BRAND’S Essence of Chicken by Suntory Beverage & Food (Thailand) officially launches its regional campaign “BRAND’S x Crayon Shinchan” across five Southeast Asian countries: Thailand, Singapore, Taiwan, Hong Kong, and Malaysia. The campaign employs a Character Marketing strategy featuring the iconic Japanese anime “Crayon Shinchan,”
Mr. Omer Malik, CEO for Thailand & Indochina of Suntory Beverage & Food (Thailand) Co., Ltd stated:
“Suntory is committed to deeply understanding individual experiences and needs to create health products as lifestyle solutions. BRAND’S Essence of Chicken supports brain health – the core foundation of daily living and work. To reinforce this philosophy, Suntory has launched the regional ‘BRAND’S x Crayon Shinchan’ campaign across five Southeast Asian countries.”
Ms. Jaturaporn Thanapornsungsuth, Vice President – Head of Marketing (Thailand & Indochina) of Suntory Beverage & Food (Thailand) Co., Ltd., commented: “With his sharp brain and quick-witted character traits in creatively solving various problems and situations, we believe Crayon Shinchan will help consumers understand the benefits of BRAND’S Essence of Chicken. In Thailand, this campaign reinforces BRAND’S core concept ‘Start Your Day, Start with BRAND’S’ – emphasizing beginning each day with BRAND’S Essence of Chicken to ‘activate your brain switch’ and prepare for challenges, while communicating the benefits of ‘BRAND’S Essence of Chicken’ containing Carnosine and Vitamin B12, which support normal nervous system and brain function.
BRAND’S Essence of Chicken has also produced an animated online film featuring exclusive ‘Crayon Shinchan’ episodes created for this campaign, along with a range of sales promotion activities and KOL/Influencer collaborations to increase consumer reach and stimulating purchase decisions.
