Siam Paragon Unveils Southeast Asia’s First World-Class Watch Showcase

Positioning Bangkok as a global luxury watch hub, Siam Paragon presents “Bangkok Watch Week 2025” from September 23–28, a phenomenal horology event bringing together the world’s most prestigious timepieces.

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Siam Paragon once again underscores its global prominence by creating a landmark phenomenon that reinforces Bangkok’s position as a world-class hub of watch culture. By partnering with leading international brands, “Siam Paragon Bangkok Watch Week 2025” is intentionally held annually to become one of the most anticipated watch events for watch enthusiasts worldwide. Taking place from 23–28 September 2025 at Siam Paragon, the event will welcome founders and senior executives from around the globe, representing 26 of the world’s leading watch brands. This landmark gathering highlights the allure and unique identity of luxury timepieces. Enthusiasts will be treated to exclusive experiences, from special exhibitions and showcases to the debut of the latest collections, the unveiling of rare pieces from renowned collectors, and immersive workshops hosted by iconic brands. Highlights also include a live watch assembly demonstration by Swiss master watchmakers.

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