BANGKOK — 17 June 2026, “Fourth” Nattawat Jirochtikul, a Thai actor and artist under GMMTV, a leading Thai entertainment company for teen audiences and the younger generation, has been appointed the latest Friend of the House for Louis Vuitton, the world’s largest luxury brand by sales.
Louis Vuitton announced Fourth’s appointment ahead of the upcoming Paris Men’s Fashion Week, where he is set to attend the unveiling of the Spring/Summer 2027 menswear collection. Over the past several years, Fourth has built a relationship with the brand by attending major events in Bangkok and travelling to Paris twice in succession as a guest of the men’s fashion shows for the Spring/Summer 2026 and Fall/Winter 2026 collections.
The appointment marks another milestone for Thai talent on the global fashion stage.
The journey between Fourth and Louis Vuitton did not happen overnight. Rather, the relationship has gradually developed through continuous collaborations. Fourth fully stepped into the fashion world of Louis Vuitton last year before being invited to attend Paris Men’s Fashion Week twice in a row. This year’s trip to Paris will be his third journey with the brand and his first under the official title of Friend of the House.
The appointment also makes the 21-year-old the first actor and artist from GMMTV to receive the title of Friend of the House from Louis Vuitton, a brand known for its highly selective appointment process and limited number of representatives in each country. It reflects his growing presence on the international fashion stage and underscores the increasing influence of a new generation of Thai artists in the global luxury industry.
Previously, “Yaya” Urassaya Sperbund became the first Thai national to be named a Friend of the House for Louis Vuitton in 2018 before being elevated to the brand’s first Thai House Ambassador in August 2023. She was followed by “BamBam” Kunpimook Bhuwakul of K-pop group GOT7, who was appointed House Ambassador in February 2024, and “Lisa” Lalisa Manobal, who joined as a House Ambassador in July of the same year.
Fourth’s appointment makes him the latest Thai figure to be selected by Louis Vuitton. To date, only a handful of individuals from Thailand have held official roles with the French luxury house, further highlighting the increasingly prominent role of Thai talent in the global fashion industry.
