BANGKOK — Princess Sirivannavari Nariratana Rajakanya paid tribute to Her Majesty Queen Sirikit The Queen Mother during the SIRIVANNAVARI fashion show, calling her “the most beautiful woman in the world” and “the first fashion designer in Thailand’s history.”
In an interview with the media at the launch of the SIRIVANNAVARI Autumn–Winter 2025/26 Collection at Fürst Henry Arena, where she served as creative director, Princess Sirivannavari reflected on the loss of Her Majesty The Queen Mother, saying it was an extremely difficult time for the entire royal family, as the Queen Mother was like the elder of the family who raised her since she was little.

“I told myself that this work – fashion – is what I love and what I do for a living. I had to move on. At first, I was heartbroken, but my father and my aunt told me that Her Majesty is at peace now, that she is all right.”
Her Royal Highness continued, “I want everyone to see her as the best, the iconic woman – the most beautiful woman in the world. She loved beauty and elegance. That is why I told myself I had to keep working; nothing should come to a stop. It is time to get back to work and carry on as usual. Today, everyone will see pictures of Her Majesty that have never been seen before – she was, indeed, the first fashion designer in Thailand’s history.”

For this latest SIRIVANNAVARI collection, Princess Sirivannavari drew inspiration from her passion for equestrian sports, transforming it into a line of contemporary, elegant designs that embody courage, confidence, and femininity.
Highlights include the IRIS Jacket, which echoes Gothic Romanticism with armor-like silhouettes, and flowing cape tops crafted from premium fabrics such as wool, silk, and cotton. The collection features rich, equestrian-inspired tones, ranging from off-white, grey, mauve-brown, and black to deep burgundy, chocolate brown, navy blue, and olive khaki.


“For me, equestrianism is about challenge, speed, and precision in decision-making. At the same time, every movement in horse riding is filled with grace and dignity, endless sources of inspiration for creating designs, from clothing to leather goods, accessories, and jewelry.”
She added, “Beyond the horse’s elegance, I am inspired by the distinct sophistication of equestrian attire, the bridles, bits, horseshoes, saddles, and stirrups. Every detail has been reimagined and incorporated into the Autumn–Winter 2025–26 Collection with meticulous craftsmanship to celebrate artistry, heritage, and the timeless charm of modernity.”

The next day, Princess Sirivannavari presided over the national finals of the Royal Bestowed Fabric Pattern Competition “Siriraj Phatsaraphon Pattern Fabric” and Handicraft Contest for 2025. She spoke about Her Majesty Queen Sirikit the Queen Mother, saying that she was the one who created careers for the Thai textile handicraft industry, including the handicraft centers, handicraft groups, and art communities across the land.
“She loves them, and she doesn’t want to abandon them. Therefore, we—the new generation, the old generation, and the middle generation—must continue this work. And we must ensure it doesn’t stagnate but continues to develop and evolve. Please help me in developing everything further, because I cannot do this alone without all of you. See you again next year,” said the princess.
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