In today’s society, various health and beauty issues stem from aging and cellular degeneration, which is why NihonChojyu Clinic was established. It operates under the concept of “restoring health from cells” using the latest medical technologies for treatment. Recently, Dr. Egoshi is set to fly to Thailand to promote new innovations featuring advanced technology for health and beauty-conscious Thais.

Dr. Masatoshi Egoshi (Representative Director: Hiroki Koma), the 32-year-old founder of “NihonChojyu Clinic,” graduated from the Faculty of Medicine at Saga University. After gaining experience in hospitals and beauty clinics, he opened Fire Clinic in 2020 and launched “NihonChojyu Clinic” in 2024. Currently overseeing all 13 clinics, he revealed that “NihonChojyu Clinic” focuses on treating clients with NMN nutrients and advanced exosome technology products designed for Japanese beauty and health.

It is evident that many health and beauty problems in modern society arise from aging and cellular deterioration. Our clinic adheres to the principle of “restoring health from cells” and uses the latest medical technologies to address obesity. We have studied and practiced various aspects such as aesthetic medicine, genetics, nutrition, and psychiatry related to weight loss, including the development of an integrated weight loss approach that combines knowledge from both Western and Eastern medicine, acting as experts in cellular restoration under the concept of “cellular recovery.”

Dr. Egoshi spoke about choosing to promote NihonChojyu Clinic in Thailand, saying, “The expansion of our clinic into Thailand reflects our strong commitment to export Japanese medical beauty technology to the world. We researched various Asian countries and selected Thailand due to its high demand for beauty and health, strong partnerships for publicity, and a trust in Japan. We have traveled to Thailand several times and love the country for its welcoming people, delicious cuisine, and economic development, which offers numerous advantages. Importantly, the Thai people are aware of the significance of beauty and health. We have TNJC as a partner for media publicity and local management to establish a solid infrastructure, and we are confident in our choice of Thailand as the first country for our global business expansion.”

“Moreover, Thailand is a country with a high awareness of beauty and health. Therefore, we are determined to present the latest medical beauty technologies and the knowledge we possess to help enhance ‘beauty’ and ‘health’ for everyone. Our treatment approach emphasizes the health of cells, based on the belief that strong cells are the foundation of beauty. We aim to offer medical aesthetics that promote ‘beauty’ and ‘health’ for everyone in Thailand. Our mission is to provide Japanese-standard medical beauty to the people of Thailand and to help each individual enhance their true beauty. We will continue to provide the best services while respecting Thai culture and values.

Dr. Egoshi also emphasized the planning of medical tours in Japan, stating, “We have extensive experience addressing health and beauty issues for patients in Japan. We believe there are many patients around the world still facing these problems, and we want to expand our clinic services globally. Currently, there are approximately 1,400 beauty clinics in Japan, but not all provide close treatment to every patient. Choosing the right clinic among this vast number can be challenging for those coming from abroad, and many feel regret after treatment. If patients come for treatment in Japan, we want to offer genuine Japanese services that leave them satisfied and free from regret.

“For the appeal of medical tours for international patients, to avoid issues related to unfamiliar travel, insufficient information on dining and tourist attractions, and the inability to speak Japanese, we organize tours that facilitate patients’ travel from the airport to the clinic easily. We also provide travel support afterward and have interpreters available to eliminate all language barriers, allowing patients to focus on their treatment while creating smiles and enjoyable experiences during their journey to Japan.”

Regarding the importance of cellular health in medical beauty, Dr. Egoshi said, “Our treatment approach focuses on the health of cells, based on the belief that strong cells are the foundation of beauty. We offer medical aesthetics that promote ‘beauty’ and ‘health’ for everyone in Thailand. Our mission is to provide Japanese-standard medical beauty to the people of Thailand and aid each individual in enhancing their true beauty. We will continue to deliver the best services while respecting Thai culture and values.”

“The distinguishing feature and unique selling point that sets ‘NihonChojyu Clinic’ apart from others is our concept of ‘cellular restoration.’ The injection of substances like hyaluronic acid for plumping the skin is seen as ‘cosmetic surgery,’ while addressing cellular health targets the ‘root cause’ of aging, such as wrinkles, sagging, and dark circles. Just like a flower needs stable soil to bloom, the skin and body require a robust foundation. The emphasis is on restoring cells and strengthening the body because no matter how excellent the treatment is, if the cells are not strong, the true results cannot be realized, thus ensuring good health until the very end.”

