A rescue worker descends into a 20-meter deep well to assist Mr. Roland, 63, a German national who fell into the well while cutting grass in Sattahip, Chonburi Province, on October 9, 2025.
CHONBURI — A 63-year-old German man was pulled to safety after falling into a deep well and treading water for 40 minutes while cutting grass on his property, thanks to a neighbor who heard his cries for help.
Emergency responders were called to Soi Lang Wat Pa Yup in Sattahip Subdistrict at 11:00 a.m. on October 9 after reports of a foreign national trapped in a well more than 20 meters deep. Rescue teams from the Sawang Rojthammasathan Foundation quickly mobilized to the scene.
At the scene, rescuers found the foreign man weakly treading water in the well, calling out for help. Emergency personnel quickly lowered a rope for him to tie around his body before pulling him up. The operation took approximately 15 minutes to safely extract him from the well.
A German man weakly treads water while calling for help as rescuers arrive at the well in Sattahip, Chonburi Province, on October 9, 2025.
The victim was identified as Mr. Roland, 63, a German national, who emerged uninjured from the ordeal. His son stood nearby, anxiously watching the rescue and offering encouragement.
Paijit Khiaokasem, 53, a neighbor, recounted seeing Roland walk past her house that morning carrying a grass trimmer before he disappeared. When she later heard cries for help, she rushed to investigate and discovered he had fallen into the well. She immediately notified authorities.
A rescue worker descends into a 20-meter deep well to assist Mr. Roland, 63, a German national who fell into the well while cutting grass in Sattahip, Chonburi Province, on October 9, 2025.
Roland explained that while cutting grass, he failed to notice the well cover was obscured by overgrown vegetation. He accidentally stepped on it and fell through, forcing him to tread water for approximately 40 minutes while shouting for help until his neighbor heard him and alerted rescue teams.
“I consider myself very lucky. If my neighbor hadn’t heard me calling out, I might have died that day,” Roland said, expressing gratitude to the rescue personnel who came to his aid.
The incident serves as a reminder for property owners to clearly mark and maintain well covers, especially in areas with overgrown vegetation that could obscure potential hazards.
Nhu Ngoc Diep (right), Managing Director of Philip Morris (Trading) Thailand, exits the Criminal Court on Ratchadaphisek Road with her legal team and translator on October 9, 2025.
BANGKOK — In a dramatic reversal, the Supreme Court has slashed Philip Morris Thailand Limited’s tax evasion fine by 85%, reducing it from 130 million baht ($3.9 million) to just 20 million baht ($613,250), while dismissing all charges against a former employee. The company has accepted the ruling and expressed hope to move forward.
The Criminal Court on Ratchadaphisek Road delivered the Supreme Court’s verdict on October 9 in a case where prosecutors from the Special Litigation Division 4 charged Philip Morris (Thailand) Limited and two individuals with importing foreign cigarettes for sale while deliberately evading taxes and defrauding excise duties under the Customs Act.
The defendants were Nhu Ngoc Diep, Managing Director of Philip Morris (Trading) Thailand, and a former female Thai employee (name withheld).
The Allegations
Prosecutors claimed that between January 22, 2002, and August 14, 2003, the defendants and several accomplices still at large conspired to import L&M and Marlboro cigarettes into Thailand through fraudulent means. They allegedly filed 780 false import declarations with customs officials, understating the actual prices to evade duties.
The alleged offenses took place at multiple locations including Bang Rak and Khlong Toei districts in Bangkok, Laem Chabang Port Customs Office in Chonburi, and other customs checkpoints, with connections to the United States, Hong Kong, and Indonesia.
Nhu Ngoc Diep (center), Managing Director of Philip Morris (Trading) Thailand, stands with her translator (left) outside the Criminal Court on Ratchadaphisek Road on October 9, 2025, after the Supreme Court reduced the company’s tax evasion fine by 85%.
Journey Through the Courts
The Criminal Court initially fined Philip Morris (Thailand) Limited 130 million baht ($3.9 million) under amended legal rates while dismissing charges against the female employee.
