Many people are still mystified by what an SEO agency does and how their work translates to raising awareness of a brand in the marketplace.
SEO is simply one function of a digital marketing agency, but it’s a crucial function. Before a website can be used to host an ecommerce platform or be the target destination of users responding to advertising, it has to be able to support the vast increase in user traffic that digital marketing typically generates.
Product catalogues, transactional abilities and online shopping carts can all combine to slow down the operation of your brand’s website. It probably wasn’t set up to handle digital marketing if it was built very long ago. And it’s most certainly suffered a drop in the rankings if it hasn’t been upgraded until now.
Getting Your Site Ready for Digital Marketing
An SEO agency prepares your site for the demands of digital marketing first by performing an audit of both the site’s capabilities and its shortcomings. The SEO team goes through an extended checklist that looks through the architecture and the performance standards of the site. They look for broken internal links that would get a user lost on the site. They check the content and the keywords to ensure there is no plagiarism in the content and the keywords are accurate and high-ranking. They also check all the technical elements to ensure they’re not slowing down the loading or operational speeds of the site.
They fix whatever problems they encounter and set up the site to be robust enough to handle all the user traffic and functions that several simultaneous marketing activities can entail.
The SEO agency also gets proactive in refreshing your site’s content to increase the informational value of the content and increase the scope of the keywords describing your brand’s products and services.
This content will take the form of onsite content, external blogs, and outreach content that contains links directing users back to pages on your site. These blogs and outreach articles will appear on related websites that present logical paths to follow by visitors seeking your brand’s type of products and services.
By relying heavily on providing the broadest scope in the keywords used to describe your brand, the SEO agency creates an organic interest in your website and your brand name. They increase brand awareness by making your name, message and your products and services easier to find among the scores of competitors on the internet.
With the combination of the improvements to your site because of the audit and upgrades they provide, and the proactive services they provide in drawing more users to your site, they are an invaluable part of a comprehensive digital marketing strategy.
To find out more about the world of SEO and digital marketing, make an appointment for a consultation with an award-winning digital marketing and SEO agency in Bangkok. A representative of Primal will explain all the services we offer.