Regarding the excellence of Japanese medicine, Dr. Egoshi added, “Japanese aesthetic medicine is internationally recognized, characterized by the following features that make it appealing:

1. **Focus on Safety**: Medical practice in Japan prioritizes “safety” above all. The quality control of medical devices and drugs is among the highest globally. All products are sourced from Japan, ensuring thorough consultation and examination before recommending the most suitable treatment for each individual. Careful monitoring is also in place to minimize side effects and risks.
2. **Emphasis on Natural Beauty**: Japanese aesthetic medicine values “natural results” rather than drastic changes. The goal is to bring out each individual’s true beauty, focusing on natural and healthy aesthetics. This reflects the delicate culture of Japan.
3. **Utilization of Advanced Technology**: Japan is innovative in the field of aesthetic medicine, offering modern treatments such as cellular therapy (e.g., exosome treatment and stem cell therapy) and anti-aging treatments (e.g., NMN supplementation and various anti-aging therapies), all designed to be minimally invasive and with lower discomfort levels.
4. **High Ethical Standards and Reliability**: Practitioners in Japan adhere to high ethical standards in treatment, prioritizing the trust of each patient. For example, they explain not only the benefits of treatment but also the associated risks in detail and carry out procedures with the patient’s consent.
5. **Personalized Service and Attention to Detail**: Japan shows great care for clients, especially in aesthetic medicine, by offering personalized plans tailored to the patient’s skin type, physical condition, and lifestyle. Follow-up monitoring after procedures is thorough, supporting long-term beauty.
6. **Cultural Influences on Beauty**: In Japan, “balance” and “harmony” are fundamental principles of beauty. Thus, aesthetic treatments in Japan consider overall balance while maintaining a naturally youthful and beautiful appearance. This special nature of Japanese aesthetic medicine is supported by people worldwide who seek “trustworthiness,” “quality,” and “peace of mind.” We aim to present the excellence of Japanese aesthetic medicine to everyone in Thailand.
7. **What We Want to Communicate to the People in Thailand**: Our clinic has come to share “beauty” and “health” with the Thai people through Japan’s advanced medical technology. In Japan, cell health restoration treatments have gained significant attention. We provide services that support rejuvenation at the cellular level, such as NMN supplementation and exosome treatments.

“One important thing is that we will support and stay close to everyone in Thailand to enhance the existing beauty and health while considering natural beauty and sustainable health. We will continue to provide services that respect Thai culture and values while striving to be a clinic that everyone can trust. Let’s work together to create health and beauty from the cells. Thank you very much, and we hope to see everyone at our clinic,” Dr. Egoshi concluded.

For more information, please visit our website at https://nihonchojyu.org/ or contact Hiroki Koma located at Gold Building, 8th floor, 3-9-5 Shinjuku, Tokyo, Japan, 〒160-0022.”

Anchored by key properties in Hong Kong, China, and Malaysia, Shama showcases its strength in prime locations, with ambitions to become a world-class serviced apartment brand.

ONYX Hospitality Group, a leading management company for hotels, resorts, serviced apartments, and luxury residences in Southeast Asia, is expanding its Shama serviced apartment brand internationally following positive feedback from both business and professional travellers. New openings have included Shama Hub Qiantang in Hangzhou, China, Shama Hub Metro South in Hong Kong, and Shama Suasana, located in Johor Bahru, Malaysia, with imminent future development plans in Malaysia, Laos and Thailand.  

The increasing number of international business and work-related travellers seeking long-term accommodation in residential areas within commercial districts has made serviced apartments a preferred choice for this group. As a result, Shama has experienced remarkable growth over the past five years for ONYX Hospitality Group. 

With a portfolio of over 2,500 units across 20 properties, Shama is a leading name in serviced apartments and ranks as the No.1 international-level apartment provider in Hong Kong. Thanks to its prime locations and hotel-standard services, Shama is an ideal choice for Thai and international travellers.

Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, stated that “Shama” is a serviced apartment brand that originated in Hong Kong. ONYX Hospitality Group acquired the business in 2010 and has since steadily expanded it in Thailand and internationally. Overseas, Shama now operates in seven locations in Hong Kong, five in China, and two in Malaysia, offering a superior experience to travellers from around the globe.

Looking ahead, the plan is to expand the business robustly both in Thailand and across Southeast Asia, with the goal of establishing Shama as a leading serviced apartment brand. The focus will be on offering services that make guests feel as though Shama is their home away from home, while delivering an exceptional experience with international-standard service under a trusted brand.

