Any large update from Google inevitably brings significant changes to the market. Unfortunately, it is also detrimental to the traffic of multiple websites. Although these shifts in traffic are seemingly unreasonable, they are dictated by a whole bunch of reasons that are not always obvious. So, why do sites experience drops in traffic and how to recover visitors’ attention?
Explaining the Reasons behind Traffic Drops
1. Core updates from Google are not concentrating on one single aspect of the site’s performance. If you have noted a drop in traffic after an update had been rolled out, consider reevaluating all other aspects of your website to see which of them are problematic. Do you have too many ads? Are these ads somehow aggressive or disruptive? Is the quality of the content high enough? Do banners span over the content? All these issues must be taken into account while evaluating the detrimental effect of an update. If you are looking for a helping hand in returning the traffic of your website, consider asking Inspira Digital Agency for help.
2. Relevance adjustments are not a rare thing for Google’s core updates. Content that isn’t relevant anymore (like outdated news or articles that were popular in the past due to the use of highly competitive terms) will be ignored by the search engine. Such adjustments should signalize website owners and webmasters about the necessity to update the content to regain their traffic. However, relevant adjustments are frequently connected with more significant performance issues; so, make sure to examine each case closely.
3. Google’s search engine is not built using one giant algorithm. It rather joins millions of separate algorithms that work simultaneously to show you the most relevant pages available. It is exactly why the importance of balancing different aspects of the website is stressed so much. Google’s algorithms consider a whole bunch of factors while conducting the search, which implies that you should aim to improve every part of your site.
Regaining the Lost Traffic
Site owners or webmasters who experience a significant drop in traffic after a core update should check the relevance of their content in the current situation. Mind that things that were popular quite a while ago should be updated or even deleted at all to free up some space for a newer, more relevant content. Don’t hesitate to get rid of the content that doesn’t correspond to the needs of your core audience.
If your site fits into the YMYL category, be prepared to stricter regulation and more demands towards the quality of your content. Articles on such sites should be written by expert authors whose works are well-known and, most importantly, recognized by Google. Proper references and citations are essential to regain traffic. And don’t forget to add links to credible sources to support your point of view.
After you’ve improved the content, it’s time to move to the technical side of the problem. SEO issues are detrimental to user experience, which, in its turn, is capable of making the rankings of your website hit the rock bottom. If you are currently in search of an SEO in Thailand, consider checking out Inspira Digital Agency.
Finally, many changes that you implement will not have notable consequences until the next core update. Do not expect to see a rapid rise in traffic after changing the content or the backend of your website; probably, you won’t see any significant changes for a while.