy stated, advising tourists to choose reputable agencies with proper licenses and not to trust “low-cost tours.”
“When participating in group tours, tourists are advised to choose travel agencies with reliable reputations, outbound travel licenses, and products that match the quality and price. It is also advised to sign formal contracts,” the embassy stated, adding that Chinese citizens should call the Tourism Police hotline (1155) or the embassy’s consular hotline (02-245-7010) if disputes arise.
Government Response
Thailand’s Tourism and Sports Minister Atthakorn Sirilatthayakorn said he has ordered the Department of Tourism and Tourism Police to urgently investigate the incident, including identifying the location, time, tour company involved, and tour program details.
“As we enter high season, we must ensure tourist confidence in safety, convenience, and service standards,” Atthakor said. “If violations are confirmed, penalties will be imposed. Such deceptive or coercive actions are unacceptable.”
Legal Penalties
According to the Department of Tourism, the case may violate Thailand’s Tour Business and Guide Act. Unlicensed foreign guides face up to one year imprisonment, a fine of up to 100,000 baht, or both. Thai guides acting as nominees could receive up to six months imprisonment, a fine of up to 50,000 baht, or both.
Tour companies found guilty of unfairly exploiting tourists face fines ranging from 5,000 to 50,000 baht and possible license suspension for up to six months.
Thai authorities are currently investigating the travel agency involved in the incident.
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