The success of the “Shama” brand stems from its unique offering, which sets it apart from other serviced apartments. Shama provides thoughtfully designed rooms tailored to suit the living needs of all types of residents, from solo business travellers to extended families seeking a second home for everyone. In addition, Shama offers facilities that cater to daily life requirements, along with 24/7 hotel-level care services for residents.

Moreover, the Shama brand sets itself apart by consistently being located in prime residential areas at the heart of the city, surrounded by amenities and providing convenient transport links. This enhances both short-term and long-term staying experiences, promoting well-being and seamlessly integrating lifestyle, work, travel, and relaxation. Shama fosters a simplified life in a new environment, making guests feel as if it’s a second home that brings happiness and warmth with every stay.

To cater to the needs of travellers with varying lifestyles, the “Shama” brand offers services in three formats: “Shama Luxe,” “Shama,” and “Shama Hub.” Each format differs in room size, location, design, and decoration, ensuring that the diverse requirements of customers are met, ranging from upper-upscale to upper-midscale options. 

In the near future, ONYX Hospitality Group plans to launch Shama Luxe in Malaysia, Shama in Laos, and Shama Hub in Thailand.

This year, ONYX Hospitality Group has announced the launch of three new Shama properties overseas. Two of these are under the Shama Hub brand: Shama Hub Qiantang in Hangzhou, China, and Shama Hub Metro South in Hong Kong. The third property, Shama Suasana, is located in Johor Bahru, Malaysia. All of these are situated in prime locations.

Shama Hub Qiantang Hangzhou, China, is a newly opened property in the heart of Hangzhou, one of the country’s major economic hubs. The property is situated along the picturesque Qiantang River, just a 40-minute drive from the city’s international airport. Easily connected to Hangzhou’s major transportation hubs, the property offers convenient access to explore the city’s breathtaking scenery, with the majestic Tianmu Mountains as its backdrop. Situated in Dajiangdong, it is just a few minutes’ walk from Dongsha Lake and the Grand Convention and Exhibition Centre. Close to shops, department stores, and restaurants, Shama Hub Qiantang Hangzhou is an excellent choice for both business and leisure travellers.

Shama Hub Metro South, Hong Kong, is a 26-storey building featuring 139 serviced apartments, offering a selection of seven room types, from studios to two-bedroom apartments, all thoughtfully designed to ensure a smooth and comfortable stay. The property also provides a full range of top-tier essential facilities. Strategically located in the newly developed southern part of Hong Kong Island, an ideal hub for those seeking a long-term stay near the city centre, the property is surrounded by nature and offers convenient transport links and easy access to attractions such as Ocean Park and other highlights on Hong Kong Island. Guests can also enjoy the vibrant Aberdeen area and discover new and creative experiences just a few minutes away.

Shama Suasana Johor Bahru welcomes visitors to the heart of Johor Bahru with a perfect blend of homely comforts and modern luxury. It features 87 elegantly appointed residences, ranging from one-bedroom suites to executive three-bedroom suites. Strategically located in the bustling city centre, Shama Suasana Johor Bahru provides easy access to the city’s major attractions, dining, and shopping districts. Visitors can conveniently travel via the Rapid Transit System, just five minutes away. This perfectly embodies the “Freedom to Explore” philosophy, which is at the core of the Shama brand experience for its residents.

In addition to its prime locations, the Shama brand offers the “Shama Social Club,” a lifestyle programme designed to foster connections and relationships among guests, as well as familiarity and integration with the surrounding community. This initiative blends the diverse lifestyles of guests at each Shama location, offering carefully selected activities and attentive staff support to cultivate a sense of belonging within the community, which is a core concept of the Shama brand.

ONYX Hospitality Group, a leading management company for hotels, resorts, serviced apartments, and luxury residences in Southeast Asia, is dedicated to continuous advancement and development. This commitment aligns with its vision of becoming “The Best Medium-sized Hospitality Management Company in Southeast Asia.” By accumulating experience and building a strong reputation, ONYX Hospitality Group aims to become a leader in the hospitality industry within the region. The company seeks to deliver exceptional performance, recognised across multiple countries in the Asia Pacific. Its portfolio of brands, including Amari, OZO, Shama, and Oriental Residence, effectively caters to all target market segments, meeting the varying needs of both business and leisure travellers. It offers an unparalleled experience through internationally recognised service standards, seamlessly blending exceptional Asian hospitality with world-class business precision.