(In photo): The Grand Opening of Long John Silver’s will take place this weekend, 19-21 July, 2024. Pictured, Mr. Say Ho Teow, co-founder and board member of Long John Silver’s Thailand (left), together with Mr. Mulyadi Syariffudin, co-founder and board member (right), and Ms. Supasiri Leelapornpinit, Managing Director of Long John Silver’s (Thailand) Company Limited.
Long John Silver’s Now Serving Thailand: A Bounty of Seafood Flavors and New Taste Experiences Available at Mega Bangna
【July 17, 2024－Bangkok】Long John Silver’s, the renowned American quality seafood restaurant chain, has just arrived in Bangkok at the retail paradise that is Mega Bangna. Long John Silver’s presents a veritable tasty bounty of glorious seafood from the finest sources, all cooked to perfection in Long John Silver’s secret recipe batter. The interior of its restaurant provides a warm ambiance, fun vibes and a great spot for social media-savvy photos … so ring the captain’s bell as loud as you want, and join in with all of the launch program fun!
A preview food tasting was held for media guests keen to try the famous seafood presentations, and welcomed invited guests to an exclusive early preview ahead of the restaurant’s official public unveiling which will take place this weekend. Long John Silver’s distinguishes itself by offering sustainably-caught fish of exceptional quality that is wild-caught and responsibly sourced from the cleanest, most sparklingly clear waters, from the pristine oceans of Alaska to the gentle waters off the coast of New Zealand.
Long John Silver’s: our Motto and Customer Promise
“If our seafood were any fresher, you would have to catch them yourself in Alaska!” A specially-trained Thai crew ensures each piece of fish is crisped to perfection, so customers have a wonderful seafood experience – not just in taste, but also creating joyful moments with family and friends. Honorable representatives of the business in Thailand presented welcome speeches, before Long John Silver’s proudly introduced some of its exciting dishes.
With a legacy as rich as the ocean depths, Long John Silver’s embarks on this new voyage across continents, bringing its iconic freshly-battered fish (we like to do things the hard way) to the bustling leisure mall, so discover why it is known as “The world’s favorite seafood restaurant!”
Long John Silver’s: a Heritage of Responsibility, Transparency and Focus on Sourcing
The brand honors its long-established reputation as “the world’s favorite seafood restaurant,” while respecting its role as being a responsible operator which sets the industry benchmark for quality and transparency of its food sourcing – because serving customers starts with serving the sea. The chain works hard on carefully using real seafood from “real sea-places,” so long before sustainability became a buzzword, Long John Silver’s was working with partners who shared the vision of fishing smarter, with less environmental impact.
(In photo): Mr. Mulyadi Syariffudin, one of the co-founders and board members of Long John Silver’s Thailand, revealed the history and success of the Long John Silver’s brand, and introduced some of the new menu standouts in Thailand.
Mr. Mulyadi Syariffudin, one of the co-founders and board members of Long John Silver’s Thailand, revealed the history and success of the Long John Silver’s brand, saying: “We want to bring the best Seafood Experience to Thailand. For us, it is all about going back to quality and sourcing by bringing the best seafood ingredients and customer journey to Thailand. We do that through providing food that is the best in terms of both quality and value. For Thai market appeal, offering quality at such a price is unheard of in Thailand, where the set meal is so reasonably priced and yet is delicious, making even the top quality wild caught fish affordable.”
(In photo): Mr. Say Ho Teow, one of the co-founders and board members of Long John Silver’s Thailand, said in his speech that the company puts a lot of effort into sourcing its seafood; for example, pollock fish which is from Alaska and is wild caught.
Mr. Say Ho Teow, one of the co-founders and board members of Long John Silver’s Thailand, said in his speech: “We put a lot of effort into sourcing our seafood; for example, our pollock is from Alaska and is wild caught via sustainable fishing – sustainable is important to us, as it is good for product quality and the environment. A second example is our chicken that is locally produced and is 100% natural, meaning no hormones, no growth promoter and is antibiotic-free, raised in natural ways. Our restaurant is lively and fun, and focuses on services, offering to break the mold for this type of restaurant in the quick service sector – so we are both new and very different.”
Ms. Supasiri Leelapornpinit, in her role as Managing Director of Long John Silver’s (Thailand) Company Limited, has been instrumental in expanding the business to Thailand. She leverages over 20 years of knowledge and experience in the Food & Beverages industry, taking care of and managing businesses to expand and drive F&B brand strategy. She said to a gathering of enthusiastic media guests, “Long John Silver’s is a very unique offering in the Thai market because we are not competing with any player directly as such; most of the chain restaurant type of food here is only chicken and burgers, so we want to stand out by providing premium seafood on a quick-serve basis. We like to focus on bringing high quality products to all segments of customer, so for LJS we engage and delight all household segments – kids, grandparents, mums and dads, but also working singles and gatherings with groups of friends. We create exceptional everyday food as an alternative choice that’s very different to what people are familiar with, a more exciting and very much a great value option.”
(In photo): At Long John Silver’s, several dishes were presented to media guests during the preview occasion, with many more on offer to customers following the official opening at the weekend. Some standouts are highlighted below.
Fish Combo – 189 THB – This crispy fish delicacy is soft on the inside and gently crispy, served with perfectly cooked fried potatoes.
Chicken and Shrimp Combo – 179 THB – A perfect pairing of fried chicken and fried shrimp, served with crispy waffle potatoes. Anyone who likes both chicken and shrimp will definitely love this dish which combines these two classic favorites.
Cream Pasta with Salmon – 269 THB – One of the special features of this dish is the creamy sauce that is beautifully light and blends well with the freshest salmon.
Bucket Shrimp – 189 THB – A shrimp dish that has been seasoned with spices and special seasonings of Long John Silver’s own specialty recipe, making the flavor mellow overall, and matched with the shrimp meat perfectly.
Join us and a new generation of fans to experience delicious seafood, plus unmissable launch promotions available only during the public unveiling weekend:
- Buy any Fried Combo and get one free.*
- The first 200 customers each day who make any purchase and like any of our pages on FB/IG/TikTok will receive a free canvas bag valued at 400 THB.
- Share about Long John Silver’s on social media and receive a free ice cream.
The Mega Bangna location officially opens from the 19th to 21st July (the ‘launch period’) and will be in full operation from then. Further images of the restaurant design, layout, vibe and friendly staff are presented below:
To find out more details on the launch event or the Long John Silver’s brand in Thailand,
For more information, visit our Facebook page: https://www.facebook.com/ljsthailand?locale=th_TH
Restaurant Address: https://g.co/kgs/KpJ2b35
