Giant 3D animated cat campaign and new brand ambassador set to excite animal lovers
VetSynova Co Ltd, the leading producer of VFcore innovative pet products and the top seller of lickable pet supplements, aims to strengthen its market leadership in 2024 with a series of sales strategies including innovative products, an exciting campaign featuring a giant 3D animated cat movie shown in the Bangkok city center, and the introduction of Nonkul – Chanon Santinatornkul as the brand ambassador.
Market research conducted in veterinary clinics and pet shops across the country shows that ‘petriarchy” or pet parenting will be the 3rd highest ranking trend in 2024. Keys factors supporting this development are the increasing number of senior citizens, singles and couples raising pets as family members.
The pet product market in Thailand has expanded quickly, with the total market value rising to approximately 20 billion baht. The pet food segment accounts for 75-85%, or about 15 billion – 17 billion baht, and the trend looks set to continue.
Dr. Manaithorn Seriputra, Chairman and co-founder of VetSynova Co Ltd, said, “Over the past year, pet humanization or pet parenting has become clearer. Owners nowadays see pets as family members. They are ready in all aspects to have pets, are interested in innovations and look for the best for their pet’s health. VFcore pays high attention to this group, who make up our direct target customers. Therefore, we have created and provided innovations that meet their needs and help them strengthen the bonds between themselves and their pets. VFcore by VetSynova is the brand that helps maintain pet health and allows owners to have quality and close family bonding time with their pets. With our innovations that satisfy both pets and owners, our pet supplements have become the No. 1 in the market.”
Dr. Manaithorn added, “We have attended many international pet expos and veterinary conferences and are confident that VFcore is the first to introduce lickable pet supplements that are not in the form of a pill. It is the result of hard work and research carried out over a year by our team of experienced veterinarians who have worked closely with Thailand’s leading universities. Our products, therefore, are healthy, tasty and loved by both cats and dogs. Backed by this success, we will move on to develop even better pet lifestyle innovations to promote pet health and bonding between owners and pets.”
Apart from pet lifestyle innovations, VetSynova will also introduce two strategies in 2024 to strengthen its market leadership. One of the new strategies is to build a strong VFcore community through various activities, starting with the “#เพราะรักให้เลีย” campaign. VFcore has brought Thailand’s first 3D animated cat to the city center, where people passing through Parc Paragon and the Interchange Building at Asok intersection will be stunned by this giant 3D animated cat. This was coupled by a recent fan meet activity where over 60 owners and their beloved dogs and cats who are VFcore customers gathered and enjoyed a good time together at TRUE 5G PRO HUB, Siam Discovery.
VetSynova has also introduced Nonkul – Chanon Santinatornkul as the first VFcore brand ambassador to strengthen brand positioning and character. The company hopes that the appointment of the brand ambassador will attract new customers and grow the brand advocacy group.
The company is confident that its innovative products and killer marketing strategies and activities will not only maintain its market leadership in Thailand but also enable it to expand to foreign markets in the future.
VFcore currently offers 9 formulas of food supplements recommended by veterinarians. They are made from premium ingredients under the supervision of experienced veterinarians. The nine formulas are:
1.) Yellow LS (Lysine) for enhanced immunity, protecting cats from cat flu and reducing stress
2.) Red RB (Iron & Copper Multi-Vitamins) for blood production
3.) Green JC (Joint Care Complex)
4.) Orange KC (Kidney Care) for kidney health
5.) Gold Vitality with over 20 vitamins for health enhancement
6.) Emerald green BIO for diarrhea treatment and to enhance immunity
7.) Latte cream colored FIBER that reduces constipation and hairballs
And two new formulas:
8.) Pink SK (Skin), the latest formula for silky fur
9.) Blue UC for stress reduction and prevention of cystitis