The Court of Appeals modified the judgment, ordering the company to pay a fine at 2.5 times the legal rate and instructing customs authorities to recalculate the actual duty owed. The employee remained acquitted. Both sides then appealed to the Supreme Court.
Final Ruling
The Supreme Court found Philip Morris (Thailand) Limited guilty of evading customs duties with intent to defraud on 318 shipments under the Customs Act. The court imposed a total fine of 20 million baht ($613,250) for all 318 violations, calculating each at approximately 2.5 times the evaded duty amount.
However, the court dismissed 460 other tax evasion charges against the company. The ruling upheld the acquittal of the second defendant.
Company’s Response
Speaking through an interpreter after the verdict, Nhu Ngoc Diep, Philip Morris Thailand’s Vietnamese Managing Director, welcomed the acquittal of the company’s former employee. While respectful of the court’s decision, she said the company disagrees with the ruling, maintaining that it has always followed Thai customs procedures correctly and legally.
“This case has now reached its final conclusion. We hope this marks the end so we can focus on moving forward with our work,” Diep said.
Relatives and supporters of Israeli hostages held by Hamas in the Gaza Strip celebrate after the announcement that Israel and Hamas have agreed to the first phase of a peace plan, as they gather at a plaza known as the hostages square in Tel Aviv, Israel, Thursday, Oct. 9, 2025. (AP Photo/Emilio Morenatti)
TEL AVIV, Israel (AP) — Israel and Hamas agreed to pause fighting in Gaza to free the remaining hostages in exchange for Palestinian prisoners, accepting elements of a plan put forward by the Trump administration that Palestinians greeted warily Thursday as a possible breakthrough toward ending the devastating 2-year-old war.
“This means that ALL of the Hostages will be released very soon, and Israel will withdraw their Troops to an agreed upon line as the first steps toward a Strong, Durable, and Everlasting Peace,” President Donald Trump wrote on social media late Wednesday. “All Parties will be treated fairly!”
Alaa Abd Rabbo, originally from northern Gaza but forced by the fighting to move multiple times, called the deal “a godsend.”
“We are tired, we have been displaced and this is the day we have been waiting for,” he said from the central city of Deir al-Balah. “We want to go home.”
President Donald Trump smiles as he listens to Brandi Kruse speak during a roundtable meeting on antifa in the State Dining Room at the White House, Wednesday, Oct. 8, 2025, in Washington. (AP Photo/Evan Vucci)
Under the terms, Hamas intends to release all 20 living hostages in a matter of days, while the Israeli military will begin a withdrawal from the majority of Gaza, people familiar with the matter told The Associated Press on condition of anonymity to discuss details of an agreement that has not fully been made public.
Uncertainty remains about some of the thornier aspects — such as whether and how Hamas will disarm, and who will govern Gaza — but the sides appear closer than they have been in months to ending a war that has killed tens of thousands of Palestinians, destroyed most of Gaza and triggered other armed conflicts across the Middle East. The war, which began with Hamas’ deadly attack on Israel on Oct. 7, 2023, has sparked worldwide protests and brought allegations of genocide that Israel denies.
Talks to hammer out a deal took place in Egypt this week, with the breakthrough emerging at the end of the third day of negotiations.
“With God’s help we will bring them all home,” Israeli Prime Minister Benjamin Netanyahu proclaimed on social media shortly after Trump’s announcement. Netanyahu said he would convene the government Thursday to approve the deal.
Hamas called on Trump and the mediators to ensure that Israel implements “without disavowal or delay” the withdrawal of troops, the entry of aid into the territory and the exchange of prisoners.
Palestinian paramedic Saeed Awad looks at his phone displaying an image of U.S. President Donald Trump, following the announcement that Israel and Hamas have agreed to the first phase of a peace plan to pause fighting, as he stands at Al-Aqsa Hospital, in Deir al-Balah, in the central Gaza Strip, Thursday, Oct. 9, 2025. (AP Photo/Abdel Kareem Hana)
Ahmed al-Farra, the general director of pediatrics at the Nasser Hospital in Khan Yunis, which has seen many of the casualties of the war, said he was still skeptical of Israel following through on the deal based on his past experiences, but he held out hope.
