DE Confirms ETDA’s New Social Media Ad Verification Rule Is Real, Helping Prevent Online Scams.
Mr.Wetang Phuangsup, Ministry of Digital Economy and Society Spokesperson, spoke about the latest monitoring results from the Anti-Fake News Center Thailand (AFNC), in line with the policy of Mr.Chaichanok Chidchob, Minister of Digital Economy and Society, to strengthen public awareness of technology-related crimes, fake news, and misinformation.
On 7 June 2026, AFNC monitored a total of 130,496 messages and identified 4,716 messages requiring verification. Most reports came from Social Listening channels, accounting for 4,714 messages, while 2 messages were received through the AFNC Line Official account.
A total of 24 issues were investigated, with verification results received for 12 cases. Among these, seven stories attracted the highest public interest, including three true stories, three fake stories, and one misleading story.
The most notable verified story concerned reports that the Electronic Transactions Development Agency (ETDA) had introduced a new rule requiring identity verification before advertisements can be placed on social media platforms. The Ministry verified the announcement published in the Royal Gazette and confirmed that the information is true.
According to the Royal Gazette announcement issued by the Electronic Transactions Commission on 5 May 2026, social media platforms such as Facebook, Instagram, TikTok, and other online platforms are now required to verify the identities of advertisers before allowing advertisements to be published. The measure is designed to prevent online platforms from being used for fraud and technology-related crimes.
Under the new requirements, advertisers must verify their identities using reliable documents, such as a national ID card, passport, or corporate registration documents. Digital identity verification systems that meet official standards may also be used.
In addition, platform providers must collect and retain advertisers’ identity and contact information to enable authorities to trace individuals if legal violations occur. Such information must be retained for at least 90 days after advertising services have ended.
The measure aims to improve the safety of online advertising and reduce fraud targeting the public through digital channels.
The Ministry also urged the public to remain vigilant against fake news circulating on online and social media platforms. Sharing unverified information may lead to misunderstanding, financial losses, and the exposure of personal data, while also causing wider social impacts.
People are encouraged to trust and share information only from official sources and to verify facts and website links before believing or sharing them.
Members of the public who encounter suspicious information or potential fake news can report it or verify information through the Anti-Fake News Center Thailand via Hotline 1111 ext. 87, available 24 hours a day.