Company anticipates schemes to boost consumer spending during Q4 high season while pursuing new investments to expand business opportunities Bangkok, September 2025 — ONYX Hospitality Group, a leading hospitality management company in Southeast Asia with a diverse portfolio of hotels, resorts, serviced apartments and luxury residences under the Amari, OZO, Shama and Oriental Residence brands, is preparing to leverage the Thai government’s forthcoming economic stimulus measures. Initiatives such as “Half-Half 2025” and “Half-Half Thai Tour” are set to boost domestic tourism demand and present valuable opportunities for ONYX during the critical Q4 high season.
Mr Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, noted that year-end is a decisive period for hospitality operators, with businesses fine-tuning strategies and promotions to capture both domestic and international markets. He emphasised that, if implemented as planned, these measures will enhance consumer purchasing power, encourage domestic travel and generate a dynamic tourism atmosphere across the country.
“At ONYX, we believe these initiatives will reinforce the resilience of the Thai tourism market, supporting a healthier balance between domestic and international segments while creating new opportunities for hotels to engage more effectively with local travellers. We have prepared a comprehensive marketing and promotional plan that can be activated immediately following the official policy announcement in October,” said Mr Yuthachai.
Looking ahead, ONYX anticipates a positive industry outlook from late 2025 into 2026, underpinned by both government stimulus and the progressive rollout of tourism promotion policies.
