“Good nutrition and quality protein from meat that everyone can truly access” this is the promise that Charoen Pokphand Foods Public Company Limited (CPF) upholds under its “Kitchen of the World” mission, which aims to deliver good nutrition and high-quality protein from meat to Thai consumers every day. As a result, CPF has earned the highest level of consumer trust nationwide, successfully winning the Marketeer No.1 Brand Thailand 2026 award, recognizing the country’s most popular brand, in both the Chilled Food and Frozen Food categories.
This achievement confirms CPF’s commitment to being customer-centric, driving its business through the “Feed-Farm-Food”, a fully integrated production system that precisely controls quality and nutrition throughout the entire production chain. The Marketeer No.1 Brand Thailand award, which has been held continuously for more than 14 years, is distinctive in that its results come from the “real voice of consumers”, more than 6,500 samples collected nationwide rather than from a judging panel, making it a genuine indicator of market popularity and trust.
Anarkawee Chooratn, Head of Marketing, CPF said “The key factor that has led us to become the No.1 brand is our determination to deliver ‘good protein and good nutrition’ to consumers. We don’t just offer products we offer food innovations made from real meat that meet world-class safety standards, while keeping convenience and true accessibility for all groups of Thai consumers in mind. The No.1 Brand Thailand award is therefore a measure of how well we have fulfilled our commitment to improving consumers’ quality of life, and it stands as our organization’s greatest source of pride.”
To keep pace with modern consumer behavior, CPF has continued to develop outstanding food innovations, such as Chicken Basil with Rice Sausage, which adheres to the same safety standards as food prepared for astronauts; Chicken Pocket, a high-protein sandwich that meets the health trend; and CP Chicken Nuggets, whose internationally acclaimed taste has been certified by the Crystal Taste Award from Belgium. These innovations have become key drivers of the brand’s sustained market leadership, offering more than just a meal to satisfy hunger, but everyday food that fosters a genuine sense of goodness and connection with consumers at every meal.
Winning the No.1 Brand Thailand award this time will serve as a major driving force for CPF to raising its standards, delivering the best possible food products and standing alongside Thai people at every meal, underpinned by world-class production standards and cutting-edge innovation, in recognition of the trust that consumers nationwide have consistently placed in the CP brand, true to its promise: “Make Better Foods for Better Lives – good nutrition, good protein, accessible to everyone.”