On February 10, 2025, Chulalongkorn Business School (CBS) hosted the seminar “CBS: Boost Your Business Wisdom,” designed to strengthen business strategies through cutting-edge insights from top faculty members and leading industry experts. This strategic event aimed to provide attendees with the knowledge and tools needed to navigate the ever-evolving business landscape and achieve sustainable success in 2025 and beyond.
Professor Dr. Wilert Puriwat, President of Chulalongkorn University, highlighted that businesses must expand their focus beyond traditional sustainability models. Marketers today must embrace the concept of Regenerative Marketing, which emphasizes restoring and regenerating resources to create long-term value for the environment, society, and the economy. This was not just about driving business growth, but about creating meaningful value for all stakeholders and building brands and experiences that contributed to a more sustainable and equitable world.
Associate Professor Dr. Tartat Mokkhamakkul, Dean of Chulalongkorn Business School, emphasized that the seminar was designed to arm businesses with the essential knowledge and skills required to thrive amid rapid global changes. The topics covered reflected key ideas related to sustainability, technology, and digital age business strategies, all of which are crucial to achieving future business success. The seminar aimed to inspire participants to incorporate innovative solutions into their organizations to stay competitive in today’s fast-paced environment.
The event featured expert-led sessions from the five departments of Chulalongkorn Business School:
Department of Marketing: Regenerative Marketing – The New Wave of Value Creation
Participants explored how businesses could go beyond traditional marketing by focusing on creating value through the restoration of society and the environment. This session highlighted how Regenerative Marketing meets the evolving demands of modern consumers while ensuring long-term competitive advantage.
Department of Commerce: Thailand Ahead – Strategic Insights for Business Success
A look into the global megatrends reshaping business strategy, including ESG, regionalization, and the role of technology in enhancing business sustainability. Thai businesses gained valuable insights into how these trends could be integrated into their strategies for sustainable growth.
Department of Accountancy: Beyond Financial Metrics – ESG and SDG Reporting
As businesses shifted toward sustainable practices, accountants had to adapt by incorporating ESG and SDG reporting alongside traditional financial metrics. This session explored how this shift impacted investors, consumers, and long-term business potential.
Department of Banking and Finance: ESG and the Digital Society
Participants delved into how the digital transformation intersected with sustainability, touching on critical topics like energy efficiency, labor protection, and anti-money laundering. This session explored how businesses could balance technological progress with social justice to achieve sustainable benefits.
Department of Statistics: Sustainability in the Digital World – Balancing Innovation and Responsibility
As digital technologies such as AI and blockchain continued to revolutionize industries, this session addressed key challenges, including energy consumption and electronic waste. Achieving sustainable digital transformation required policies like Thailand 4.0 and BCG economy strategies to guide the transition. However, businesses faced significant obstacles, including high investment costs and unfavorable regulations, which had to be overcome to promote sustainability in the digital age.
The “CBS: Boost Your Business Wisdom” seminar underscored Chulalongkorn Business School’s commitment to empowering businesses with the knowledge and strategies needed to thrive in the complex and fast-changing world.
The seminar was held on Monday, February 10, 2025, at the Chulalongkorn Business Cinema, Jaiyossompati Building 1, Chulalongkorn Business School.
