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CP Foods reaffirms commitment on good animal welfare practices and prudent use of antimicrobials with BBFAW ranking

The Business Benchmark of Farm Animal Welfare (BBFAW) has maintained Charoen Pokphand Foods PLC (CP Foods) in Tier 3 for the 2nd year in a row. The BBFAW also highlight the company’s overarching policy, strong commitments towards animal welfare and involvement in industry initiatives.

BBFAW Report is an annual ranking of corporate report on animal welfare practices, policies, and management, assessing of 150 leading food producers and distributors across the world. Key criteria assessment included 1. Management Commitment and Policy 2. Governance and Management 3. Innovation and Leadership and 4. Performance Reporting and Impact.

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Dr. Payungsak Somyanontanakul (D.V.M.), vice president and head of Animal Welfare Committee of CP Foods said that the company has been ranked at Tier 3 for 2 consecutive years, where animal welfare’s policy with the score is above the sector’s average in many aspects. The success is thanks to the company’s overarching policy, covering important issues such as prudent use of antimicrobials in livestock and aquaculture businesses, and “Five-freedom”-based farming practice.

To ensure a good quality of life for the animal, CP Foods has made a full commitment against genetic engineering or cloning as well as having commitment on environmental enrichment. Also, Smart farms and automation have been used to improve the animal wellbeing and biosecurity measures.

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The company is being praised for its contribution to industry initiatives such as taking a role as a member of the 3Ts-Alliance (Teeth, Tails and Testicles), organized by the World Animal Protection. The objective of the initiative is to reduce pain in swine in the global swine industry through gathering knowledge and experience from relevant experts around the world.

CP Foods is also progressing toward the group gestation pen. According to the latest data, around 43% and 15% of sow farms in Thailand and overseas respectively have already switched to group gestation pen respectively. The company commits 100% of the gestation sow farms are transitioning towards the group gestation pen with internationally recognized animal welfare practices by 2025 for Thailand operation and by 2028 for international operations.

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Due to higher demand for high animal welfare products, the company targets to increase the production of cage-free eggs to 20 million this year, an increase of 4 million from the previous year.

Moreover, CP Foods is determined to produce safe and quality foods that adhere to sustainability principles through the responsible and prudent use of antibiotics in both its farms and those under the Contract Farming Scheme. Accordingly, the farming practices must be 1. Free from human-only antibiotics, 2. Free from shared-class antibiotics which are important in human medicine with the purpose of growth promotion, and 3. Free from hormones with the purpose of growth promotion.

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CP Foods is committed to raising animal welfare practice in line with international standards, “Kitchen of the World” vision and CPF 2030 Sustainability in Action. Subsequently, the company emphasizes the farming process with animal welfare principles and applies farming technology to produce and deliver safe food to consumers around the world.

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Siam Piwat records remarkable sales growth exceeding targets in all shopping centers, with luxury brands doubling in number, reinforcing its leadership in Thailand’s high spenders market

  • Total revenues in Q4/2021 exceeded the target by 15% despite absence of foreign tourists.
  • Luxury brands reported meteoric sales at Siam Paragon, ICONSIAM and Siam Premium Outlets Bangkok, with top-tier luxury brands requesting to double store spaces, to be opened in early 2023. 
  • ICONSIAM sales hit record high in Q4/2021, the best quarter throughout its three years of opening. 
  • ONESIAM SuperApp pushed sales from member customers over the target, with the 2021 sales growth rocketing by over 45%.

Siam Piwat Group,  a leading real estate and retail developer, the owner and operator of Siam Paragon, Siam Center, and Siam Discovery, and one of the joint owners of ICONSIAM and Siam Premium Outlets Bangkok, as The  Visionary Icon, announced its success in driving solid sales growth in the fourth quarter of 2021, which exceeded the target by more than 15%, particularly the sales of luxury brands, which skyrocketed during the past two years after several brand name shops expanded store spaces and joined Siam Piwat in introducing new experiences through first-of-their-kind pop-up stores in Thailand to continuously offer limited edition items and special collections, delivering unprecedented and extraordinary experiences to customers. This achievement reinforces Siam Piwat’s dominance in Thailand’s high spender market and its commitment to further bolster its sales across all digital platforms in 2022 in collaboration with its partners, retailers, and suppliers to co-create sustainable success with the company.

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Mrs. Saruntorn Asaves, Head of Shopping Center Business Division, Siam Piwat Company Limited, said, “Siam Piwat posted an outstanding performance and generated revenues that exceeded its target by 15% in 2021, mainly driven by well-adjusted marketing and sales strategies for every platform throughout the entire year. We focused more on high-spending customers by offering services via Social and E-commerce, Call & Shop, Siam Paragon Luxury Chat & Shop and Ultimate Chat & Shop, as part of Siam Piwat’s initiatives to help all retailers and partners to sell their products, enabling them to successfully expand their customer base to other provinces. We also collaborated with a variety of applications to expand our omni-channel distribution platform. More importantly, the launch of ONESIAM SuperApp in late 2021 helped drive sales from our members up by over 45% compared to 2020, reflecting the success of our new strategies of driving business with creativity and innovation and creating an ecosystem that positions our four shopping centers as VIZ-Coin driven earn-and-burn destinations and hubs of special privileges, connecting over 1,000 stores and 100 leading business partners across 13 industries to continuously boost sales in 2022. 

Despite challenges brought on by the COVID-19 pandemic, luxury brands received an overwhelmingly positive response from Thai customers with high spending power, especially the new generation of name brand admirers. The success has further reinforced the position of Siam Paragon and ICONSIAM as the Destinations of Luxury Brand that offer a complete range of world-class fashion and accessories, luxury watches and jewelry, with several brand name shops keeping larger stock of latest items than their outlets in Hong Kong and Singapore. Amid the COVID-19 crisis in the past two years, these shops made solid sales growth at a rate that ranked among top of the world, mainly because several luxury brands expanded shop spaces at Siam Paragon and well-known brands opened pop-up stores at ICONSIAM to offer limited collection products, which enjoyed astonishing popularity among Thai customers. This resulted in an increase in bookings for pop-up stores for every month; the slots are at present fully booked until 2023. We also joined forces with commercial banks and business partners in our ecosystem, including airlines, hospitals and insurance company, to deliver privileges that cannot be purchased to top-spending customers and deliver experiences that exceed their expectations. Another factor behind the above-target sales in the last quarter of 2021 was the addition of new tenants to ONESIAM – Siam Paragon, Siam Center and Siam Discovery, who further reinvigorated ONESIAM and attracted more customers in the last quarter of the year.” 

