Charoen Pokphand Foods Public Company Limited (CP Foods), a leading integrated agriculture and food company, continues its commitment to designing and developing sustainable packaging in response to customer requirements and evolving trading regulations.
The company’s packaging team representatives have clinched the first prize in the DTN Smart Labeling Contest 2023, organized by the Ministry of Commerce’s Department of International Trade Negotiations.
This prestigious award recognizes CP Foods for its innovative packaging and labeling solution, showcasing a smart label prototype that harnesses Augmented Reality (AR) technology.
This groundbreaking approach seamlessly integrates digital and physical elements, creating a unique marketing tool to foster broader consumer engagement.
Deputy Prime Minister and Minister of Commerce, Phumtham Wechayachai, bestowed honors upon CP Foods’ Packaging Design Team from CPF Food Research and Development Center, including Worayod Sukcham and Pornpimon Tapaneyapong, for their project that not only utilizes sustainable packaging materials but also incorporates modern technology. Operating under the theme “Good food delivers good feelings to consumers,” their project employs smart labels to enhance the overall consumer experience.
CP Foods remains dedicated to enhancing food security and places significant emphasis on the thoughtful design and development of its food product packaging and labeling. This commitment is integral to the company’s broader strategy of ensuring consumer confidence in product quality and safety, providing nutritious food sourced responsibly through sustainable production processes.
The DTN Smart Labeling Contest 2023 aims to enhance the capabilities of Thai entrepreneurs in the field of smart labeling, cultivating a new generation of product packaging designers adept at adapting to changing regulations and practices in international trade. The initiative particularly focuses on equipping businesses to navigate the competitive landscapes of global markets, with an emphasis on preparedness for trading conditions in the United Kingdom and the European Union.