“We need to go back to living,” he said.
Trump’s peace plan
The Trump plan calls for an immediate ceasefire and release of the 48 hostages that militants in Gaza still hold from their attack on Israel two years ago. Some 1,200 people were killed by Hamas-led militants, and 251 were taken hostage. Around 20 of the hostages are believed to still be alive.
In an interview on Fox News, Trump said Hamas will begin releasing hostages “probably” on Monday.
“This is more than Gaza,” he said. “This is peace in the Middle East.”
Under the plan, Israel would maintain an open-ended military presence inside Gaza, along its border with Israel. An international force, comprised largely of troops from Arab and Muslim countries, would be responsible for security inside Gaza. The U.S. would lead a massive internationally funded reconstruction effort in Gaza.
The plan also envisions an eventual role for the Palestinian Authority — something Netanyahu opposes. But it requires the authority, which administers parts of the West Bank, to undergo a sweeping reform program that could take years to implement.
The Trump plan is even more vague about a future Palestinian state, which Netanyahu firmly rejects.
Even with many details yet to be agreed, some Palestinians and Israelis expressed happiness and relief at the significant progress.
“It’s a huge day, huge joy,” Ahmed Sheheiber, a Palestinian displaced man from northern Gaza, said of the ceasefire deal.
Crying over the phone from his shelter in Gaza City, he said he was waiting “impatiently” for the ceasefire to go into effect to return to his home in the Jabaliya refugee camp.
Joyful hostage families and their supporters spilled into the central Tel Aviv square that has become the main gathering point in the struggle to free the captives.
Einav Zangauker, the mother of Israeli captive Matan Zangauker and a prominent advocate for hostages’ freedom, told reporters that she wants to tell her son she loves him.
“If I have one dream, it is seeing Matan sleep in his own bed,” she said.
Secretary of State Marco Rubio whispers to President Donald Trump during a roundtable meeting on antifa in the State Dining Room at the White House, Wednesday, Oct. 8, 2025, in Washington. (AP Photo/Evan Vucci)
Hints of progress
Trump’s Middle East envoy, Steve Witkoff, and the president’s son-in-law, Jared Kushner, took part in the Wednesday talks in Egypt, which were also attended by Qatar’s prime minister, Sheikh Mohammed bin Abdulrahman Al Thani and Netanyahu’s top adviser, Ron Dermer.
Trump had expressed optimism earlier in the day by saying that he was considering a trip to the Middle East within a matter of days.
This would be the third ceasefire reached since the start of the war.
The first, in November 2023, saw more than 100 hostages, mainly women and children, freed in exchange for Palestinian prisoners before it broke down. In the second, in January and February of this year, Palestinian militants released 25 Israeli hostages and the bodies of eight more in exchange for nearly 2,000 Palestinian prisoners. Israel ended that ceasefire in March with a surprise bombardment.
Praying for a deal
A growing number of experts, including those commissioned by a U.N. body, have said that Israel’s offensive in Gaza amounts to genocide — an accusation Israel denies. More than 67,000 Palestinians have been killed in Gaza and nearly 170,000 wounded, according to Gaza’s Health Ministry.
The ministry, which doesn’t differentiate between civilians and combatants but says around half of the deaths were women and children, is part of the Hamas-run government. The United Nations and many independent experts consider its figures to be the most reliable estimate of wartime casualties.
In the Gaza Strip, where much of the territory lies in ruins, Palestinians have been desperate for a breakthrough. Thousands fleeing Israel’s latest ground offensive in northern Gaza and Gaza City have set up makeshift tents along the beach in the central part of the territory, sometimes using blankets for shelter.
Ayman Saber, a Palestinian from Khan Younis, reacted to the ceasefire announcement by saying he plans to return to his home city and try to rebuild his house, which was destroyed last year by an Israeli strike.
“I will rebuild the house, we will rebuild Gaza,” he said.