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Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd. said, “Throughout its 3 years in business, ICONSIAM has been extraordinarily successful overcoming the challenges stemming from the COVID-19 pandemic. Even though we have been in the grip of the pandemic for two consecutive years, we have successfully built a robust customer base of Thai shoppers, as reflected in the increase in the number of customers in 2021 compared to 2020, and the sales growth of 43% in the fourth quarter, the highest during the past three years since its opening. It is to be noted that the sales increased in all categories of products and services thanks to strong demand from our member customers, who accounted for 40% of the total sales. This indicates that, despite the absence of international tourists, ICONSIAM has successfully built a robust base of Thai regular customers, including those with high purchasing power living in western Bangkok and its vicinity. This achievement has proven that ICONSIAM’s vision to help jumpstart exponential economic growth in western Bangkok has been fully realized – amid the COVID-19 crisis.  

In 2022, ICONSIAM customers who are VIZ Card members will be able to use VIZ Coins via ONESIAM SuperApp, which should stimulate and increase spending by 15-20%. Another factor that will drive more traffic to ICONSIAM is TRUE ICON HALL, the world-class MICE and entertainment venue, which has already been booked for events for the whole 2022. In addition, the now-operating BTS Gold Line will enable customers from Bangkok and areas in the vicinity to travel to ICONSIAM more conveniently. ICONSIAM’s growth is also projected to receive a major boost if Thailand reopens and welcomes more tourists later this year.

Siam Premium Outlets Bangkok also recorded outstanding performance and above-target sales and received favorable response from Thai customers all over the country, mainly because various luxury brands have chosen Siam Premium Outlets as the location for their first and only shop in Thailand. Due to a constant stream of visitors and a high spending rate per person, coupled with the fact that several luxury brands have expressed their interest to open more shops, Siam Piwat is looking into the possibility of phase 2 expansion.

The remarkable performance of all of Siam Piwat’s shopping centers in late 2021 demonstrates the strength of its powerful customer base in the high-spending market amid the COVID-19 crisis and speaks to the success of its marketing strategies and the launch of ONESIAM SuperApp in late 2021, which acted as a key catalyst that drove spending and penetration into the generation Y and Z customer base. In 2022, Siam Piwat aims to grow sales from member customers by 30% as well as move forward at full speed with its plans to expand its premium world-class ecosystem towards more businesses in collaboration with over 100 leading companies across 13 industries through the ONESIAM SuperApp, which will not only help expand the customer base and deliver services to more high-spending customers, but, as users can avail themselves of a diverse range of rewards through VIZ Coins, will also fulfill the lifestyle needs of affluent customers in all dimensions. In conclusion, all of these reflects Siam Piwat’s vision as the Visionary Icon and its potentiality with strengthened capabilities of teamwork, which leads to the new business creation and consistently overcome every crisis.  

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Russia’s Onslaught Continues Amid Optimism Over Talks

A volunteer of the Ukrainian Territorial Defense Forces assists a woman to cross the street in Kharkiv, Ukraine, Wednesday, March 16, 2022. Photo: Andrew Marienko / AP
A volunteer of the Ukrainian Territorial Defense Forces assists a woman to cross the street in Kharkiv, Ukraine, Wednesday, March 16, 2022. Photo: Andrew Marienko / AP

KYIV, Ukraine (AP) — Russian forces destroyed a theater in Mariupol where hundreds of people were sheltering Wednesday and rained fire on other cities, Ukrainian authorities said, even as the two sides projected optimism over efforts to negotiate an end to the fighting.

The airstrike ripped apart the center of the once-elegant building, where hundreds of civilians had been living since their homes had been destroyed in the fighting, Ukraine’s foreign ministry said in a statement.

Many people were buried in the rubble, the statement said, though there was no immediate word on how many had been killed or injured. Satellite imagery from Monday showed the word “CHILDREN” written in Russian in large, white capital letters on the pavement in front of and behind the building, the Maxar space technology company said.

“My heart breaks from what Russia is doing to our people,” Ukrainian President Volodymyr Zelenskyy said in his nightly address, calling for more sanctions on Russia after the bombing.

The Russian defense ministry denied bombing the theater or anywhere else in Mariupol on Wednesday.

In Kyiv, residents huddled in homes and shelters during a citywide curfew that was set to run until Thursday morning, as Russian troops shelled areas in and around the city, including a residential neighborhood 2.5 kilometers (1.5 miles) from the presidential palace. A 12-story apartment building in central Kyiv erupted in flames after being hit by shrapnel.

And 10 people were killed while standing in line for bread in the northern city of Chernihiv, the Ukrainian General Prosecutor’s Office said.

Earlier Wednesday, Zelenskyy went before the U.S. Congress via video and, invoking Pearl Harbor and 9/11, pleaded with America for more weapons and tougher sanctions against Russia, saying: “We need you right now.”

U.S. President Joe Biden announced that the U.S. is sending an additional $800 million in military aid to Ukraine, including more anti-aircraft and anti-tank weapons and drones. He also called Vladimir Putin a “war criminal” in his sharpest condemnation of the Russian leader since the invasion began.

International pressure against the Kremlin mounted and its isolation deepened as the International Court of Justice, also known as the World Court, ordered Russia to stop attacking Ukraine, though there was little hope it would comply. Also, the 47-nation Council of Europe, the continent’s foremost human rights body, expelled Russia.

While Moscow’s ground advance on the Ukrainian capital appeared largely stalled, Putin said during a speech Wednesday that the operation was unfolding “successfully, in strict accordance with pre-approved plans.” He also decried Western sanctions, accusing the West of trying to “squeeze us, to put pressure on us, to turn us into a weak, dependent country.”

And he accused Russians who are sympathetic to the West or have adopted Western lifestyles of being a “so-called fifth column” and “national traitors.”

The anti-Western speech came as Russian law enforcement announced the first known criminal cases under a new that allows for prison terms of up to 15 years for posting what the Kremlin deems is false information about the war. Among those charged was Veronika Belotserkovskaya, a Russian-language cookbook author and popular blogger living abroad.

Meanwhile, Ukraine and Russia resumed talks via video on Wednesday, with Zelenskyy adviser Mikhailo Podolyak saying Ukraine was demanding a cease-fire, the withdrawal of Russian troops and legal security guarantees for Ukraine from several countries.

