BANGKOK — Kim Moo-jong, also known as Kkokkoma, a South Korean esports athlete from team NaVi, has gone viral across Thailand after he was seen inhaling a Thai herbal inhaler brand Hong Thai before winning the Tekken 8 championship.
Kkokkoma recently won the Tekken 8 championship at the Emirates Showdown 2024 in Dubai, United Arab Emirates, in the grand finals on September 1, 2024.
What made him a widely discussed topic in Thailand was undoubtedly the moment when he picked up a Thai brand inhaler, Hong Thai, to boost his energy during the competition. This moment was so notable that separate clips of him using the inhaler were created and shared.
Previously, the Thai brand inhaler Hong Thai gained international fame when it was used by global superstars such as Lisa of Blackpink, Hollywood star Chris Hemsworth, and British rapper Central Cee. It has also become a source of relaxation for Thailand’s Olympic athletes in Paris 2024.
Khaosod Esports reported on an interview with Natus Vincere (NAVI) team and this South Korean player about the background of his fondness for the Hong Thai inhaler.
“I didn’t expect it would be a big issue in Thailand cause I’m using Hong Thai, haha,” Kkokkoma stated with a chuckle.
For him, the benefits of using Hong Thai during competitions are clear. “It makes my mind wake up,” he states, adding that “even the smell is super good.” This simple yet effective tool has become an integral part of his pre-game ritual, helping him maintain alertness and focus during intense matches.
Kkokkoma’s use of Hong Thai during tournaments has unexpectedly resonated with his Thai fans. This connection has further endeared him to the Thai gaming community, bridging cultures through a shared appreciation for both esports and local products.
His affection for Thailand extends beyond the gaming world. He expresses a particular fondness for Thai cuisine, reminiscing about a pork soup with dark-colored broth and noodles, though he struggles to recall its exact name. This appreciation for Thai food is part of his broader love for Asian cuisine, including Korean and Japanese.
Having competed against Thai players multiple times, Kkokkoma recognized the potential in the Thai gaming community. He believed that a larger community could foster stronger players, though he notes that currently, the scene seems limited. This observation highlights the importance of community support in developing competitive talent.
With an upcoming trip to Thailand in October, Kkokkoma is eager to explore more of what the country has to offer. “So… I need recommendations for good restaurants and drink places. Please let me know!!!!!” he said.
“Thanks to everyone who likes and cheers for me.” His playful addition that “Hong Thai sponsorship is always welcome for me and NAVI” not only shows his business acumen but also his genuine appreciation for the product that has become an unexpected part of his success story.
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Related article: Scent of Success: Hong Thai Inhaler’s Path from Streets to Stars
