
Siam Paragon reinforces its leadership in creating extraordinary experiences beyond expectations by continuing to elevate itself as the “Grand Stage of The World,” a global platform that showcases diverse experiences under the concept of “Luxury for All.”
This approach to luxury ensures that everyone can access and immerse themselves in every dimension of a truly refined lifestyle. Following extensive renovations that began in early 2024, Siam Paragon has undergone a remarkable transformation into a global luxury destination, spanning from the G floor to the 4th floor and covering over 100,000 square meters.
Beyond serving as a stage for ICONIC Stores featuring the latest designs from leading luxury brands and top-tier Thai brands, the space also integrates curated art throughout its premises under the concept of the “Arena of Arts.”
This initiative makes diverse forms of contemporary public art accessible to all, with rotating exhibitions that continually offer fresh perspectives. Thai artists are elevated to stand alongside leading international artists, showcased to over 100 million annual visitors to Siam Paragon. This transformation builds on the mall’s 20-year legacy as a pioneer in supporting Thai art, serving as a model venue for celebrating and honoring Thai creativity since its inception.
ONESIAM, a global destination in the heart of Bangkok, which brings together Siam Paragon, Siam Center, and Siam Discovery, has remained steadfast in its commitment to crafting experiences that continually leave visitors amazed (Be Amazed), inspired (Be Inspired), and immersed in revolutionary journeys (Be Revolutionary) through every generation.
ONESIAM was the first to introduce the concept of integrating art experiences into daily life, blending seamlessly with accessible and relatable lifestyles. Starting with Siam Center, carefully curated works by Thai artists established the venue as a symbol of “Creative Thais.” At Siam Discovery, this vision expanded through Art Collaborations with renowned global artists and designers, including M/M (Paris), led by Mathias Augustyniak and Michael Amzalag.
Meanwhile, SOFTlab, a design studio based in New York, partnered with ECOTOPIA to create a large-scale, tree-shaped installation that symbolizes a new interpretation of sustainability. Collaborations with seven internationally acclaimed artists—Rob Pruitt, Tomokazu Matsuyama, Nina Chanel Abney, Kenny Scharf, FriendsWithYou, André Saraiva x Mr. A, and AVAF—came to life through the Peanuts Artist Global Collective, marking its debut in Thailand.
Additionally, ONESIAM invited Jay Flow, a globally celebrated South Korean graffiti artist, to design a basketball court in the heart of the city, showcasing his distinctive artistic style. Together, the three destinations within ONESIAM deliver “first experiences,” continually inspiring and delighting visitors with unique, art-infused moments that transcend time.
This year, Siam Paragon has completed a monumental transformation and is preparing to celebrate its 20th anniversary as the “Grand Stage of The World.” This global platform offers extraordinary experiences across multiple dimensions under the concept of “Luxury for All,” redefining luxury to encompass every aspect of lifestyle for people of all genders, ages, and backgrounds. It reflects the idea that elevated experiences are no longer confined to products and shopping alone.
Notably, “art” is embraced as another essential dimension of meaningful experiences. Siam Paragon is committed to transforming its entire space into an “Arena of Arts,” a stage where Thai and international artists showcase their works in a single, unparalleled venue. This transformation allows visitors to effortlessly enjoy and engage with art through rotating exhibitions that bring fresh perspectives throughout the year. Additionally, the space will host art-focused activities and continuously share artistic knowledge, enriching the experience for all.
Salawit Suviporn, Executive Vice President, Head of Think Tank at Siam Piwat, stated, “A hallmark of all Siam Piwat projects has always been the design of experiences and customer journeys that leave a lasting impression on our visitors. Our primary goal is to create spaces that connect people with the unique stories behind each project, utilizing storytelling through stunning architecture, art, and innovative elements. These features establish an emotional connection with our visitors, transforming them into personalized content. We take great pride in achieving this at the highest level, earning numerous prestigious global awards from esteemed associations and organizations.”
“For the art at Siam Paragon, we prioritize selecting renowned artists from various countries and curating works that reflect the stories and unique identity of Siam Paragon with meticulous attention to detail. We also commission exclusive pieces from artists, creating one-of-a-kind works that can only be found at Siam Paragon. We believe that every visit to Siam Paragon is a journey through diverse experiences. Our goal is for everyone to feel the uniqueness and special qualities that set us apart from other destinations, allowing them to create compelling content inspired by our story.”
“Siam Paragon’s Arena of Arts” An Exclusive Stage for Contemporary Art at Siam Paragon
Today, Siam Paragon brings the concept of “Luxury for All” to life through the presentation of 10 contemporary art pieces as follows:
The “Aurora” Art Installation by world-renowned French visual artist Pascal Dombis draws inspiration from the Northern Lights. This circular artwork resembles a color wheel or a color theory wheel, created through the artist’s unique technique of deliberately inputting data into a computer algorithm to induce errors. The resulting overlapping gradient patterns and unpredictable color lines form a stunning color wheel that contrasts beautifully with the brightness of the sky. Visitors can view this extraordinary piece at Skylight, 5th floor, Jewel Zone.