“This is possible only through direct dialogue” between Zelenskyy and Putin, he tweeted.

An official in Zelenskyy’s office told The Associated Press that the main subject under discussion was whether Russian troops would remain in the two separatist regions of eastern Ukraine after the war and where the borders would be.

Just before the war, Russia recognized the independence of two regions controlled by Russian-backed separatists since 2014 and extended the borders of those regions to areas Ukraine had continued to hold, including the strategically important port city of Mariupol, which has endured a brutal siege.

The official, speaking on condition of anonymity to discuss the sensitive talks, said Ukraine was insisting on the inclusion of one or more Western nuclear powers in the negotiations and on the signing of a legally binding document with security guarantees for Ukraine. In exchange, the official said, Ukraine was ready to discuss a neutral status.

Russia has demanded that NATO pledge never to admit Ukraine to the alliance or station forces there.

After Tuesday’s negotiations, Russian Foreign Minister Sergey Lavrov said a neutral military status for Ukraine was being “seriously discussed” by the two sides, while Zelenskyy said Russia’s demands for ending the war were becoming “more realistic.”

Hopes for diplomatic progress to end the war rose after Zelenskyy acknowledged Tuesday in the most explicit terms yet that Ukraine is unlikely to realize its goal of joining NATO. Putin has long depicted Ukraine’s NATO aspirations as a threat to Russia.

Lavrov welcomed Zelenskyy’s comment and said “the businesslike spirit” starting to surface in the talks “gives hope that we can agree on this issue.”

“A neutral status is being seriously discussed in connection with security guarantees,” Lavrov said on Russian TV. “There are concrete formulations that in my view are close to being agreed.”

Prospects for a diplomatic breakthrough were highly uncertain, however, given the gulf between Ukraine’s demand that the invading forces withdraw completely and Russia’s suspected aim of replacing Kyiv’s Westward-looking government with a pro-Moscow regime.

The fighting has led more than 3 million people to flee Ukraine, by the United Nations’ estimate. The overall death toll remains unknown, though Ukraine has said thousands of civilians have died.

Speaking to Congress, Zelenskyy said Russia “has turned the Ukrainian sky into a source of death.” But Biden has rejected Zelenskyy’s requests to send warplanes to Ukraine or establish a no-fly zone over the country because of the risk of triggering war between the U.S. and Russia.

Amid the vast humanitarian crisis caused by the war, the Red Cross has helped evacuate civilians from besieged areas and has delivered 200 tons of aid, including medical supplies, blankets, water and over 5,200 body bags to help “ensure the dead are treated in a dignified manner.”

Nowhere has suffered more than Mariupol, where local officials say missile strikes and shelling have killed more than 2,300 people. The southern seaport of 430,000 has been under attack for almost all of the three-week war in a siege that has left people struggling for food, water, heat and medicine.

Local authorities said Russian forces took hundreds of people hostage at a Mariupol hospital and were using them as human shields.

Using the flashlight on his cellphone to illuminate a hospital basement, Dr. Valeriy Drengar pulled back a blanket to show the body of an infant 22 days old. Other wrapped bodies also appeared to be children, given their size.

“These are the people we could not save,” Drengar said.

Nearly 30,000 people managed to escape the city Tuesday in thousands of vehicles by way of a humanitarian corridor, city officials said. Zelensky said 6,000 more left on Wednesday, including 2,000 children, but evacuations elsewhere were stopped because of Russian shelling.

Kyiv regional leader Oleksiy Kuleba said Russian forces had intensified fighting in the Kyiv suburbs and a highway leading west, and across the capital region, “kindergartens, museums, churches, residential blocks and engineering infrastructure are suffering from the endless firing.”

In other developments, the mayor of the city of Melitopol, who was seized by Russian forces five days ago, has been freed, said Zelenskyy chief of staff Andriy Yermak. No details were given about how he became free.

A senior U.S. defense official said the Russians were still making little tangible progress in much of the country, but have begun shelling the suburbs of Odesa, Ukraine’s third-largest city and a major naval and shipping hub. The official, who spoke on condition of anonymity to discuss U.S. military assessments, said Russia’s aims weren’t clear, but Western officials have long worried about a ground assault on the coastal city.

Ukraine also appeared to have successes, with satellite photos from Planet Labs PBC analyzed by the AP showing helicopters and vehicles ablaze at the Russian-held Kherson airport and air base after a suspected Ukrainian strike on Tuesday.

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Story: Andrea Rosa. Associated Press writers Yuras Karmanau, in Lviv, Ukraine, Lolita C. Baldor in Washington and other AP journalists around the world contributed to this report.

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Zelenskyy Pleads for Help in Impassioned Speech to Congress

Ukrainian President Volodymyr Zelenskyy speaks to the U.S. Congress by video to plead for support as his country is besieged by Russian forces, at the Capitol in Washington, Wednesday, March 16, 2022. Photo: J. Scott Applewhite, Pool
Ukrainian President Volodymyr Zelenskyy speaks to the U.S. Congress by video to plead for support as his country is besieged by Russian forces, at the Capitol in Washington, Wednesday, March 16, 2022. Photo: J. Scott Applewhite, Pool

WASHINGTON (AP) — Ukrainian President Volodymyr Zelenskyy summoned memories of Pearl Harbor and the Sept. 11 terror attacks Wednesday in an impassioned live-video plea to Congress to send more help for Ukraine’s fight against Russia. Lawmakers stood and cheered, and President Joe Biden later announced the U.S. is sending more anti-aircraft, anti-armor weapons and drones.

Biden also declared that Russian President Vladimir Putin is a war criminal — his strongest condemnation yet — the day after the Senate unanimously asked for international investigations of Putin for war crimes in Ukraine.

In a moment of high drama at the Capitol, Zelenskyy livestreamed his speech to a rapt audience of lawmakers on a giant screen, acknowledging from the start that the no-fly zone he has repeatedly sought to “close the sky” to airstrikes on his country may not happen. Biden has resisted that, as well as approval for the U.S. or NATO to send MiG fighter jets from Poland as risking wider war with nuclear-armed Putin.

Instead, Zelenskyy pleaded for other military aid and more drastic economic sanctions to stop the Russian assault with the fate of his country at stake.

Wearing his now-trademark army green T-shirt, Zelinskyy began his remarks to “Americans, friends” by invoking the destruction the U.S. suffered in 1941 when Japan bombed the naval base at Pearl Harbor in Hawaii, and the 2001 attacks on the World Trade Center and the Pentagon by militants who commandeered passenger airplanes to crash into the symbols of Western democracy and economy.