Rescue workers collect remains at the scene, where a British motorcyclist lost control of his big bike and was run over by three vehicles, on Chiang Mai-Lampang Road in the early hours of October 9, 2025.
CHIANG MAI — A British motorcyclist died instantly after losing control of his big bike and being struck by three vehicles in the Juvenile Court underpass on Chiang Mai-Lampang Road early Thursday morning.
The fatal accident occurred at 12:20 a.m. on October 9 in the outbound lane of the underpass in Mueang District. Chiang Mai Emergency Rescue teams arrived at the scene to find a black big bike overturned in the main traffic lane on the upward slope of the underpass, with motorcycle parts and bloodstains scattered across the roadway.
Witnesses sit in shock on the roadside after a British motorcyclist lost control of his big bike and was run over by three vehicles in the Juvenile Court underpass on Chiang Mai-Lampang Road in the early hours of October 9, 2025.
The victim, identified as Craig D, a 51-year-old British national, was thrown from his motorcycle and run over by three cars traveling behind him. His body was found in severely damaged condition at the scene.
Multiple rescue units worked to manage traffic flow and illuminate the area for the on-duty doctor and investigating officers to document evidence. The victim’s body was subsequently transported for autopsy.
Authorities are urging motorists to exercise extreme caution, especially during nighttime hours and on inclined roads. Officials warn that water or dust on road surfaces can cause vehicles to lose traction easily, and high-speed driving significantly increases the risk of fatal accidents.
Police officers escort a rescued Thai woman (left) from a luxury Jomtien hotel on October 8, 2025, while a Chinese suspect in a white shirt (center) is taken into custody.
PATTAYA — Police freed a 20-year-old woman from a luxury Jomtien hotel on October 8, 2025, after she was kidnapped by a Chinese criminal gang posing as job recruiters.
The rescue operation began at 6:00 a.m. when a local resident identified as “Bird” rushed to Pattaya City Police Station to report his sister’s abduction. Officers quickly tracked down the victim’s location and launched a successful raid.
Bird told investigators he had received a distress message from his sister, Ms. Phimnipa, 20, along with the hotel’s GPS coordinates.
From Job Offer to Captivity
Phimnipa explained she had responded to a Facebook post recruiting people to open “mule accounts”—bank accounts used for money laundering. Struggling financially and needing rent money, she contacted the recruiters.
After being picked up near Walking Street in South Pattaya, she was driven around the city and Sri Racha area in multiple vehicles before being taken to the upscale Jomtien hotel.
Mr. Bird (left, in black shirt) speaks with police officers and Explosive Ordnance Disposal (EOD) personnel outside the luxury Jomtien hotel after authorities successfully rescued his sister from Chinese kidnappers on October 8, 2025.
Once inside, a group of 6-7 Chinese nationals seized her phone and ATM cards, forcing her to withdraw cash. The gang then accused her of causing over 200,000 baht ($6,155) to vanish from accounts under her name and threatened violence unless she took responsibility. She was held captive in the hotel room, blindfolded during transport to prevent her from identifying the location.
Quick-Thinking Escape
Phimnipa managed to trick her captors by requesting her phone back, claiming she needed to contact friends to open more accounts for them. Instead, she secretly messaged her brother with a plea for help and the hotel’s exact location, enabling the police rescue.
Officers found one Chinese man guarding the victim and arrested him. The suspect has refused to cooperate during questioning at Pattaya City Police Station. Authorities are holding him for further investigation and working to dismantle the broader criminal network.
YADEA's factory in Bang Sao Thong district, Samut Prakan province, is being developed as the company's ASEAN manufacturing center.
BANGKOK — Chinese electric motorcycle manufacturer YADEA is positioning Thailand as its regional manufacturing base after receiving official investment promotion certification from the Board of Investment (BOI), with plans to expand production capacity to 600,000 units within three years.
Jack Yang, CEO of YADEA Thailand, announced that the company has officially received its Investment Promotion Certificate from the BOI, presented by Deputy Secretary-General Sutthiket Thudpitak.
