Siam Paragon Hosts ‘Happiness in Full Bloom’ Floral Exhibition April 10-16

Siam Paragon reaffirms its position as the top-of-mind destination for Thai and international visitors across the globe, presenting extraordinary summer celebration with “Siam Paragon Summersive: Happiness in Full Bloom.” The experience is presented in collaboration with KASIKORNBANK and INGU.  Immerse in a sensory experience at a fantasy floral garden and indulge your senses with enchanting fragrance. The event also features Thailand’s debut of “THE COLORS,” a world-class street theater performance from the Netherlands as well as live music performance from top Thai artists. Visitors can also explore art creation inspired by floral and nature, watch exclusive documentaries and enjoy special promotions from 10 – 16 April 2025 at Siam Paragon. 

Saruntorn Asaves, First Executive Vice President and Head of Shopping Center Business at Siam Paragon said, “Siam Paragon is committed to delivering unapparelled experiences. Recognized as the top-of-mind destination for both Thai and international visitors, we have exclusively curated an extraordinary summer celebration under the theme SUMMERSIVE – a magical summer that seamlessly blends technology with unique, first-of-its-kind experiences. This year’s highlight is the transformation of Parc Paragon and The Jewel into a fantastical larger-than-life floral garden. Additionally, we have specially created an immersive scent experience, filling atmosphere with enchanting aromas. Beyond just an experience, this event is a journey of joy, featuring a variety of engaging activities. This initiative is expected to attract visitors from all over the world, further solidifying Siam Paragon’s status as a global destination.”

• Garden of Joy: Experience the enchanting charm of giant flowers installations in a spectacular garden at Parc Paragon, Siam Paragon.  Immerse in massive floral arches, vertical gardens, and a variety of stunningly-designed flowers, a must-visit photo spot!
• Multi-Sensory experience: Step into a new dimension of joy that enlivens all your senses, creating a summer experience like never before. Touch: Be mesmerized by the magical beauty of blooming flowers. Scent: Captivate the senses with delightful fragrances. Sound: Enjoy lively music that will ignite the soul. Sight: Be amazed by breathtaking performances. Taste: Savor creative drinks and dishes that will complete the perfect summer atmosphere. 
• International Show: Witness an exclusive performance in Thailand for the first time!    THE COLORS, a world-class street theater act from the Netherlands, that has captivated audiences at performing arts festivals worldwide. Be transported into a world of imagination through their graceful and mesmerizing movements.
• Special Artist Performance: Enjoy live music performances by Thailand’s top artists including TaaWoo-Offroad, ATLAS, INK WARUNTORN, 4EVE, and more.

Experience the beauty and vibrance of a joyful summer through an artistic showcase inspired by nature and flowers. Siam Paragon, in collaboration with Saratta.space, led by Chief Curator Patthamon Nisabodee, are presenting a world of artistic expression. Under the concept “Happiness in Full Bloom,” at Fashion Hall, 1st Floor, Siam Paragon, the exhibition bursts with colors, floral inspirations, and radiant light. This art exhibition portrays an enchanting summer, filled with floral splendor. A meticulously curated selection of diverse artworks is showcased, each piece crafted with exquisite detail and unique expression. This artistic celebration of nature and the season’s beauty invites everyone to admire and immerse themselves in a blooming world of happiness. 

Siam Paragon, in collaboration with the Embassy of Argentina in Thailand, proudly presents a special art exhibition, “Songkran Water & Petals,” in celebration of the Songkran Festival. The exhibition will take place from April 9 – 20, 2025 at Living Hall, 3rd Floor, Siam Paragon. This exclusive showcase the creations of internationally renowned Argentine artist Ingrid Haubrich, whose works have been exhibited in prestigious art events and galleries worldwide, including New York, Miami, Singapore, and Madrid. Inspired by nature and the movement of all things, her art embodies fluidity and transformation. The exhibition celebrates the beauty of nature through water and flowers, two essential elements of Songkran. Ingrid Haubrich conveys this theme through two main series: “Tides” –   A reflection of water’s power and the currents of change. Through her signature technique of layering color and texture, the series captures the ebb and flow of the ocean, the impermanence of life, and the purity of renewal—much like the Songkran ritual, where water symbolizes joy and new beginnings. “Spring Break Series” – A vibrant tribute to spring’s renewal and the rebirth of nature. Delicate petals in motion across the canvas evoke the fleeting yet breathtaking beauty of flowers, ever-changing with the cycle of time. This exhibition presents a world where nature’s elements and artistic expression merge into a celebration of life, transformation, and cultural tradition. 

Siam Paragon, in collaboration with Documentary Club, invites visitors to enjoy a delightful evening under the stars with six rare documentary films, screening from April 11 – 16, 2025, at SCBX NEXT STAGE, 4 Floor, Siam Paragon Featured films include KEDI, US OUR PETS AND THE WAR, HAPPYENDKIDS, KONFERENCE, THE MAKING OF A JAPANESE, and THE NEW RIJKSMUSEUM.

Adding to the excitement, a special event will take place on April 11, 2025. Customers who spend  500 THB or more at participating stores and shopping centers can join an exclusive Meet & Greet with Boss – Chaikamol Soemsongwittaya and Noel – Nattaruj Tangwai, stars of the series “The Boy Next World Series Special Episode: The World We Don’t Know Each Other.”

Siam Paragon makes this summer even more special with promotions “Siam Paragon Ultimate Summer Deals” campaign. Exclusive for ONESIAM SuperApp members who pre-register for the special privileges starts on April 10, 2025. For the general public, benefits are available from April 11 – 16, 2025. Spend 18,000 THB or more at participating stores (only 16,000 THB for OneSiam KBANK card users) to redeem a Siam Gift Card worth up to 800 THB for use at participating stores or a 300 THB cash coupon for purchases at Paragon Department Store (terms & conditions apply) or additional rewards: OneSiam KBANK credit card users can earn up to 1,500 ONESIAM Coins and enjoy up to 15% cashback with selected credit cards.

In addition, shoppers can enjoy perks at Paragon Department Store’s The “THE EPIC SUMMER – CATION” campaign with discounts and exclusive benefits of up to 70% and  a chance to win a round-trip flight ticket to Shanghai (2 seats per prize, valued at 50,000 THB per prize). Total Prizes worth over 19 million THB. This limited-time campaign runs until April 23, 2025.

Experience a joyful summer at “Siam Paragon Summersive: Happiness in Full Bloom” from April 10 – 16, 2025 at Siam Paragon. For more details, follow Facebook / Instagram: Siam Paragon or check out ONESIAM SuperApp.

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