Thai Asia Pacific Brewery (TAP), the manufacturer, importer and distributor of global premium beverage brands including Heineken®, Tiger, Cheers, and Guinness, has made significant strides in sustainability throughout 2024. These efforts reflect TAP’s commitment to HEINEKEN’s global “Brew a Better World” strategy, which drives its vision for a sustainable future.
Through “Brew a Better World,” TAP is pioneering change by embedding ESG principles with the UN Sustainable Development Goals (SDGs). This underscores the company’s dedication to creating a sustainable business that benefits both society and the environment.
This strategic framework highlights TAP’s commitment to sustainable value creation. while advancing the global development agenda set by 193 UN member nations through 2030. Through its “Path to Zero Impact,” TAP prioritizes clean water, clean energy, responsible production, and climate action. The “Path to an Inclusive World” focuses on gender equality, decent work, and reduced inequalities, while the “Path to Moderation” emphasizes health, well-being, and responsible consumption. Together, these efforts align with HEINEKEN’s global sustainability vision, driving societal impact alongside business excellence.
The company’s sustainability framework integrates local challenges and business goals, focusing on three core pillars:
Environmental: In a meaningful step towards environmental sustainability, TAP has been actively improving the quality of life in Nonthaburi Province from day one. Through its ambitious “TAP Road to Net Zero” program, the company has successfully planted over 1,500 trees into the province’s ecosystem in 2024. This impactful green initiative extends beyond the brewery’s area, establishing strategic partnerships with local administrative organizations to create a sustainable network that empowers community-led activities such as:
- Tree planting within the brewery area, contributing to the conservation and promotion of green spaces
- Tree planting activities in collaboration with Nonthaburi Province and Sai Yai Subdistrict Administrative Organization (SAO), including the establishment of a tree seedling distribution center for residents near the brewery area in partnership with Sai Yai SAO and Rat Niyom SAO, marking the second consecutive year of participation in ‘National Tree Care Day’
Social: Committed to enhancing sustainable quality of life for communities around our brewery area, TAP engages in local social activities in Nonthaburi Province, where the brewery area is located, including:
- Organizing children’s day activities focused on waste segregation and energy conservation at local schools
- Continuing the 14-year legacy of the “TAP Scholarship Program,” TAP empowers high-performing students while strengthening local communities
- Collaborating with communities to renovate and paint canal bridges to improve the livability of the city
- Supporting the “Box for Kids” project, which transforms used UHT boxes into notebooks for students in need, promoting education and sustainability
Responsible: The company emphasizes social responsibility by embedding ethical practices, supporting communities, and driving sustainable development through:
- Promoting the ‘Set Zero to Drink Driving’ campaign, highlighting responsible drinking awareness, with Heineken® 0.0 as the flagship product
- Collaborating with organizations like ‘Thai Foundation for Responsible Drinking (TFRD)’ and ‘U DRINK I DRIVE,’ partners who share our commitment to promoting responsible drinking and road safety
- Expanded the initiative by setting up alcohol checkpoints at music events, offering interactive activities and educational guidance to increase community safety.
In a testament to its exceptional commitment to social impact, Thai Asia Pacific Brewery (TAP) has achieved prestigious national sustainability accolades that underscores the industry evaluation standards of government recognition. These distinguished awards validate TAP’s comprehensive “Brew a Better World” strategy, which has demonstrated societal benefits through its ESG approach. In 2024, the company received several prestigious awards, each reflecting TAP’s ongoing commitment to creating meaningful contributions to the society, which include:
- The “Green Industry Level 4: Green Culture” certification from the Ministry of Industry
- The Energy Beyond Standards 2024 certificate from the Ministry of Energy
- An honorary plaque for the Zero Accident Campaign from the Ministry of Labor
These initiatives highlight TAP’s unwavering commitment to sustainable development, aligning its efforts with ESG principles and the UN’s Sustainable Development Goals (SDGs). By setting a benchmark for responsible business practices in Thailand’s beverage industry, TAP reinforces its role as a leader in sustainability.
Moving forward, TAP remains dedicated to positive change through its Brew a Better World strategy, building a sustainable future for Thai society.