“This marks a significant milestone in YADEA’s investment strategy and manufacturing expansion in Thailand,” Yang told Prachachat Business. “It reaffirms to consumers that YADEA electric motorcycles can be legally registered in Thailand and are eligible for tax benefits.”
The company has set an initial target of becoming Thailand’s number one electric motorcycle brand.
Jack Yang, CEO of YADEA Thailand, receives the Investment Promotion Certificate from Sutthiket Thudpitak, Deputy Secretary-General of the Board of Investment (BOI), on September 26, 2025.
ASEAN Manufacturing Hub
YADEA’s factory in Bang Sao Thong district, Samut Prakan province, is being developed as the company’s ASEAN manufacturing center with an initial production capacity of 500,000 units per year, expandable to 600,000 units within three years.
The facility will employ over 80% Thai workers, creating more than 500 jobs for Thai nationals. Strategically, the company aims to establish the site as an innovation and smart manufacturing center for the ASEAN market.
“Receiving BOI certification is a crucial step for us. We’re not just building a factory—we’re integrating world-class innovation with in-depth research using smart manufacturing systems similar to our Super Factory in China, to deliver intelligent electric motorcycles created specifically for Thai consumers,” Yang said.
YADEA currently operates more than 70 dealerships nationwide.
Legal Registration and Tax Benefits
Following BOI certification, all YADEA electric motorcycles manufactured in Thailand can be legally registered and qualify for tax benefits, ensuring quality and service standards. Popular models include the Velax, VoltGuard, RS20, and Ova, designed for general commuting and urban travel.
YADEA currently operates more than 70 dealerships nationwide and plans to expand to over 100 locations by year-end, ensuring consumers across the country have convenient access to products and after-sales services.
Commerce Ministry supports opportunities for Thailand's 3 million influencers to expand into international markets.
BANGKOK — The Ministry of Commerce is mobilizing Thailand’s rapidly growing influencer industry—now exceeding 3 million creators nationwide—to help boost Thai local brands in global markets through a strategic partnership with the Thai Influencer Association.
Poonpong Naiyanapakorn, Director-General of the Department of Business Development (DBD), announced on October 7 that the Department held a meeting with the Thai Influencer Association to discuss promoting sustainable and standardized growth in Thailand’s influencer industry while leveraging it to support Thai entrepreneurs in expanding internationally.
Building Professional Standards
The Thai Influencer Association has focused on raising professional and ethical standards by developing a code of conduct in collaboration with the Consumer Protection Board. It has also worked to connect influencers with entrepreneurs by organizing training programs on product publicity, content creation, and influencer marketing, while supporting opportunities for Thai influencers to expand into international markets.
The association has been building networks and collecting data to strengthen the industry. It provides guidance for businesses on selecting influencers whose content aligns with their products and encourages the use of micro-influencers, who are cost-effective and able to reach niche target audiences effectively.
Influencers are also advised to adapt to platform algorithms by using the “three contents, one live” strategy to increase visibility and expand their online reach.
Department of Business Development meets with Thai Influencer Association at the Ministry of Commerce on October 8, 2025.
Driving Economic Growth Through Digital Marketing
The DBD and the Thai Influencer Association discussed promoting entrepreneurs at all levels, including community-based businesses, by integrating storytelling and influencer marketing to drive national economic growth and export expansion.
“Business models have changed significantly, and one key factor influencing consumer purchasing decisions today is the role of influencers, who have become crucial players in the online and e-commerce markets,” Poonpong said.
Tapping Into the Global Creator Economy
The initiative comes as the global creator economy expands rapidly, with over 60 million content creators worldwide generating more than $20 billion in annual economic value. This demonstrates the power of content in motivating consumers and effectively connecting them with products.
The partnership aligns with the Department of Business Development’s mission to support Thai entrepreneurs in building brands, expanding marketing channels, and enhancing competitiveness, particularly by encouraging the use of digital technologies and online media to drive sustainable sales and business growth.
The collaboration demonstrates the Department’s commitment to strengthening Thai entrepreneurs through cross-sector partnerships, with the goal of creating a robust business ecosystem and driving the growth of Thailand’s digital economy and export sector.
