January 26, 2026 – BRAND’S Essence of Chicken, under Suntory Beverage & Food (Thailand) Co., Ltd., a leading health enrichment brand in Thailand and Indochina, has launched the “BRAND’S Half-Half” campaign under its loyalty platform “Drink BRAND’S, Scan the Number in the Bottle.” The campaign offers cashback for the first three bottles, along with ongoing benefits of up to 360 baht per month when scanning 28 bottles. The campaign runs from January 19 – April 30, 2026.
Miss Jaturaporn Thanapornsungsuth, SVP – Head of Marketing (Thailand & Indochina) at Suntory Beverage & Food (Thailand) Co., Ltd., said “At the start of the year, BRAND’S Essence of Chicken continues to support Thai consumers in preparing for work and daily life at their full potential. The launch of the “BRAND’S Half-Half” campaign, under the “Drink BRAND’S, Scan the Number in the Bottle” loyalty platform on the LINE Official Account @brandsworld, reinforces the brand’s commitment to encouraging regular consumption of BRAND’S Essence of Chicken. With the benefits of carnosine and vitamin B12, which contribute to the normal function of the nervous and brain system, the campaign also offers cashback privileges to help consumers stay well-prepared in a smart and convenient way”
Consumers can join the campaign by registering on the LINE Official Account: @brandsworld and scanning the number inside the bottle. Cashback is available for all sizes of BRAND’S Essence of Chicken for the first three bottles (one entitlement per person), starting January 19, 2026, with rewards credited via TrueMoney Wallet or mobile top-up. Additional benefits include ongoing cashback of up to 360 baht per month and monthly Lucky Draw activities throughout the campaign period from January 19 to April 30, 2026. The “BRAND’S Half-Half” campaign will be expanded across multiple distribution channels to enhance accessibility, reinforcing BRAND’S commitment to supporting Thai consumers every day.