CP Brand proudly announces its remarkable achievement of securing the Marketeer’s No.1 Brand Thailand 2023 award. This prestigious recognition underlines CP Brand’s industry leadership and dedication to innovative research & development (R&D) for producing consumer-driven food solutions. Notably, the brand emerged victorious in the Frozen and Chilled Food categories, a testament to its ability to consistently align with consumer insights and deliver superior products.
The award was handed out following a comprehensive consumer survey conducted during 2022-2023 by Marketeer Magazine, an esteemed influence marketing publication in Thailand. This year, CP Brand triumphed in two categories: Frozen and Chilled Food, including the celebrated ‘CP Sausage,’ which has retained consumer trust for an impressive three consecutive years.
Anarkawee Chooratn, Head of Marketing at Charoen Pokphand Foods Public Company Limited (CP Foods), realizes the shift in modern consumers’ lifestyles and their conscious preference for better convenience and longer shelf-life products. “Our dedication to consistency in developing new products, underlining the “consumer-centric” concept, while upholding food safety adhered to international standards, along with our acute understanding of changing consumer demands, has been the primary catalyst in driving our growth and success,” expressed Anarkawee.
This third-time recognition as Thailand’s No.1 Brand serves as a motivating force for CPF, inspiring our constant pursuit of enhancing food safety and quality standards. “Our aim is to consistently earn consumer trust, providing innovative solutions that cater to the diverse needs of consumers across all age groups,” added Anarkawee.
The success of ‘CP Sausage’ reflects CPF’s dedication to creating products based on consumer demand. CPF recently launched CP Fit-It, in response to consumer trends leaning towards healthier food choices. Made with quality chicken breast meat, CP Fit-It offers 20 grams of protein per serving, equivalent to 5 egg whites, while maintaining low fat and sodium levels. This cutting-edge product was honored with the ‘World’s Best Taste of the Year 2023’ or the 3-star Superior Taste Award 2023 from the International Taste Institute, a further affirmation of its excellent taste and quality.
Our commitment in developing new products, underscoring the “consumer-centric” concept, while upholding food safety adhered to international standards, along with our acute understanding of changing consumer demands, has been the primary catalyst in driving our growth and success.
Additionally, CP Brand’s Frozen Food category continues to gain nationwide consumer awareness. CP Brand’s successful development of frozen food, which provides consumers with a fresh experience, is supported by Individual Quick Freezing (IQF) technology. This technology helps maintain the taste and nutritional value of the food without the need for preservatives. The company’s efforts to improve people’s health have resulted in a 30% reduction in salt content in various products such as CP Spaghetti Carbonara Chicken and CP Spaghetti with minced chicken and sausage, while still preserving their delicious taste. The company’s focus is on continuously delivering healthier innovations for consumers of all generations.
CP Foods is continually dedicated to producing nutritious and healthy innovative food by integrating innovative technologies throughout the production process. This commitment enables the company to consistently provide high-quality and delicious products. In addition, CP Foods continues to launch campaigns that align with emerging trends, always seeking fresh opportunities to better understand and serve consumers of all generations.