Chair of the Nobel Committee for Chemistry Heiner Linke makes a demonstration, next to Secretary General of the Swedish Academy of Sciences Hans Ellegren, and Member of the Nobel Committee for Chemistry Olof Ramstrom, right, after they announce Susumu Kitagawa, Richard Robson and Omar Yaghi, on screen behind, as the recipients the Nobel Prize in Chemistry, at the Nobel Assembly of the Karolinska Institutet, in Stockholm, Sweden, Wednesday, Oct. 8, 2025. (Fredrik Sandberg/TT News Agency via AP)
STOCKHOLM (AP) — Scientists Susumu Kitagawa, Richard Robson and Omar M. Yaghi won the Nobel Prize in chemistry on Wednesday for their development of metal–organic frameworks that could play a part in solving some of humanity’s greatest challenges. An expert likened the discovery to Hermione Granger’s enchanted handbag in the fictional “Harry Potter” series.
From capturing carbon dioxide from the atmosphere or sucking water out of dry desert air, the trio’s new form of molecular architecture can absorb and contain gases inside stable metal organic frameworks.
The frameworks can be compared to the timber framework of a house, and Hermione’s famous beaded handbag, in that they are small on the outside but very large on the inside, according to Olof Ramström, a member of the Nobel Committee for Chemistry.
The chemists worked separately but added to each other’s breakthroughs, which began in 1989 with Robson.
“Metal-organic frameworks have enormous potential, bringing previously unforeseen opportunities for custom-made materials with new functions,” Heiner Linke, chair of the Nobel Committee for Chemistry, said in a news release.
This undated image provided by the University of California, Berkeley shows Omar Yaghi, who was one of three scientists awarded the Nobel Prize in Chemistry. (Brittany Hosea-Small, University of California, Berkeley via AP)
Perfluoroalkyl and polyfluoroalkyl substances, or PFAS, are a group of chemicals that have been around for decades and have now spread into the air, water and soil. They are also referred to as “forever chemicals.”
Hans Ellegren, secretary-general of the Royal Swedish Academy of Sciences, announced Wednesday’s prize in Stockholm. It was the third prize announced this week.
Robson, 88, is affiliated with the University of Melbourne in Australia. Kitagawa, 74, is with Japan’s Kyoto University and Yaghi, 60, with the University of California, Berkeley.
Kitagawa spoke to the committee, and the press, over the phone Wednesday after his win was announced.
“I’m deeply honored and delighted that my long-standing research has been recognized,” he said.
Kyoto University professor Susumu Kitagawa speaks during a news conference at the university in Kyoto, near Osaka, Wednesday, Oct. 8, 2025, after he won the Nobel Prize in chemistry. (Ren Onuma/Kyodo News via AP)
The 88-year-old Robson, in a phone call with The Associated Press, said he was “very pleased of course and a bit stunned as well.”
“This is a major thing that happens late in life when I’m not really in a condition to withstand it all,” he said. “But here we are.”
The 2024 prize was awarded to David Baker, a biochemist at the University of Washington in Seattle, and to Demis Hassabis and John Jumper, computer scientists at Google DeepMind, a British-American artificial intelligence research laboratory based in London.
This undated image provided by the University of Melbourne, shows Richard Robson, who was one of three scientists awarded the Nobel Prize in Chemistry. (Paul Burston, University of Melbourne via AP)
This year’s Nobel announcements continue with the literature prize Thursday. The Nobel Peace Prize will be announced Friday and the economics prize next Monday.
The award ceremony will be held Dec. 10, the anniversary of the death of Alfred Nobel, who founded the prizes. Nobel was a wealthy Swedish industrialist and the inventor of dynamite. He died in 1896.
In a world where trade and investment fuel economic growth, cross-border transactions are vital to Thailand’s prosperity. Yet, behind this global exchange lies a silent danger—bribery—a form of corruption that quietly erodes investor confidence, weakens governance, and damages the nation’s reputation.