“Remember Pearl Harbor? … Remember September 11?” Zelenskyy asked. “Our country experiences the same every day right now.”

To end the invasion, Zelenskyy told the American lawmakers: ““I call on you to do more.”

Nearing the three-week mark in an ever-escalating war, Zelenskyy has used the global stage to implore allied leaders to help stop the Russian invasion of his country. The young actor-turned-president has emerged as a heroic figure at the center of what many view as the biggest security threat to Europe since World War II. Almost 3 million refugees have fled Ukraine as the violence has spread, the fastest exodus in modern times.

Biden, who said he listened to Zelenskyy’s speech at the White House, did not directly respond to the the criticism that the U.S. should be doing more for the Ukrainians. But he said, “We are united in our abhorrence of Putin’s depraved onslaught, and we’re going to continue to have their backs as they fight for their freedom, their democracy, their very survival.”

Later, leaving an unrelated event, he declared of Putin: “He’s a war criminal.” — the sharpest condemnation yet of Putin and Russian actions by a U.S. official since the invasion of Ukraine.

Biden noted that Russia has bombed hospitals and held doctors hostage.

At the White Hose, Biden described new help he had already been prepared to announce. He said the U.S. will be sending an additional $800 million in military assistance, making a total of $2 billion in such aid since he took office more than a year ago. About $1 billion in aid has been sent in the past week. Biden said the new assistance includes 800 Stinger anti-aircraft systems, 100 grenade launchers, 20 million rounds of small arms ammunition and grenade launchers and mortar rounds and an unspecified number of drones.

“We’re going to give Ukraine the arms to fight and defend themselves through all the difficult days ahead,” Biden said.

Zelenskyy, speaking from the capital of Kyiv, showed the packed auditorium of lawmakers a graphic video of the destruction and devastation his country has suffered in the war, along with heartbreaking scenes of civilian casualties.

“We need you right now,” he said.

Lawmakers gave him a standing ovation, before and after his short remarks, which Zelenskyy began in Ukrainian through an interpreter but then switched to English in a heartfelt appeal to help end the bloodshed.

“I see no sense in life if it cannot stop the deaths,” he said.

Among the new military hardware that Biden approved are 100 Switchblade 300 missile system drones that Zelenskyy had been seeking, according to a U.S. official familiar with the decision. The official was not authorized to comment publicly by name about the sensitive matter and spoke on the condition of anonymity.

Lawmakers, with rare unity, appeared moved by the speech. Sen. Angus King, the Maine independent. said there was a “collective holding of the breath” in the room during Zelenskyy’s address. Republican Sen. Lisa Murkowski of Alaska said, “If you did not look at that video and feel there is an obligation for not only the United States but the free countries of the world to come together in support of Ukraine, you had your eyes closed.” Senate Majority Whip Dick Durbin called the address heartbreaking and said, “I’m on board with a blank check on sanctions, just whatever we can do to stop this Russian advance.”

Outside the Capitol demonstrators held a large sign lawmakers saw as they walked back to their offices. “No Fly Zone=World War 3.”

The Ukrainian president is no stranger to Congress, having played a central role in Donald Trump’s first impeachment. As president, Trump was accused of withholding security aid to Ukraine as he pressured Zelenskyy to dig up dirt on political rival Biden. Zelenskyy spoke Wednesday to many of the same Republican lawmakers who declined to impeach or convict Trump, but are among the bipartisan groundswell in Congress now clamoring for military aid to Ukraine.

He thanked the American people for the outpouring of support, even as he urged Biden to do more.

“You are the leader of the nation. I wish you to be the leader of the world,” he said “Being the leader of the world means being the leader of peace.”

This was Zelenskyy’s latest visit as he uses the West’s great legislative bodies in his appeals for help. He invoked Shakespeare’s Hamlet last week at the British House of Commons, asking whether Ukraine is “to be or not to be” and telling Congress that people in his country want the same as Americans: “Democracy, independence, freedom.”

He often pushes for more help to save his young democracy than world leaders have so far pledged to provide.

Biden has insisted there will be no U.S. troops on the ground in Ukraine.

“Direct conflict between NATO and Russia is World War III,” he has said.

Zelenskyy appeared to acknowledge the political reality beyond certain limits.

“Is this too much to ask, to create a no fly zone over Ukraine?” he asked, answering his own question. “If this is too much to ask, we offer an alternative,” he said, calling for weapons systems that would help fight Russian aircraft.

Congress has already approved $13.6 billion in military and humanitarian aid for Ukraine, and the newly announced security aid will come from that allotment, which is part of a broader bill that Biden signed into law Tuesday.

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Story: Lisa Mascaro and Aamer Madhani. Associated Press writers Zeke Miller, Mary Clare Jalonick,Ellen Knickmeyer, Farnoush Amiri, Kevin Freking, Alan Fram, Nomaan Merchant and Chris Megerian and Raf Casert in Brussels, Jill Lawless in London, Aritz Parra in Madrid and videojournalist Rick Gentilo contributed to this report.

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Siam Piwat Records Remarkable Sales Growth Exceeding Targets in All Shopping Centers

  • Total revenues in Q4/2021 exceeded the target by 15% despite absence of foreign tourists.
  • Luxury brands reported meteoric sales at Siam Paragon, ICONSIAM and Siam Premium Outlets Bangkok, with top-tier luxury brands requesting to double store spaces, to be opened in early 2023.
  • ICONSIAM sales hit record high in Q4/2021, the best quarter throughout its three years of opening.
  • ONESIAM SuperApp pushed sales from member customers over the target, with the 2021 sales growth rocketing by over 45%.

Siam Piwat Group, a leading real estate and retail developer, the owner and operator of Siam Paragon, Siam Center, and Siam Discovery, and one of the joint owners of ICONSIAM and Siam Premium Outlets Bangkok, as The Visionary Icon, announced its success in driving solid sales growth in the fourth quarter of 2021, which exceeded the target by more than 15%, particularly the sales of luxury brands, which skyrocketed during the past two years after several brand name shops expanded store spaces and joined Siam Piwat in introducing new experiences through first-of-their-kind pop-up stores in Thailand to continuously offer limited edition items and special collections, delivering unprecedented and extraordinary experiences to customers.

This achievement reinforces Siam Piwat’s dominance in Thailand’s high spender market and its commitment to further bolster its sales across all digital platforms in 2022 in collaboration with its partners, retailers, and suppliers to co-create sustainable success with the company.

