COLOGNE — Thailand has been officially elevated to “Partner Country” status at Gamescom 2025, the world’s largest gaming exhibition held in Cologne, Germany from August 20-24, marking a significant milestone for the country’s gaming industry.
Ms. Jiraporn Sindhuprai, Minister to the Prime Minister’s Office, along with Dr. Surapong Suebwonglee, Chairman of the National Soft Power Development Committee, and Thai delegation participated in Gamescom 2025, the world’s largest gaming event, held from August 20-24, 2025, at Koelnmesse in Cologne, Germany.
Ms. Dorothee Bär, Germany’s Federal Minister for Research, Technology and Space, presided over the opening ceremony.
Thailand Pavilion Makes Debut
“This year, Thailand achieved official ‘Partner Country’ status at Gamescom 2025, allowing us to establish the Thailand Pavilion for the first time,” Ms. Jiraporn said. “Fifteen Thai entrepreneurs are showcasing games that blend Thai cultural identity for global gamers to experience.”
She added that the event also facilitates business partnerships through the Cologne Business Mixer, a B2B networking platform co-hosted by the Thai government.
Global Gaming Market Outlook
Gamescom is the world’s largest gaming exhibition, attracting over 335,000 visitors in 2024 with participation from more than 1,400 gaming companies globally. Thailand’s participation as a partner country this year reinforces the potential and advancement of the Thai gaming industry, providing a significant opportunity for Thai game developers to showcase their work on an international stage.
The global gaming market was valued at approximately $272.86 billion USD in 2024 and is projected to expand to $426 billion USD by 2029, driven by technological advances in gaming, the rising popularity of esports, and mobile gaming market growth.
Thailand’s gaming industry was valued at 34.288 billion baht (approximately $979.66 million USD) in 2023, representing 77.5% of the total digital content industry value.
Bangkok to Host Asia’s Largest Gaming Event
Thailand will host Asia’s largest gaming festival for the first time under the name “Gamescom Asia × Thailand Game Show 2025” from October 16-19, 2025, at the Queen Sirikit National Convention Center in Bangkok. The event will span over 30,000 square meters and is expected to attract more than 200,000 visitors throughout the event.
The festival will feature both B2C (Entertainment Area) and B2B (Business Area) zones with diverse activities including thrilling esports competitions, indie game zones, cosplay activities, and various entertainment options to accommodate participants from across Asia and gaming industry enthusiasts worldwide.
_______