Thailand election body teams up with TikTok for polls

Thailand election body teams up with TikTok for polls

BANGKOK — 14 January 2026, Thailand’s Election Commission has partnered with TikTok Thailand to broaden public access to information on the upcoming general election and a referendum, aiming to promote fair competition and curb misinformation ahead of polling day on 8 February 2026.

The agreement was announced on Wednesday at the Election Commission Office by Secretary-General Sawaeng Boonmee and Chanida Klaiphan, TikTok Thailand’s director of public policy.

Sawaeng said the commission, as the authority responsible for administering elections, a cornerstone of democracy, must manage and oversee the process with transparency and credibility. He said the commission is committed to using technology to ensure accurate, timely and wide-reaching public information campaigns, while making it easier for eligible voters to access reliable and complete information.

TikTok, a popular social media platform known for short-form videos, educational clips and interactive challenges, can help deliver election-related content in engaging ways and improve accessibility through hashtags and sharing, he said.

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Sawaeng added that the partnership is expected to help create a fair competitive environment. With citizens increasingly acting as de facto reporters through video clips that may mix facts with emotion, online campaigning can intensify and risk crossing boundaries, he said. Using such tools can help safeguard fairness and protect candidates ahead of polling day.

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Chanida said protecting the integrity and transparency of the 2026 election is a shared responsibility. TikTok, used by millions of Thais to express opinions, must ensure user safety and quick access to accurate information. She said the Election Commission sets the rules and is the source of verified information, while TikTok serves as a bridge to deliver that information to the public.

She said TikTok will officially launch an Election Center on 15 January to direct users to official, verified content from the commission. The platform will also label AI-generated content and provide tools for users to report misleading information. In addition, TikTok has organised online training for politicians to promote constructive campaigning.

Chanida said TikTok enforces community guidelines and works with fact-checking organisations to limit the spread of harmful content related to elections. She said monitoring will be ongoing, and mechanisms are in place to detect and act against offending accounts, including those based overseas.