Mrs. Saruntorn Asaves, Head of Shopping Center Business Division, Siam Piwat Company Limited.
Mrs. Saruntorn Asaves, Head of Shopping Center Business Division, Siam Piwat Company Limited.

Mrs. Saruntorn Asaves, Head of Shopping Center Business Division, Siam Piwat Company Limited, said, “Siam Piwat posted an outstanding performance and generated revenues that exceeded its target by 15% in 2021, mainly driven by well-adjusted marketing and sales strategies for every platform throughout the entire year.

We focused more on high-spending customers by offering services via Social and E-commerce, Call & Shop, Siam Paragon Luxury Chat & Shop and Ultimate Chat & Shop, as part of Siam Piwat’s initiatives to help all retailers and partners to sell their products, enabling them to successfully expand their customer base to other provinces.

We also collaborated with a variety of applications to expand our omni-channel distribution platform. More importantly, the launch of ONESIAM SuperApp in late 2021 helped drive sales from our members up by over 45% compared to 2020, reflecting the success of our new strategies of driving business with creativity and innovation and creating an ecosystem that positions our four shopping centers as VIZ-Coin driven earn-and-burn destinations and hubs of special privileges, connecting over 1,000 stores and 100 leading business partners across 13 industries to continuously boost sales in 2022.

Despite challenges brought on by the COVID-19 pandemic, luxury brands received an overwhelmingly positive response from Thai customers with high spending power, especially the new generation of name brand admirers. The success has further reinforced the position of Siam Paragon and ICONSIAM as the Destinations of Luxury Brand that offer a complete range of world-class fashion and accessories, luxury watches and jewelry, with several brand name shops keeping larger stock of latest items than their outlets in Hong Kong and Singapore.

Amid the COVID-19 crisis in the past two years, these shops made solid sales growth at a rate that ranked among top of the world, mainly because several luxury brands expanded shop spaces at Siam Paragon and well-known brands opened pop-up stores at ICONSIAM to offer limited collection products, which enjoyed astonishing popularity among Thai customers.

This resulted in an increase in bookings for pop-up stores for every month; the slots are at present fully booked until 2023. We also joined forces with commercial banks and business partners in our ecosystem, including airlines, hospitals and insurance company, to deliver privileges that cannot be purchased to top-spending customers and deliver experiences that exceed their expectations.

Another factor behind the above-target sales in the last quarter of 2021 was the addition of new tenants to ONESIAM – Siam Paragon, Siam Center and Siam Discovery, who further reinvigorated ONESIAM and attracted more customers in the last quarter of the year.”

Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd.
Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd.

Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd. said, “Throughout its 3 years in business, ICONSIAM has been extraordinarily successful overcoming the challenges stemming from the COVID-19 pandemic.

Even though we have been in the grip of the pandemic for two consecutive years, we have successfully built a robust customer base of Thai shoppers, as reflected in the increase in the number of customers in 2021 compared to 2020, and the sales growth of 43% in the fourth quarter, the highest during the past three years since its opening.

It is to be noted that the sales increased in all categories of products and services thanks to strong demand from our member customers, who accounted for 40% of the total sales.

This indicates that, despite the absence of international tourists, ICONSIAM has successfully built a robust base of Thai regular customers, including those with high purchasing power living in western Bangkok and its vicinity. This achievement has proven that ICONSIAM’s vision to help jumpstart exponential economic growth in western Bangkok has been fully realized – amid the COVID-19 crisis.

In 2022, ICONSIAM customers who are VIZ Card members will be able to use VIZ Coins via ONESIAM SuperApp, which should stimulate and increase spending by 15-20%. Another factor that will drive more traffic to ICONSIAM is TRUE ICON HALL, the world-class MICE and entertainment venue, which has already been booked for events for the whole 2022.

In addition, the now-operating BTS Gold Line will enable customers from Bangkok and areas in the vicinity to travel to ICONSIAM more conveniently. ICONSIAM’s growth is also projected to receive a major boost if Thailand reopens and welcomes more tourists later this year.

Siam Premium Outlets Bangkok also recorded outstanding performance and above-target sales and received favorable response from Thai customers all over the country, mainly because various luxury brands have chosen Siam Premium Outlets as the location for their first and only shop in Thailand.

Due to a constant stream of visitors and a high spending rate per person, coupled with the fact that several luxury brands have expressed their interest to open more shops, Siam Piwat is looking into the possibility of phase 2 expansion.

The remarkable performance of all of Siam Piwat’s shopping centers in late 2021 demonstrates the strength of its powerful customer base in the high-spending market amid the COVID-19 crisis and speaks to the success of its marketing strategies and the launch of ONESIAM SuperApp in late 2021, which acted as a key catalyst that drove spending and penetration into the generation Y and Z customer base.

In 2022, Siam Piwat aims to grow sales from member customers by 30% as well as move forward at full speed with its plans to expand its premium world-class ecosystem towards more businesses in collaboration with over 100 leading companies across 13 industries through the ONESIAM SuperApp, which will not only help expand the customer base and deliver services to more high-spending customers, but, as users can avail themselves of a diverse range of rewards through VIZ Coins, will also fulfill the lifestyle needs of affluent customers in all dimensions.

In conclusion, all of these reflects Siam Piwat’s vision as the Visionary Icon and its potentiality with strengthened capabilities of teamwork, which leads to the new business creation and consistently overcome every crisis.

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Siam Piwat’s properties and world-class convention center  bring home 7 awards at The Best of SHA Awards 2021

Siam Paragon received the plaque of honor and won first place at The Best of SHA Awards 2021 

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  • Siam Piwat’s properties and world-class convention centers received the plaque of honor and won first place at The Best of SHA Awards 2021, an award given to the best establishments that strictly comply with SHA standards
  • Emphasize Siam Piwat’s position as an organization placing importance on standards safety and the best service standards.

Siam Piwat Company Limited, Thailand’s leading owner and operator of world-class projects, such as Siam Paragon, Siam Center, and Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok, has reinforced its standard for the highest safety and hygiene for shopping and world-class convention centers industry. Siam Piwat’s affiliated businesses won 7 The Best of SHA Awards, with Siam Paragon earning a plaque of honor and winning first place as the ultimate establishment in the best department store and shopping center category, according to SHA standards. The award ceremony was held at the Chao Phraya Room, Navy Auditorium, Bangkok. Mr. Phiphat Ratchakitprakarn, Minister of Tourism and Sports, and  Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, presented the award.

