BioActive+, a premium dietary supplement brand from New Zealand, has partnered with KÉRASTASE, the luxury French haircare brand under the L’Oréal Group, to launch the “2 Doses a Day for Stronger Hair” campaign in Thailand, introducing a holistic Dual-Care Approach to modern haircare.
The collaboration combines BioActive+ Concentrated Liquid KERA™, an edible keratin supplement developed with advanced nutritional science, with KÉRASTASE Genesis Anti Hair-Fall Serum, a clinically proven luxury treatment that reduces hair fall and breakage by up to 84% in six weeks, delivering inside-out hair care results.
Dr. Wasana Intasang, Founder of BioActive Thailand, said the partnership reflects the brand’s belief that true hair health starts from within, while Aun Zaidi, General Manager Thailand Professional Product Division, L’Oréal Thailand, noted that the collaboration extends KÉRASTASE’s expertise beyond external care to meet evolving consumer needs.
Launch activities run until 15 December 2025, including a TikTok Live Duo featuring Dr. Wasana Intasang and celebrity hairstylist Gong – Krit Jirakiatwattana, and the KÉRASTASE x BioActive+ Hair Care Day @ Hive Salon, offering professional hair analysis and personalized treatments.
The official launch is attended by BioActive+ executives led by Dr. Wasana Intasang, Suvaphat Itthiphaholphat, Vice President, and Supanut Klanruangsaeng, Brand Director; alongside KÉRASTASE executives Aun Zeidi, General Manager Thailand Professional Product Division, L’Oréal Thailand, Ingchanok Li, General Manager, and Anchisa Yongchaicarn, Keratase Brand Manager.
