GENEVA — 28 May 2026, Thailand’s Princess Sirivannavari Nariratana Rajakanya has been conferred the title of Fashion and Design Ambassador of the World Intellectual Property Organization (WIPO), becoming the first person to hold the position, in recognition of her contributions to fashion, creativity and the promotion of intellectual property through Thai cultural heritage.
The ceremony took place at WIPO headquarters in Geneva, Switzerland, where WIPO Director General Daren Tang formally conferred the title upon the Thai princess.
Tang praised Princess Sirivannavari for combining fashion, creativity and intellectual property to promote sustainable cultural and economic development.

“Part of what makes us uniquely human is our ability to invent, innovate and create,” Tang said during the ceremony. “WIPO’s mission is not only about intellectual property regulation, but also about using intellectual property to support innovators and creators.”
He described Thailand as one of WIPO’s important partners and highlighted the long-standing contributions of the Thai royal family to innovation and creativity.
Tang noted that Thailand’s late King Bhumibol Adulyadej received WIPO’s first Global Leader Award in 2009 in recognition of his inventions and contributions to intellectual property, while Princess Maha Chakri Sirindhorn later received the WIPO Award for Creative Excellence.

“Today, we see this legacy continuing through a new generation of the Thai royal family,” Tang said.
WIPO said Princess Sirivannavari had demonstrated excellence across multiple fields, including sport, fashion and design.
A former national badminton player and accomplished equestrian athlete, the princess has also gained international recognition as a fashion designer known for integrating Thai craftsmanship and cultural heritage into contemporary haute couture collections.

Tang said the princess had made extensive use of the intellectual property system, with 541 intellectual property filings registered under her name across 34 countries, including industrial designs, copyrights and trademarks.
The filings cover fashion, jewellery, leather goods, home décor and related services, with her signature peacock motif and “SR” monogram recognised as valuable creative and commercial assets.
WIPO also praised the princess for working closely with Thai artisans and craft communities to help transform traditional cultural heritage into products suitable for international markets.

Tang said her approach demonstrated how cultural identity and commercial opportunity could coexist through the strategic use of intellectual property.
The organisation said the new ambassadorial role would help expand her work internationally by encouraging creative communities in other countries to develop local traditions through design, branding and intellectual property.
During the visit, Princess Sirivannavari also opened an exhibition jointly organised by Thailand’s Ministry of Commerce and WIPO under the theme “Journey of Inspiration: Empowering Community through Intellectual Property, Design and Creativity”.

The exhibition highlights her contributions to intellectual property, creativity and the preservation of Thai arts and culture as tools for economic development and community empowerment.
The princess also held discussions with Tang on her inspiration for developing intellectual property projects based on Thai local wisdom and cultural products to improve livelihoods and support local communities.






























