Ms. Narathip Rattapradit, Chief Operating Officer, Siam Piwat Company Limited said, “We are very proud of our shopping centers and convention centers. In particular, Siam Paragon has been entrusted with having the highest hygiene safety standards for our customers, according to the survey asking tourists across the  country who visited our properties about our hygiene measures. Shopping centers under Siam Piwat group have given priority to safety and hygiene standards since the beginning of the pandemic by adhering to the principles of the most proactive measures, including ‘COVID-Free Setting’ and ‘Universal Prevention’, to reassure all employees, stores, and customers that we can welcome everyone to all areas of our shopping centers with great emphasis on hygiene and safety, alongside creating unprecedented and extraordinary experiences. We realize that strict and comprehensive implementation of safety and hygiene standards in all dimensions, including the hygiene of service personnel, cleanliness and safety in all areas of the shopping center, customer screening, and customer care, will help drive and accelerate the recovery of tourism-related businesses. This is an important part of driving the economy forward. It is our aspiration that these accolades will enable us to serve as a model for other venues, inspiring them to acknowledge and place more importance on hygiene measures and safety for all people in society.” 

Siam Piwat has always provided facilities that are conducive to the new normal, complied with safety and hygiene standards, and strictly complied with the standards of the Department of Disease Control and the Ministry of Public Health. Siam Piwat continues to operate and conduct various activities under continuous strict hygiene measures, always prioritizing and considering the safety of customers, merchants, and employees as the first priority. This has resulted in Siam Piwat group shopping centers and world-class convention centers bringing home a total of 7 awards at The Best of SHA Awards 2021, an award given to the best establishments that strictly comply with SHA standards, consisting of: 

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  • Siam Paragon received the plaque of honor and won first place at The Best of SHA Awards 2021 in the department store and shopping center category. The shopping center was ranked The Best of SHA 3 stars and received an award and certificate given to the best establishment in terms of SHA standards, white tourism, and environment.
    • ICONSIAM and SOOKSIAM, a collection of standout Thai products located in ICONSIAM were ranked The Best of SHA 3 stars and received an award and certificate given to the best establishment in terms of SHA standards, white tourism, and environment. 
  • Siam Center was ranked The Best of SHA 1 star and received an award and certificate given to high-quality establishment that exceeds the SHA standard.
  • True Icon Hall was ranked The Best of SHA 3 stars and received an award and certificate given to the best establishment in terms of SHA standards, white tourism, and environment.
  • Royal Paragon Hall was ranked The Best of SHA 2 Stars ranking and received an award and certificate given to a high-quality establishment that far exceeds the SHA standard.

Siam Piwat group, as The Visionary Icon, is committed to driving the Thai tourism industry and building confidence for both Thai and foreign customers. Siam Piwat group is ready to provide services with the highest hygiene and safety measures in all dimensions and continue to create the best experience for employees, merchants, and all customers. 

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Russia Steps up Assaults as Ukraine Appeals for More Help

Ukrainian soldiers carry the coffin of one of the Ukrainian military servicemen, who were killed during an airstrike on a military base in Yarokiv, during a funeral ceremony in Lviv, Ukraine, Tuesday, March 15, 2022. Photo: Bernat Armangue / AP
Ukrainian soldiers carry the coffin of one of the Ukrainian military servicemen, who were killed during an airstrike on a military base in Yarokiv, during a funeral ceremony in Lviv, Ukraine, Tuesday, March 15, 2022. Photo: Bernat Armangue / AP

KYIV, Ukraine (AP) — Russia escalated its bombardment of the Ukrainian capital and launched new assaults on the port city of Mariupol, making bloody advances on the ground as Ukraine’s president prepared Wednesday to make a direct appeal for more help in a rare speech by a foreign leader to the U.S. Congress.

As the invasion entered its third week, Ukrainian President Volodymyr Zelenskyy suggested there was still some reason to be optimistic negotiations might yet yield an agreement with the Russian government.

After their delegations met Tuesday via video, Zelenskyy said Russia’s demands were becoming “more realistic.” The sides were expected to speak again later Wednesday.

“Efforts are still needed, patience is needed,” he said in his video address to the nation. “Any war ends with an agreement.”

Developments on the diplomatic front and on the ground occurred as the number of people fleeing Ukraine amid Europe’s heaviest fighting since World War II eclipsed 3 million.

Zelenskyy, previewing his speech to the U.S. Congress, thanked President Joe Biden and “all the friends of Ukraine” for $13.6 billion in new support.

He appealed for more weapons and more sanctions to punish Russia and repeated his call to “close the skies over Ukraine to Russian missiles and planes.”

He said Russian forces on Tuesday had been unable to move deeper into Ukrainian territory but had continued their heavy shelling of cities.

Over the past day, 28,893 civilians were able to flee the fighting through nine humanitarian corridors, although the Russians refused to allow aid into Mariupol, he said.

Also Tuesday, the leaders of three European Union countries — Poland, the Czech Republic and Slovenia — visited Kyiv in a bold show of support amid the danger.

Russia’s bombardment of the capital appeared to become more systematic and edged closer to the city center Tuesday, smashing apartments, a subway station and other civilian sites. Zelenskyy said the barrages hit four multi-story buildings and killed dozens.

A senior U.S. defense official, speaking on the condition of anonymity to discuss the Pentagon’s assessment, said the Russians were using long-range fire to hit civilian targets inside Kyiv with increasing frequency but that their ground forces were making little to no progress around the country. The official said Russian troops were still about 15 kilometers (9 miles) from the center of the capital.

The official said the U.S. has seen indications that Russia believes it may need more troops or supplies than it has on hand in Ukraine, and it is considering ways to get more resources into the country. The official did not elaborate.

Before Tuesday’s talks, Russian Foreign Minister Sergey Lavrov said Moscow would press its demands that Ukraine drop its bid to join NATO, adopt a neutral status and “demilitarize.”

In a statement that seemed to signal potential grounds for agreement with Moscow, Zelenskyy told European leaders gathered in London that he realizes NATO has no intention of accepting Ukraine.

“We have heard for many years about the open doors, but we also heard that we can’t enter those doors,” he said. “This is the truth, and we have simply to accept it as it is.”

NATO does not admit nations with unsettled territorial conflicts. Zelenskyy has repeatedly said he realizes NATO isn’t going to offer membership to Ukraine and that he could consider a neutral status for his country but needs strong security guarantees from both the West and Russia.

