inDrive Poised Growth Thailand Ride-Hailing Market for 2025

BANGKOK — Thailand’s ride-hailing market is on the rise, with projections showing a market value of $1.33 billion in 2024, expected to grow to $1.48 billion by 2029, according to Statista. This growth presents a “golden opportunity” for the industry, where competition is fierce with nine major players, including Grab, AirAsia Ride, Robinhood Ride, Bolt, Line Man, and inDrive.

Founded in 2012 in Yakutsk, Siberia, inDrive emerged as a response to the harsh competition for transportation during peak times in cold weather. The platform was designed to offer fair, safe, and affordable rides without the surge pricing common in high-demand periods. inDrive stands out with its unique business model, charging only a 10% commission fee comparing to others app with mostly charging 20-30% of commission and allowing passengers to choose their drivers—features that help build loyalty among both drivers and users.

inDrive entered the Thai market in 2019 and has since gained popularity. The app’s standout feature is its negotiation-based pricing, allowing drivers and passengers to agree on a fare before confirming the ride. This model has contributed to its status as the world’s second-most downloaded ride-hailing app. The company has ambitious plans for Thailand, aiming to expand its presence and services by 2025.

Varoontape Tanlamai, Head of Business Development for Thailand at inDrive, told Khaosod English that Thailand remains a critical region for the company. By 2025, inDrive plans to strengthen its driver engagement and grow its user base through targeted campaigns. Key cities like Bangkok, Chiang Mai, Phuket, and Pattaya are central to the company’s expansion strategy, as they are not only urban hubs but also major tourist destinations.

Advertisement

“In addition to ride-hailing, we also offer inter-provincial transportation, delivery services, and even the option to book a maid or mechanic survices,” said Tanlamai. “Since entering the Thai market, we’ve grown to become one of the top five ride-hailing apps in the country.”

inDrive’s low commission structure is a key factor in its appeal, allowing drivers to retain more of their earnings—a significant advantage in a competitive market. This transparent approach benefits both drivers and passengers, making inDrive a reliable and affordable option.

inDrive plans to roll out a series of driver-focused initiatives in 2025, including a 0% commission rate during peak hours in Bangkok, a move designed to boost driver earnings and foster loyalty. Additionally, the company will introduce new features to address the needs of Thai drivers, including enhanced safety measures and real-time fare adjustments.

inDrive also sets itself apart with its rigorous background screening process for driver partners, ensuring passenger safety. To further incentivize drivers, the company is launching special campaigns that offer exclusive benefits and rewards. Regular feedback sessions and community events will be held to maintain strong relationships with drivers and ensure their needs are met.

inDrive 4 0

Mohamed Khalil, Regional Driver Acquisition & Activation Team Lead at inDrive Southeast Asia, highlighted the company’s global reach, with operations in 40 countries and over 700 cities across the Americas, Asia, and the Asia Pacific. He views the Asia-Pacific region as a high-growth market due to its increasing urbanization and purchasing power.

“InDrive is the second-largest ride-hailing service provider outside of China, with our biggest markets in Kazakhstan, Mexico, and Egypt,” said Khalil. “Thailand, in particular, has shown exceptional digital growth, with more people accessing the internet via smartphones each year. This and a favorable outlook for ride-hailing apps keep the market open and competitive.”

Khalil also stressed that inDrive’s 10% commission rate is a key differentiator from competitors, who typically charge higher fees. This policy reflects inDrive’s commitment to fairness for both drivers and passengers and is consistent across all 40 countries where the company operates.

With its innovative approach and driver-centric focus, inDrive is poised for significant growth in Thailand’s ride-hailing market in the years ahead.

In addition to its ride-hailing services, inDrive is expanding its offerings to include freight and financial services, varying availability by country based on market demand and regulatory requirements. The company aims to transform into a comprehensive urban mobility platform, offering various services beyond transportation.

inDrive plans to introduce services like parcel delivery and courier solutions to cater to diverse transportation needs. On the technology front, the company is heavily investing in real-time route enhancements and AI-driven safety features to improve operational efficiency and ensure safety, positioning itself as one of the safest platforms on the market.

With its competitive advantage, inDrive is poised to capitalize on the growing demand in Thailand’s dynamic ride-hailing market. As part of its 2025 strategy, the company is focusing on expanding its user base, aiming to become a trusted platform for both locals and tourists in Thailand.