PHUKET — C9 Hotelworks, a tourism, hotel, and real estate consulting firm based in Phuket, in collaboration with Property Guru International (Thailand), has launched “The Phuket Luxury Report” presenting the recent changes in Phuket at the “LivePhuket: A Global Luxury Lifestyle Destination” event.
Luxury Destination
Bill Barnett, Managing Director of C9 Hotelworks, states that the report explores the key drivers of Phuket’s luxury real estate and hospitality markets, analyzing the island’s distinct appeal compared to other global high-end destinations such as Miami, Dubai, and Marbella.
The luxury offerings in condominiums, villas, wellness facilities, and luxury yachts, along with partnerships with renowned global hotel and lifestyle brands, enhance the market’s attractiveness and ensure high service standards.
High Purchasing Power and Investment Appeal
Luxury consumers in Phuket demonstrate significant purchasing power, reflected in spending at Central Phuket, where wealthy customers spend 45% more per person compared to other Central branches nationwide. Luxury real estate prices in Phuket are competitive, averaging 231,579 baht per square meter.
New infrastructure projects, such as the Phuket International Airport expansion and light rail investment, will improve accessibility and stimulate demand from both domestic and international buyers.
The island features ultra-luxury hotels with average room rates exceeding $1,000 per night, international-standard marinas for luxury yachts, international schools, and increasing numbers of leading hospitals.
A key development highlight is the Banyan Group project, pioneers of Laguna Phuket, which currently attracts 1 million visitors annually. It includes 8 world-class hotels and resorts, an award-winning golf course, BDMS health clinic, international kindergarten, 3,000 private residences, and the Gardens of Eden project – a nature-inspired residential wellness space in Bang Tao that has garnered significant interest from new investors.
Globally Competitive Prices
In the real estate sector, luxury housing supply is concentrated in high-demand areas like Kamala and coastal areas. These luxury properties remain competitively priced compared to other global destinations. The island’s price advantage combined with strong demand makes Phuket an important investment hub in Southeast Asia.
Luxury Hotels and Villas
In the hotel sector, Phuket hosts several legendary luxury resorts along the west coast, known for their uniqueness and world-class offerings. Resorts like Amanpuri and Trisara feature exclusive beaches, private villas, and suites.
Most accommodations are designed with full ocean views and direct beach access, offering premium amenities including award-winning spas, modern fitness centers, sports facilities, and meeting venues.
Global Lifestyle Hub In terms of lifestyle, Phuket currently has 6 luxury beach clubs, led by Cafe Del Mar and Catch Beach Club. The island also features expanding wellness programs, luxury retail at Central Floresta with 15 luxury brands including Hermès, Louis Vuitton, and Gucci.
Infrastructure Readiness
The international airport offers direct flights to global hubs like Dubai, Doha, Abu Dhabi, and major cities in Asia, Europe, and Australia, serving 56 routes across 21 countries. Plans include a private jet terminal to cater to high-net-worth individuals.
Infrastructure development worth about 6 billion baht includes airport expansion to accommodate 18 million passengers annually by 2029, tunnels to alleviate traffic congestion, and a light rail system to improve island connectivity.
These infrastructural elements are crucial in supporting Phuket’s continued growth as a leading global luxury destination.
______