The U.N. said close to 700 civilians in Ukraine have been confirmed killed, with the true figure probably much higher.

Two journalists working for Fox News were killed when the vehicle they were traveling in was hit by fire Monday on the outskirts of Kyiv, the network said. Fox identified the two as video journalist Pierre Zakrzewski and Ukrainian journalist Oleksandra “Sasha” Kuvshynova, who was helping Fox crews navigate the area. Another journalist was killed Sunday in Ukraine.

New efforts to bring civilians to safety and deliver aid were underway. The Red Cross said it was working to evacuate people in about 70 buses from the northeastern town of Sumy, near the Russian border.

The exodus from Mariupol marked the biggest evacuation yet from the southern city of 430,000, where officials say a weekslong siege has killed more than 2,300 people and left residents struggling for food, water, heat and medicine. Bodies have been buried in mass graves.

Kyrylo Tymoshenko, a senior aide to Zelenskyy, said about 20,000 people managed to leave Mariupol on Tuesday in 4,000 private vehicles via a designated safe corridor leading to the city of Zaporizhzhia.

On a day when thousands managed to leave, Russian troops seized Mariupol’s largest hospital, regional leader Pavlo Kyrylenko said. He said the troops forced about 400 people from nearby homes into the Regional Intensive Care Hospital and were using them and roughly 100 patients and staff as human shields by not allowing them to leave.

Kyrylenko said shelling had already heavily damaged the hospital’s main building, but medical staff have been treating patients in makeshift wards in the basement.

Doctors from other Mariupol hospitals made a video to tell the world about the horrors they’ve been seeing. “We don’t want to be heroes and martyrs posthumously,” one woman said. She also said it’s insufficient to simply refer to people as the wounded: “it’s torn off arms and legs, gouged out eyes, bodies torn into fragments, insides falling out.”

Meanwhile, the Ukrainian army’s general staff said Tuesday evening that Russian troops had launched another assault on the strategically important city.

Fighting has intensified on Kyiv’s outskirts in recent days, and air raid sirens wailed inside the capital. The mayor imposed a curfew through Thursday morning.

Tuesday’s artillery strikes hit the Svyatoshynskyi district of western Kyiv, adjacent to the suburb of Irpin, which has seen some of the worst fighting of the war.

Flames shot out of a 15-story apartment building and smoke choked the air as firefighters climbed ladders to rescue people. The assault blackened several floors of the building, ripped a hole in the ground outside and blew out windows in neighboring apartment blocks.

“Yesterday we extinguished one fire, today another. It is very difficult,” a firefighter who gave only his first name, Andriy, said outside the building, tears falling from his eyes. “People are dying, and the worst thing is that children are dying. They haven’t lived their lives and they have already seen this.”

City authorities also tweeted an image of the blown-out facade of a downtown subway station that had been used as a bomb shelter and said trains would no longer stop at the station.

On Tuesday evening, Ukrainian forces repelled Russian troops who tried to storm Ukraine’s second-largest city, Kharkiv, from their positions in Piatykhatky, a suburb 15 kilometers (9 miles) to the north, the regional administration chief, Oleh Sinehubov, said on Telegram. He said the Kharkiv’s defenders were able “to push the enemy back beyond its previous position,” in what he described as a “shameful defeat” for Russia.

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Story: Andrea Rosa. Associated Press journalists around the world contributed to this report.

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Two Fox Journalists Killed in Ukraine, Underscoring Dangers

This image released by Fox News Channel shows cameraman Pierre Zakrzewski while on assignment with colleagues, Fox News correspondent Steve Harrigan and Jerusalem-based senior producer Yonat Friling, background right, in Kyiv. Zakrzewski was killed in Ukraine on Monday, March 14, 2022, when the vehicle he was traveling in was struck by incoming fire. Photo: Pierre Zakrzewski / Fox News via AP
This image released by Fox News Channel shows cameraman Pierre Zakrzewski while on assignment with colleagues, Fox News correspondent Steve Harrigan and Jerusalem-based senior producer Yonat Friling, background right, in Kyiv. Zakrzewski was killed in Ukraine on Monday, March 14, 2022, when the vehicle he was traveling in was struck by incoming fire. Photo: Pierre Zakrzewski / Fox News via AP

NEW YORK (AP) — A veteran videographer and a 24-year-old Ukrainian journalist working for Fox News were both killed when their vehicle came under fire outside of Kyiv, the network said on Tuesday.

Pierre Zakrzewski, 55, and Oleksandra “Sasha” Kuvshynova were traveling Monday in Horenka with Fox News reporter Benjamin Hall, who remains hospitalized.

“Today is a heartbreaking day for Fox News Media and for all journalists risking their lives to deliver the news,” the network’s CEO, Suzanne Scott. said in a staff memo.

On Sunday, documentary filmmaker Brent Renaud, another veteran of covering war zones, died when Russian forces opened fire on his vehicle in Irpin, also outside of Kyiv.

The death of three journalists in a short span underscores the dangers faced by people chronicling the war in Ukraine, even those with extensive experience reporting from conflict zones.

The dangers for journalists seem to be increasing by the day, as the fighting seems to get more brutal and concentrated in more urban areas, said Summer Lopez, director of the Free Expressions Program at PEN America.

Zakrzewski, an Irish citizen who was based in London, had covered conflicts in Iraq, Afghanistan and Syria for Fox and won an internal “unsung hero” award for playing a key role last year in getting Fox’s freelancers and their families out of Afghanistan after the U.S. withdrawal. He had been working in Ukraine since February.

“Such a fine man,” tweeted Fox national security reporter Jennifer Griffin.

Trey Yingst, another colleague who worked with Zakrzewski in Ukraine, called him “as good as they come.”

Kuvshynova was a local “fixer,” as is known in war zones. She helped Fox crews navigate the Kyiv area, gathered information and spoke to sources. She had a passion for music, the arts and photography, Scott said in the staff memo.

“Several of our correspondents and producers spent long days with her reporting the news and got to know her personally, describing her as hard-working, funny, kind and brave,” Scott wrote. “Her dream was to connect people around the world and tell their stories and she fulfilled that through her journalism.”

In Washington on Tuesday, the Ukrainian ambassador to the United States, Oksana Markarova, thanked reporters who are on the ground in Ukraine.

“Risking their lives to tell the world the truth” is something that Ukraine and the world desperately need, she said at the National Press Club.

