TWG Tea Celebrates Chinese New Year With Cha King Tea (Sponsored)

For centuries, tea has shaped landscapes and geography, cultures and traditions, destinies and desires. A noble beverage with mysterious beginnings, TWG Tea welcomes the New Year with the Cha King™ Tea from the Haute Couture Tea Collection®, a remarkably fine green tea enhanced by a scattering of rare silver needles, balanced with notes of citrus and a lingering floral aftertaste – a poetic blend evocative of the Cha King, the first manuscript written about this time-honoured beverage.


Embark on an extraordinary voyage as you unravel the hidden mysteries of tea through time and history. Crossing continents, tea is now a universal language and a private expression of individualism, breaking through cultural barriers and spreading across different parts of the world from cha in Mandarin and Korean, ocha in Japanese, chay in Persian, Russian, Hindi, chai in Swahili, teh in Javanese, tee in Afrikaans, te in Sinhala, to shay in Arabic.


Integral to the ancient trade along the Silk Road, tea has transcended time and distance, bringing together people from Eastern Europe, the Middle East, Central Asia and the Far East and transporting tea lovers on a voyage of discovery across continents.

Capturing hundreds of years of tea tales and legends, Cha King Tea showcases a contemporary design with a nod to the illustrious heritage of tea traditions in elegant hues of scarlet red and gold – a juxtaposition of the traditional and modernity. A magnificent treasure perfect for fond family celebrations this New Year.

The Cha King Tea in TWG Tea Haute Couture Tea Collection retails at 1,360 baht. Available at all TWG Tea Salons & Boutiques in Thailand from February 2019.

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About TWG Tea


TWG Tea, the finest luxury tea brand in the world, was established in Singapore and celebrates the year 1837 when the island became a trading post for teas, spices and fine epicurean products. TWG Tea, which stands for The Wellbeing Group, was founded by Taha Bouqdib, Maranda Barnes and Rith Aum-Stievenard in 2008 as a luxury concept that incorporates unique and original retail outlets, exquisite tea rooms and an international distribution network to professionals. Committed to offering teas directly from source gardens, TWG Tea’s collection is the largest in the world, with fine harvests from every tea producing country and exclusive hand crafted tea blends. Internationally recognised as a true innovator with the creation of new varieties of tea every season in collaboration with the world’s most renowned estates, TWG Tea also offers exquisite signature modern tea accessories and delicate tea-infused sweets and savouries.

After launching its first Singapore tea salon & boutique at Republic Plaza in 2008, TWG Tea has opened in iconic destinations such as ION Orchard, Marina Bay Sands and Takashimaya Singapore. Expanding its presence internationally, TWG Tea has heralded the opening of exquisite Tea Salons & Boutiques in Bangkok, Dubai, Guangzhou, Hong Kong, Kuala Lumpur, Taipei, Tokyo, Manila, Jakarta and Shanghai.  In addition, TWG Tea’s exclusive collection of the finest teas of the world is available from TWG Tea Boutiques in Harrods Knightsbridge, London and Dean & DeLuca Madison Ave, New York. The premier tea supplier to the finest hotels, restaurants and international airlines, TWG Tea is retailed around the world in gourmet épiceries, including El Corte Ingles in Portugal, Feinkost Kaefer in Germany, David Jones in Australia and GUM in Moscow, Russia, and served in Business Class, First Class and Suites and in the Lounges of Singapore Airlines and Nippon Airways.

TWG Teas are available in Singapore, Australia, Azerbaijan, Belgium, Cambodia, Canada, China, the Czech Republic, Denmark, Estonia, Germany, Hong Kong, India, Indonesia, Japan, Kuwait, Malaysia, Maldives, Mauritius, Mexico, Morocco, New Caledonia, New Zealand, Pakistan, Philippines, Portugal, Qatar, Russia, Saudi Arabia, Seychelles, South Africa, South Korea, Spain, Taiwan, Thailand, Turkey, Ukraine, the United Arab Emirates, the United Kingdom, the United States of America, and Vietnam. European online orders can be made at; online orders within the USA can be made at; Canadian orders may be made online at; worldwide online orders can be made directly from the TWG Tea e-Boutique and m-Boutique at