BANGKOK — King Power Group has unveiled its strategic vision for organisational development on March 24 at the TOWN HALL 2025 event, emphasising the critical role of its workforce in driving sustainable growth. The company introduced its KING POWER CORPORATE DNA concept, deeply embedded within its corporate culture, as the foundation for building internal strength and resilience.
The organisation’s transformation strategy, branded as the POWER OF 4Es CULTURE, focuses on four key pillars: EXPLORE, ENCOURAGE, ENABLE, and EMPOWER. This comprehensive approach aims to develop employee potential, enhance capabilities, and prepare staff with future-ready skills while actively soliciting new ideas for business development and innovation.
Mr. Aiyawatt Srivaddhanaprabha, Chief Executive Officer of King Power Group, reinforced the company’s commitment to maintaining leadership in the travel-retail sector through its “UNLOCK POSSIBILITIES, UNLEASH POTENTIAL” initiative. “By incorporating our organisational DNA into the KING POWER CORPORATE DNA framework, we’re strengthening our corporate culture and workforce to ensure resilience and adaptability,” said Srivaddhanaprabha.
The company is transitioning to a PEOPLE-CENTRIC organisational model that places employees at its core. This approach actively incorporates staff feedback into strategies driving sustainable growth through four key initiatives:
EXPLORE – Dare to Try: The KP INFLUENCER PROGRAMME encourages employees to become product ambassadors on social media, with recognition for top performers and creative content creators to be announced in May 2025.
ENCOURAGE – Dare to Give: A platform supporting innovative ideas and nurturing small initiatives to grow into significant business opportunities.
ENABLE – Dare to Act: The Founder Program serves as an incubator for start-up businesses, allowing entrepreneurial employees to co-own ventures with King Power.
EMPOWER – Dare to Believe: The King Power Super Power program identifies top-performing employees through tournament-style competition, designed to inspire and support career advancement.
King Power has consistently prioritised workforce development, supporting employees in upskilling and reskilling across specialised knowledge, digital capabilities, analytical thinking, communication, and collaboration.
The company remains committed to fostering an environment that encourages open expression and creative contributions while integrating AI and data-driven innovations to enhance organisational strength, customer service systems, and overall experience for both customers and members.
________________