Jane Ferguson, a PBS “NewsHour” correspondent in Ukraine who has also reported from Afghanistan, Iraq, Somalia and Syria, said on Twitter that the war “is incredibly tough to cover as a field reporter, unlike any I have seen or experienced before.”

With intense artillery fire that can reach for miles and a vague fluidity of army positions, there is really no front line, Ferguson wrote.

Ferguson said she and her crew were recently pulled out of their car at gunpoint by Ukrainian soldiers who mistakenly thought they were being filmed from the car. The journalists were waved on after their credentials were checked, “but for a few minutes it was pretty nasty.”

There are few journalists officially embedded with troops — as they were in Iraq and Afghanistan, for example — so many reporters are driving around independently, and without good intelligence, which is particularly dangerous, Ferguson said.

In an interview, ABC News reporter Martha Raddatz said Ukraine reminded her of covering the siege of Sarajevo because there are no U.S. troops there.

“That is a huge thing for me,” she said. “You realize, ‘Oh, wait. There are no Americans here. There’s no protection for us here.’ I think you’re very cognizant of that.”

Gulnoza Said, coordinator of the Europe and Central Asia Program for the Committee to Protect Journalists, has been hearing from journalists in Ukraine concerned about checkpoints where it isn’t clear if they’re coming upon Russian or Ukrainian soldiers.

She said journalists are telling her they are worried that Ukrainian authorities may be seeking to limit the areas and hours in which they can work.

“I need to find out exactly what they want to do,” she said. “I hope it is not because they want to control the narrative of the war.”

News of Zakrzewski’s death hit particularly hard Tuesday in Ireland. Irish premier Micheal Martin said he was deeply disturbed by the news.

“My thoughts are with their families, friends and fellow journalists,” Martin said. “We condemn this indiscriminate and immoral war by Russia on Ukraine.”

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Story: David Bauder. Associated Press correspondents Lynn Elber in Los Angeles and Danica Kirka in London contribute to this report.

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B.Grimm Power signs deal to use PTT LNG terminal for processing its LNG, becoming first private firm to procure LNG for Thailand

B.Grimm LNG Ltd today signed an accord with PTT LNG Ltd to utilise the latter’s liquefied natural gas (LNG) terminal in Rayong.

The “Terminal Use Agreement,” concluded at the Centara Grand Hotel Central Plaza Ladprao, forms an integral action of B.Grimm Power PCL (BGRIM) group’s foray into the LNG business and marking the liberalisation of natural gas trading in Thailand. 

B.Grimm LNG, a wholly-owned subsidiary of BGRIM, was authorised by the Energy Regulatory Commission (ERC) on 27 May 2020 as one of the seven “shippers’ of LNG supplies to the country.

The company has since then taken steps to negotiate LNG purchase contracts with the world’s leading suppliers and on 20 October 2021 sought the service of the PTT LNG Terminal’s first facility, known as LMPT-1, to process 500,000 tonnes of LNG per year for seven years from 2023 to 2029.

Dr. Harald Link, President of BGRIM, said the accord with PTT LNG signifies B.Grimm LNG’s readiness as the first private firm capable of procuring LNG for the country.

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The move also marks an important step in liberalising Thailand’s natural gas business, he noted.

The first commercial shipment of LNG procured by B.Grimm LNG is expected to arrive at the LMPT-1 terminal by early 2023 and in effect kicking off the phase 2 free competition in natural gas business.

The LNG procured by B.Grimm LNG will go through the regasification process at LMPT-1 terminal to covert the gas liquid into the gaseous state before being fed into PTT’s natural gas pipeline system for delivery to end-users such as power plants and various industries.

The permission for private company to access the LNG terminal’s services is pivoting the liberalisation of Thailand’s natural gas business which has long been under state control.

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CP Foods readies to export chicken products to Saudi Arabia within this month

Charoen Pokphand Foods Public Company Limited (CP Foods) received a good news that its five chicken processing plants are among 11 Thai factories have been certified from the Saudi Food & Drug Authority (SFDA) to ensure the company’s chicken quality is safe and strictly manufacturing under international Halal standard. The company will also export chicken to Riyadh by this month.  

Mr.Prasit Boondoungprasert, Chief Executive Officer of CP Foods, said that Saudi Arabia government has lift up import ban on Thai chicken, egg, chilled and frozen fresh chicken products, which it was implemented since 2004. SFDA has recently announced on its website to allow import poultry from Thailand including 11 producers of that CP Foods’ five processing plants have also been certified. This helps convince Saudi people as well as other importing countries to CP Foods’ quality meat and products are derived from international standard processing lines through Halal restrictions and quality control system to ensure traceability. 

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“We would like to give this special thanks to Prime Minister Prayut Chan-o-cha, Commerce Minister Jurin Laksanawisit, Agriculture Minister Chalermchai Sri-on and all government agencies on their efforts to work hard and negotiate with Saudi officials and closely monitor the outcome. This successful has allowed Thailand to re-export chicken to Saudi Arabia where its maximum import of chicken reaches about 590,000 tons to create great opportunity to Thai exporters, “noted Mr. Prasit.

Five CP Foods’ slaughterhouses and Processing plants have been certified by SFDA, including Minburi Slaughterhouse, Minburi Chicken Processing Plant I, Minburi Chicken Processing Plant II, Saraburi Slaughterhouse Plant and the Saraburi chicken processing plant. The SFDA had inspected the company’s operations since 2019.

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The country is a high potential market with a population of 35.6 million people and opportunities within the Gulf Corporation Council. Moreover, Saudi Arabia is the country with the highest share of food imports at 52.7% and consume 45 kg of chicken meat per person per year, making 1.5 million tons per year in total demand.

Previously, CP Foods was the largest Thai chicken exporter to Saudi Arabia. The company’s first export batch to Riyadh will be shipped this month. 

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CP Foods is committed to developing quality chicken meat production that meet internationally-recognized standards. All the company’s slaughterhouses and processing plants are certified standards such as GMP, HACCP, ISO 9001, IFS, BRC Global Standard-Food, Halal, ISO 14001-Environment Management System, Social Accountability (SA 8000), Thai Labor Standard (Thai labor standards. -TLS 8001), OHSAS 18001 (Occupational Health and Safety System) and ACC (Aquaculture Facility Certification). More importantly, the company has a special production process that meets Islamic standards such as using Islamic staffs for slaughtering chickens and all ingredients are Halal.

CP Foods’ chicken products have been trusted by customers around the world. The company’s key export destinations are high quality markets including Japan, the United Kingdom, and the European Union.

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