How Cross-Border Bribery Works This corruption often occurs when illegal payments are made to government officials to fast-track processes, evade taxes, or bypass inspections—especially at customs checkpoints where goods and officials converge. Such actions may seem small, but they create deep systemic distortions that undermine fair competition and public trust.
The Hidden Costs Bribery doesn’t just benefit a few; it harms everyone. It drains government revenue, weakens honest enterprises, and puts public safety at risk when unchecked goods enter the market. For instance, exporters who pay for faster clearance may compromise product quality, while fuel smugglers bribing officials contribute to economic and environmental losses.
ONACC’s Stand: Together Against Bribery (TaB) To combat this threat, the Office of the National Anti-Corruption Commission (ONACC) has initiated “Together Against Bribery” (TaB) — a nationwide movement promoting integrity in trade and investment. Through inter-agency cooperation, public awareness, and preventive mechanisms, ONACC aims to dismantle bribery networks at their source.
A Collective Responsibility Fighting bribery requires all of us. Citizens, businesses, and public officials must join forces—refusing to pay, accept, or ignore corruption. By standing firm, reporting wrongdoing, and upholding transparency, we can ensure Thailand’s economy grows with fairness and integrity.
Together, we can crack the code of cross-border bribery and build a future where honesty is not an exception—but the rule.
Thai fruits including dragon fruit, fragrant coconut, jackfruit, and Nam Dok Mai mango that the Agricultural Marketing Organization (AMO) will showcase at the World Food Forum 2025 in Rome, Italy, from October 10-13, 2025.
BANGKOK — The Agricultural Marketing Organization (AMO) is advancing its “Thailand Agri Intertrade 2025” initiative by bringing Thailand’s high-value agricultural products and Smart Farming innovations to the World Food Forum 2025 in Rome, Italy, from October 10-13, 2025.
The participation aims to create trade opportunities and sustainable prosperity for Thai farmers while positioning Thai agricultural products on the global stage under the BCG Economy Model (Bio Economy, Circular Economy, Green Economy).
Business Matching for Thai Farmers
Panithan Meechaiyo, Director of AMO, said the forum represents a crucial step in elevating Thai tropical agricultural products to international markets. The organization is committed to supporting Thai farmers and agricultural institutions by introducing knowledge, technology, and innovation to enhance production capabilities and competitiveness while ensuring sustainability in Thailand’s agricultural sector.
Panithan Meechaiyo, Director of AMO
“We aim to make Thai agricultural products internationally recognized and push them from regional markets to global markets in a stable and sustainable manner,” Panithan said.
The event will feature business matching sessions, allowing foreign buyers and entrepreneurs to negotiate directly with Thai farmers and producers.
Premium Thai Fruits on Display
Thailand will showcase high-quality agricultural products at the forum, including popular fruits such as Nam Dok Mai mango, fragrant coconut, dried pineapple, dried guava, dragon fruit, roselle, and jackfruit—all known for their exceptional taste and expected to attract strong interest from international consumers.
Strategic Opportunity for Thai Agriculture
This international participation not only generates income for farmers but also elevates Thai agricultural standards to meet the expectations of global investors and consumers. The forum provides a vital opportunity to connect Thai producers with world markets, fostering both business-to-business (B2B) partnerships and direct business-to-consumer (B2C) channels.
“This will enhance the competitiveness of Thai farmers and firmly establish ‘Thai agricultural products’ as a top choice on the global trade stage,” Panithan added.
About World Food Forum 2025
The World Food Forum 2025, organized by the Food and Agriculture Organization of the United Nations (FAO), will take place at Park of Porta Capena in Rome from October 10-13, 2025. The forum serves as a platform for stakeholders to innovate and take action toward transforming food and agricultural systems sustainably.
The event aligns with AMO’s mission to build a stable and sustainable economy under the BCG Economy Model, which encompasses:
Bio Economy: Using innovation to add value to products
Green Economy: Utilizing agricultural resources in a balanced and sustainable manner
AMO positions itself not merely as a marketplace provider but as a strategic partner supporting Thai farmers in developing standards, generating income, and opening new markets both domestically and internationally.
