BRAND’S VETA by Suntory Beverage & Food Thailand, the leader of health enrichment products in Thailand and Indochina under the BRAND’S trademark, expands into the health and wellness segment with the launch of “BRAND’S VETA Jelly,” an innovative jelly strip made from concentrated fruit juice for Gen Z and modern consumers. Under the “Casual Wellness” concept, the product combines fun, great taste, and easy daily wellness benefits. It is available in two formulas — Astaxanthin Collagen Zinc 5-in-1 and Lutein 5:1 — with PJ and Leon appointed as brand presenters to represent the vibrant, health-conscious spirit of the new generation.
Napis Sasivimolkul, Marketing Director for BRAND’S Bird’s Nest and BRAND’S VETA at Suntory Beverage & Food (Thailand) Co., Ltd., stated that the brand’s innovation is guided by the “Seikatsusha” philosophy, focusing on understanding consumer lifestyles. Research indicates that Gen Z embraces a “Healthy is Cool” mindset and seeks wellness solutions that are convenient, trendy, and enjoyable, with particular emphasis on eye health and beauty.
BRAND’S VETA Jelly: Great Taste, Full Benefits in Every Strip
- Astaxanthin Collagen Zinc 5-in-1 – combining pomegranate juice with astaxanthin, collagen, vitamin C, vitamin E, and zinc to support collagen formation and help protect skin from oxidative stress.
- Lutein 5:1 – this formula features concentrated blackcurrant juice and a precise 5:1 ratio of lutein (5mg) to zeaxanthin (1mg). It also contains vitamin A, which contributes to the maintenance of normal vision.
To connect with Gen Z, BRAND’S VETA Jelly has enlisted presenter duo, Mahidol “PJ” Pibulsonggram and Leon Brocco—The launch campaign targets Gen Z through TikTok and Instagram advertising, OOH media, influencer collaborations, and large-scale sampling of over 100,000 units to encourage trial and brand engagement. reinforcing BRAND’S VETA’s positioning as a modern wellness companion for everyday life.
For more information, visit https://brandsworld.co.th/products/veta-jelly or add the LINE Official Account @brandsworld.