BANGKOK — Thailand is moving to expand its Boys’ Love (BL) and Girls’ Love (GL) content industry into global markets as part of efforts to strengthen the country’s creative economy and soft power, the Ministry of Culture said.
Culture Minister Sabida ThaiSet chaired talks on 22 June with the Thai Association of Boys Love Content on strategies to develop the sector sustainably and improve international competitiveness.
Officials said BL and GL content has strong growth potential and is already gaining international recognition, contributing to tourism, services, and related creative industries.
The ministry also proposed expanding cooperation to promote Thai Cultural Product of Thailand (CPOT) goods and community tourism through BL and GL content, including product placement in series, linking filming locations with tourism routes, and promoting Thai products at fan events and overseas roadshows.
It also called on industry networks, including actors and influencers, to support national cultural campaigns such as “Proud Thai Dress Across the Nation” and the “Way of Local, Way of Thai” festival in September 2026.
The association presented past international initiatives, including participation in FILMART in Hong Kong, events in Japan and Brazil, and global masterclass programmes aimed at promoting Thai BL and GL content abroad.
The ministry said the collaboration marks a step forward in positioning Thailand’s BL and GL industry as a key cultural export and economic driver.