CH7HD Signs Major Deal with Columbia Pictures Aquaverse

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Patthanapong Nupan, Managing Director of CH7HD, and Liakat Dhanji, Chief Executive Officer and Chairman of Amazon Falls (operator of Columbia Pictures Aquaverse), speak about the cooperation after signing a Memorandum of Understanding (MOU) at CH7HD Headquarters' Studio 8, Building 7, on Feb. 4, 2025.

BANGKOK — In a significant move that promises to reshape Thailand’s entertainment landscape, CH7HD, the country’s leading television network, has announced a strategic partnership with Columbia Pictures Aquaverse, marking a major expansion into experiential entertainment.

The collaboration, formalized through a Memorandum of Understanding (MOU) signed at CH7HD’s headquarters, aims to develop premium content and organize national-level entertainment events, combining the broadcaster’s media expertise with the world’s first Columbia Pictures-themed amusement and water park.

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Patthanapong Nupan, Managing Director of CH7HD, and Liakat Dhanji, Chief Executive Officer and Chairman of Amazon Falls (operator of Columbia Pictures Aquaverse), sign a Memorandum of Understanding (MOU) at CH7HD Headquarters’ Studio 8, Building 7, on Feb. 4, 2025.

“This partnership represents a strategic pivot towards creating comprehensive entertainment experiences,” said Patthanapong Nupan, Managing Director of CH7HD. “By leveraging our position as Thailand’s number one television network alongside Columbia Pictures Aquaverse’s world-class facilities, we’re poised to deliver unprecedented entertainment value to our audiences.”

The partnership’s initial plans include:

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  • An exclusive Muay Thai competition series hosted at the theme park
  • Large-scale concert events and live performances
  • Special fan meet-and-greet sessions with CH7HD celebrities
  • Integrated content distribution across television, streaming, and live platforms

For Columbia Pictures Aquaverse, operated by Amazon Falls Co., Ltd., the alliance represents a significant step in establishing itself as a premier entertainment destination in Southeast Asia. The park, located 20 minutes south of Pattaya in Bang Saray, has already garnered international recognition, including being named one of the world’s best new theme parks by CNN in 2023 and winning the title of ASEAN’s Best Themed Water Park at MAFTA 2023.

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“This collaboration with CH7HD aligns perfectly with our vision to position Columbia Pictures Aquaverse as a world-class entertainment destination,” said Liakat Dhanji, CEO and Chairman of Amazon Falls Co., Ltd. “It strengthens Thailand’s position in global tourism while creating multi-generational entertainment experiences.”

The partnership also supports Thailand’s Eastern Economic Corridor (EEC) project, reinforcing the region’s development as a key tourism and entertainment hub. Industry experts view this alliance as a strategic move that could significantly impact Thailand’s entertainment sector, potentially creating new revenue streams and employment opportunities in the region.

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The signing ceremony was attended by key industry figures, including executives from Sony Pictures Entertainment (Thailand), Tero Entertainment Public Company Limited, and the Eastern Economic Corridor Office of Thailand (EECO). Popular Thai celebrities, including Mik Thongraya and Pinkploy-Paphawadee Chansamon, were present as witnesses to the agreement.

The partnership marks CH7HD’s latest move in its digital transformation strategy, building on the success of its Bugaboo.TV platform, which ranks among Thailand’s top 20 most downloaded apps. The collaboration is expected to create new opportunities for content creation and distribution across multiple platforms, while enhancing Thailand’s position in the global entertainment industry.

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The signing ceremony is honored by the presence of esteemed executives from the entertainment and business sectors, on Feb. 4, 2025.

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