BANGKOK — Lotus Cars Thailand, the official distributor of the British luxury sports car and electric vehicles brand under the management of Wearnes Automotive Thailand, has proudly unveiled Lotus Chapman Bespoke at Thailand International Motor Expo 2024, held at Impact Muangthong Thani on November 29 – December 10.
With this launch, Thailand becomes the second country in the world and the first in Asia Pacific to debut Lotus Chapman Bespoke, following its global showcase at the Beijing Auto Show in April 2024.
The Lotus Chapman Bespoke name honours Lotus founders Colin & Hazel Chapman who started the business in 1948 in London, UK. A pioneering innovator, many of the designs, technologies and innovations seen in motor-racing today were first developed by Colin Chapman.
Mr. Teeraphong Rodloy, Country Manager of Wearnes Automotive Thailand, shared:
“We are extremely proud to bring Lotus Chapman Bespoke to Thailand as the second global launch and the first in Asia Pacific. This exclusive service marks a milestone in Lotus’s commitment to delivering unique, bespoke vehicles and driving experiences worldwide. Lotus Chapman Bespoke offers unmatched personalization, enabling drivers to tailor their vehicles to reflect their individual style while maintaining the brand’s racing heritage. It is the future of automotive luxury.”
“As part of our ongoing efforts to enhance customer experience, Lotus Cars Thailand is investing in a major renovation of our showroom and service center, which will be completed by mid-2025. This expansion is a direct response to the growing demand for Lotus vehicles, with over 200 units delivered since the launch of the Lotus Eletre in Q4 2023,” he added
Lotus Chapman Bespoke: Tailor-Made Luxury at Your Fingertips
Lotus Chapman Bespoke offers an unparalleled level of high-end customization capabilities, allowing customers to personalize every aspect of their Lotus vehicle. This service is part of Lotus’ vision to set a new benchmark in the luxury automotive market, combining exceptional performance, cutting-edge technology, and world-class design in electric sports cars.
With Bespoke, there are three levels of personalisation and customisation to choose from:
1. Tailor-made: For customers who desire the highest level of personalization. Choose your own unique combination from within a broad palate of 36 exterior colors, 13 interior shades, and various materials such as genuine carbon fiber and aluminum. Custom embroidery and special stitching options allow for meticulous detailing.
2. Collection: Choose from a selection of limited-edition designs, brought to life in partnership with partners, artists and likeminded luxury brands. Exclusive, limited-edition designs inspired by Lotus racing heritage. Highlights include the Eletre TYPE 79 (Black Gold Edition), inspired by the iconic 1978 Formula 1 Lotus Type 79, and the Emeya Blossom (Limited Edition), a luxury collection inspired by the changing seasons of East Carleton Manor.
3. One-off: As the name suggests, build a car as unique as you are. The ultimate in exclusivity, where customers work closely with the Lotus design team to create a completely bespoke vehicle, tailored to their exact specifications.
Experience Lotus Chapman Bespoke at Motor Expo 2024: Eletre TYPE 79 and Emeya Blossom
Two outstanding models are being showcased at Motor Expo 2024, each reflecting the spirit of Lotus’ bespoke services and commitment to performance and design excellence:
- Eletre TYPE 79 (Black Gold Edition): Inspired by the Lotus Type 79, the F1 car that revolutionized aerodynamics and secured the 1978 World Championship. This limited-edition model features a striking black and gold design, paying homage to the golden era of motorsport.
- Emeya Blossom (Limited Edition): A truly unique luxury vehicle, with only 88 units available worldwide. The Emeya Blossom reflects the elegance of a summer garden with dahlia red and rose pink exterior colors. Inside, the cabin features intricate floral engravings, natural stone accents, and 14 layers of coating to create a stunning gradient effect that mirrors the changing colors of flowers.
Flagship Models on Display
In addition to Chapman Bespoke models, visitors to the Lotus booth can also see the brand’s flagship vehicles, including:
- Lotus Eletre: The brand’s first hyper-SUV electric vehicle, combining advanced technology with 905 horsepower and a maximum 600 km range.
- Lotus Emeya: A Hyper-GT sports car, renowned as the world’s fastest electric car with dual-motor, offering an unique driving experience with luxury touch.
Both models are available starting at 5.69 million baht, with three sub-models to choose from.
Lotus Emira: Final ‘First Edition’ Units Available for Delivery
Lotus Emira, the brand’s latest sports car, is also available for immediate customer delivery. This stunning model offers a range of powertrains, including the V6 Supercharged 3.5 and 2.0 Turbocharged Inline-4 engines. The final four units of Emira First Edition in Thailand are priced from 10.99 million baht.
Lotus Cars Thailand is also announcing the Emira MY25 with new options for customers seeking a thrilling, high-performance sports car that embodies the Lotus racing legacy:
- Emira Turbo SE: Starting from 12,900,000 baht, focused on high performance and exceptional handling.
- Emira Turbo: Starting from 11,900,000 baht, offering a perfect balance for an engaging daily drive.
Special Offerings at Motor Expo 2024
Lotus is extending exclusive privileges for customers ordering at Motor Expo 2024:
- Pre-Configuration Special Offers for Lotus Eletre and Lotus Emeya customers, including free options up to 400,000 THB for Eletre and 250,000 THB for Emeya.
- Exclusive Giveaways: For orders placed at Motor Expo 2024, customers will receive a free one-night stay at TE MATA Glamping Khaoyai (valued at 17,000 baht), for a luxurious nature getaway.
________
