Bangkok– 9th December 2024 – 2024 marks another remarkable year for Mondelēz International (Thailand) Co., Ltd., driven by creative marketing strategies and high-quality products that have captivated Thai consumers. Campaigns such as the viral Oreo Pokémon, the launch of Halls XS in new flavors “Cola Chill” and “Lemon Soda,” and Dentyne Splash Lychee, infused with collagen and vitamin C, have showcased the company’s innovation. The global collaboration between Oreo and Coca-Cola further strengthened Mondelēz ’s robust growth across all product categories, defying the challenges of a slowing economy.
Mondelēz Thailand reinforces its marketing success by combining innovative strategies with deep consumer behavior insights. Led by a new generation of dynamic and creative leaders, the Oreo Pokémon campaign exemplifies how emotional connections with consumers can be transformed into a phenomenon. By collaborating with the legendary Pokémon IP, the campaign generated overwhelming engagement across both online and offline platforms, resulting in a remarkable 23.3% year-on-year growth in cookie sales compared to the previous year. During the campaigns launch, Oreo also secured its position as the No. 1 market share leader in the cookie segment
These achievements are powered by a culture of listening and inclusivity, which encourages team members to be their authentic selves and contribute fresh perspectives. “We are committed to connecting our brands to the lifestyle and needs of modern consumers,” said Mr. Anuraag Agarwal, Head of Marketing of Mondelēz International (Thailand) Co., Ltd. ,”At Mondelēz , every voice matters, regardless of age or experience. The innovative contributions of our team have enabled us to create unforgettable experiences for consumers. For example, the Oreo and Coca-Cola collaboration drove a growth of over 40% compared to the same period last year, highlighting the power of creative ideas that resonate with consumers.”
Mondelēz also prioritizes creating a work environment that nurtures growth and supports every employee. Ms. Nattida Anuntnart, Head of Category Planning and Activation of Mondelēz International (Thailand) Co., Ltd., added, “Every campaign is created from a deep understanding of consumer behavior and bold new ideas that resonate with Thai audiences. Beyond taste, we are committed to enhancing our products with meaningful benefits, delivering exceptional consumer experiences.”
Recognition and a Culture of Opportunity
Mondelēz Thailand’s efforts have been recognized with prestigious awards, including Advertiser of the Year and Best In Show at SMARTIES Thailand 2024 by MMA (MMA Global Asia Pacific). The Oreo Pokémon campaign also won two Gold awards for Brand Experience and Product Launch and two Silver awards for Omnichannel Marketing and Social Media Marketing. These accolades highlight the company’s commitment to innovation and its ability to connect with consumers.
Mondelēz fosters a workplace culture that values diversity and collaboration. Continuous training, open communication, and an inclusive environment empower employees to grow and thrive. The organization celebrates multiculturalism, ensuring everyone feels valued and respected, while promoting equal opportunities for advancement, regardless of age or gender.
As Mondelēz Thailand moves forward, it remains steadfast in its mission to deliver innovative solutions that meet the evolving needs of consumers, while continuing to foster an open, supportive culture that enables employees at all levels to flourish. The company is dedicated to creating meaningful experiences and delivering value in every moment of consumers’ lives.
