BANGKOK — Torpenguin, a leading media company and marketing services specialist in the food industry, recently hosted its Openhouse seminar to reveal the restaurant trends for 2025 and officially launch its Restaurant Business Ecosystem initiative—a network designed to connect all businesses within the food industry for mutual growth.
The Openhouse event welcomed entrepreneurs from across the food industry spectrum, providing crucial insights to help stakeholders in the restaurant business supply chain adapt to this year’s challenges. The event created valuable networking opportunities for property owners, raw material producers and distributors, delivery service providers, and media representatives to gain in-depth information about development strategies and new market opportunities.
Restaurant Business Ecosystem: A Platform Connecting Food Businesses
Torpenguin invited experts from various sectors to share their perspectives on the importance of being part of the restaurant business ecosystem, including:
- Mr. Paul Kanjanapas – CEO of Impact Exhibition Management Co., Ltd.
- Mr. Krissadikul “Tang” Chumkaew – After Yum
- Dr. Ek-anong Jangbua – Director of Food Innovation City, National Science and Technology Development Agency (NSTDA)
- Mr. Thawatchai Settachinda – Vice Chairman of the Thai Chamber of Commerce
During the event, Mr. Thanapong Wongchinsri (known as Tor Penguin), Founder & CEO of Penguin X Co., Ltd., outlined nine significant trends affecting the restaurant business in 2025:
- Restaurants will become smaller in size but more distinct in style
- Standard menus will require more depth
- Less service but enhanced customer experience
- Adding value to existing products
- Shifting from buying media to creating original media
- Moving from local sales to broader distribution
- Using local elements to create restaurant identity
- Transforming viewers into sales promoters
- Converting competitors into network partners
From Media Platform to Restaurant Ecosystem Builder
Torpenguin, which began as an online media outlet providing business management information for restaurants, has evolved into a comprehensive Restaurant Ecosystem Builder. At the event, Mr. Thanapong revealed the company’s expanded business model covering four main areas:
Penguin Media – The leading voice for the restaurant and franchise business sector through the “Torpenguin” and “Tangtua” platforms, which serve as communities for restaurant entrepreneurs seeking knowledge and insights. The division also offers content production services for food brands and related businesses.
Penguin Event – Organizers of restaurant and technology business events such as Restech, Tangtua, Thailand Restaurant Conference (TRC), and DAMN Expo, while also providing marketing event services for food business brands.
Penguin Education – An institution developing restaurant entrepreneurs with comprehensive courses covering all aspects of restaurant operations, from pre-opening analysis and preparation to marketing, accounting, and system development. This division also includes a specialized publishing house producing quality books like Restaurant 101, Restaurant Bible, Food Delivery 101, and “Failed on Paper,” providing knowledge to industry entrepreneurs.
SuperSupp – A specialized marketing agency for food businesses offering comprehensive solutions from branding and digital marketing to developing campaigns that increase sales and expand markets.
Torpenguin invites all brands and organizations to join the Restaurant Business Ecosystem to foster collective growth and innovation in Thailand’s food industry.
___________
