BANGKOK — Monomax, the streaming platform under Mono Next Public Company Limited (MONO), has crossed the 1 million subscriber mark for its Standard package, fueled by surging demand for English Premier League content. The milestone comes as partner Jasmine International Public Company Limited (JAS) celebrates the success of its six-season exclusive broadcasting deal for the Premier League and Emirates FA Cup in Thailand.
The achievement signals strong momentum heading into Q4, with both companies banking on high-profile content including the Emirates FA Cup, SV League matches, and critically acclaimed original series to drive continued growth.
“Reaching 1 million viewers under the Monomax Standard package validates our strategy of bringing premium football content to Thailand’s OTT ecosystem,” said Dr. Soraj Asavaprapha, CEO of JAS. “This subscriber growth directly fuels our revenue model and establishes Monomax as the essential platform for sports enthusiasts nationwide.”
Data-Driven Growth Strategy
Monomax’s success reflects calculated timing and content strategy. Platform data reveals subscription spikes correlating with marquee matchups, demonstrating Thai audiences’ appetite for exclusive sports programming. The recent “Red War” match exemplified this trend, driving significant new sign-ups.
“Our analytics show clear patterns: major matches equal major growth,” explained Navamin Prasopnet, CEO of MONO. “With 2.8 million total subscribers across all tiers—1 million Standard, 800,000 Basic, and 1 million Starter—we’re building a diversified base that can scale with our expanding content library.”
Positioning for Market Leadership
The companies are leveraging this momentum to cement Monomax’s position as Thailand’s “Sport & Lifestyle Entertainment hub.” Beyond sports, the platform is investing in Mono Original productions that have garnered domestic and international recognition, creating a broader value proposition for subscribers.
As high-stakes Premier League fixtures approach and additional premium content launches in Q4, both JAS and MONO project accelerated subscriber acquisition and retention—positioning themselves to dominate Thailand’s sports streaming market for the coming decade.
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