A digital art installation by French artist and pioneer of digital art for over 40 years, Miguel Chevalier, brings cutting-edge innovation through the creation of Interactive Digital Art that responds to human movement. This advanced technology has been developed into two captivating pieces: “Kinetic Waves” and “Vortex,” showcased on the 4th floor, Next Stage Zone.
The “Red Bubble” sculpture, created by contemporary Korean artist Donghoon Oh, is a spherical artwork inspired by the playfulness of blowing soap bubbles, transforming into a human form. This piece embodies the artist’s distinctive approach to crafting complex perspectives, resulting in a striking and one-of-a-kind creation. Visitors can experience this captivating work on the 1st floor, North Void.
The iconic art toy character “Dylie” by JWON (Sarayut Kurakaew), a young and talented Thai artist known for his illustrations and character design, has been exclusively created as a Tech Toy for Siam Paragon. Visitors can discover this unique piece on the 4th floor, Next Tech Zone.
The “Cascading Melody” bronze sculpture by American sculptor John Helton conveys the story of motion and the interconnectedness of all things. Through elegantly intersecting curves, the piece offers a unique perspective from every angle. Visitors can admire this masterpiece on the M Floor, Luxe Hall Zone.
The “The Way it Shapes You” sculpture, created by Netherlands-based Pieter Obels, transforms the strength of steel into forms of elegance and fluidity. Visitors can view this remarkable piece on the 3rd floor, North Void.
The “UOY MA I” sculpture featuring the internationally renowned character “Nong Mamuang” is the creation of acclaimed Thai artist Wisut Ponnimit. This piece explores the concept of reflection and perspective, inviting viewers to consider how their view of the world shapes their self-perception. Visitors can admire this artwork on the 1st floor near Fashion Hall.
The “Missing” sculpture by Naritthorn Sethakunarat conveys the themes of loneliness and solitude through simplified forms that evoke emotions, feelings, and imagination. Visitors can view this poignant piece on the 3st floor, North Void.
The “Didn’t Come This Far to Go Back” wooden sculpture by Inson Wongsam, Thai National Artist in Visual Arts (Sculpture) in 1999, is inspired by his solo journey on a scooter to Florence, the birthplace of Professor Silpa Bhirasri. Visitors can admire this remarkable piece on the 2nd floor, North Void.
Latest masterpiece! The special sculpture “The Future in Our Hand” by world-renowned designer Jaime Hayon.
‘THE FUTURE IN OUR HAND’ is Siam Paragon’s latest exclusive contemporary artwork, distinguished by its modern design and profound philosophical concept, which reflect the unique charm and signature style of world-renowned Spanish designer Jaime Hayon. Hayon has been recognized as one of the Top 100 Designers by Wallpaper magazine and is regarded as one of the most influential designers of the past decade.
He has also been honored by Times magazine as a visionary and one of the greatest icons of creativity in the world of design. With over 25 years of expertise in creating acclaimed works, Hayon’s artistry and experience continue to stand out globally. Jaime Hayon expressed that “working with the Siam Paragon team has been an enriching experience. Our mutual commitment to creativity and excellence has made this collaboration profoundly meaningful.”


The creation of the significant sculpture ‘THE FUTURE IN OUR HAND’ reflects Jaime Hayon’s core concept, expressed through this masterpiece. It conveys a positive perspective on the world, emphasizing that everyone has the power to create hope and dreams for a brighter future. The sculpture features a 3.75-meter-tall monkey with a gentle, smiling face, symbolizing humility and warmth.
The highlight of the piece is the “Reflective Sphere”— a shimmering golden orb held in the monkey’s hand, representing self-reflection on hope and dreams that can be turned into reality through one’s own efforts. Jaime designed this work to inspire viewers to ask themselves meaningful questions and to open new perspectives on the relationship between humans and their environment.
Unveiled at the beginning of the new year, the sculpture aims to bring happiness and smiles to all who experience it. Created with the intent to offer a special experience to every visitor at Siam Paragon, this exceptional work will be personally introduced by the world-renowned designer Jaime Hayon himself.
Come and immerse yourself in exceptional artworks under the concept ‘THE FUTURE IN OUR HAND,’ co-created by Siam Paragon and world-renowned designer Jaime Hayon. Explore contemporary masterpieces by Thai and international artists showcased throughout Siam Paragon, and stay tuned for the unveiling of additional extraordinary creations that will complete a remarkable collection of 20 art pieces at “Siam Paragon’s Arena of Arts,” celebrating Siam Paragon’s milestone 20th anniversary this December.
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