BANGKOK – Rangnam’s Songkran Festival begins with a spectacular kickoff, showcasing the soft power of Thai traditions and the uniqueness of the Rangnam neighbourhood. The event, which runs from now to April 16, confirms Rangnam’s reputation as the top festival destination in Thailand.
The “Rangnam’s Songkran Festival Muan-Nuk-Suk-Khak” event kicked off with splendour, showcasing the Songkran tradition in a contemporary light, featuring local Thai culture from all four regions in one location.
Over six days, the event boasts a diverse lineup of actors, actresses, and artists, coinciding with the “RANGNAM WATER STREET BY SUPERFLUID” music festival. This highlights Rangnam as a new and creative tourism destination in Bangkok, appealing to both Thai locals and tourists from around the globe.
The opening ceremony was graced by Prime Minister Srettha Thavisin. Experience the thrilling world of splashes from today until April 16 at King Power Rangnam.
Entering its 35th year, King Power Group, in collaboration with the Bangkok Metropolitan Administration (BMA), Tourism Authority of Thailand (TAT), Siam Commercial Bank Public Company Limited, and the Rangnam community, is organising the ‘Rangnam’s Songkran Festival’ event, from today until April 16, 2024.
This year’s Songkran event is themed “Muan-Nuk-Suk-Khak” (enjoyment, fun, happiness, and excitement).
The event was graced by Prime Minister Srettha Thavisin, who chaired the opening ceremony. Also in attendance were Sermsak Pongpanit, Minister of Culture; Sudawan Wangsuphakijkosol, Minister of Tourism and Sports; Krisada Chinavicharana, Deputy Minister of Finance; Bangkok Governor Chadchart Sittipunt; Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT); Paetongtarn Shinawatra, Deputy Chairperson of the National Soft Power Strategy Committee; Wantanee Wattana, Permanent Secretary of the Bangkok Metropolitan Administration (BMA); and Tanapot Parksuwan, SEVP, Chief Wholesale Banking Officer at Siam Commercial Bank PCL.
The event also featured a parade from the four regions and the “Muan-Nuk-Suk-Khak” caravan led by Bow-Maylada Susri, Phi Phi-Krit Amnuaydechkorn, and Engfa Waraha.
Mr. Aiyawatt Srivaddhanaprabha, Chief Executive Officer of King Power Group, said with a vision of conducting business under the concept of “Power Your World,” he believe in all possibilities that can be achieved to the fullest.
“We are committed to propelling our organisation forward and transforming the Rangnam neighbourhood into a new, creative economy-driven tourism landmark in Bangkok. We have transformed over 4,000 square meters into a creative and fun-filled space for the ‘Rangnam’s Songkran Festival’, aligning with the government’s soft power policy by showcasing the beauty of Thai culture and local identity.
Our goal is to position the Rangnam area as a destination for celebrating various festivals, fostering a creative tourism district. This initiative aims to provide tourists with an unforgettable experience while generating income for the surrounding communities,” he stated.
Participants are assured of the grandest variety of activities throughout the six-day event. Celebrating the “Muan” (enjoyment) theme, the Grand Songkran Procession showcases over 40 celebrity artists parading daily.
These celebrities, including Miss Songkran of the Year 2024, Yaya Urassaya Sperbund, together with Phi Phi-Krit Amnuaydechkorn, Bow-Maylada Susri, Engfa Waraha, Jeff-Worakamol Satoe, Gemini-Norawit Titicharoenrak, and Fourth-Nattawat Jirochtikul, are leading the event’s activities.
Additionally, beauty queens such as Amanda Obdam, Maria Poonlertlarp, Namtan-Chalita Suansane, Anchilee Scott-Kempis, Nat-Aniporn Chalermburanawong, Yoshi-Rinrada Thurapan, and First-Phattharaphon Wang will also be part of the parade.
For the “Nuk” (fun) theme, participants will enjoy grand entertainment, including mini-concerts featuring artists from all over Thailand such as Nont-Tanont Chumroen, Oat-Pramote Pathan, PROXIE band, Ja R-Siam (Nongpanee Mahadthai), as well as performances from the Likay Song Thepbut Soodtee Rak (Two Beloved Demigods) troupe, Sunthraphon and Khluen Luk Mai Sunthraphon (New Wave Sunthraphon), and Ping Ping and Toto from The Golden Song, among others.
For the “Suk” (happiness) theme, treat yourself to a wide array of delicious dishes from over 50 renowned Thai restaurants and food stalls in the Rangnam area.
Indulge in specialties like Pa Paed Grilled Meatballs Buriram, Tidlom Moo Tod Pla Ra (known for its fried pork with dipping sauce), Yam Naem Khao Krob Jea Aom (featuring crispy rice balls with fermented pork sausage and a spicy dressing), Madame Sai Ua (serving the iconic northern Thai sausage),
Chaffeine, Khao Kha Moo Trok Sung (renowned for its braised pork leg rice), Heng Pure Bang Rak Grass Jelly, Lod Chong Wat Jes Soi 6 Mahachai, Pad Thai Grandma Sri, Pla Jap Lak, Sanae Khao Soi, Sanae Khao Puk Sesame Honey Mochi, Auntie Bum Ba Bin Coconut Namhom, Pandan Jelly Drink Soi Mangkorn, Ko Inter, Miang Kleab Bua, Jae Beer Talay Tod (famous for its deep-fried mixed seafood), Stupid Fries Gyoza, Jae Im Chicken Rice, Aum & Napa Thai Desserts, and Jeep Roj Khot Aroi, and many more.
Simply scan and pay with the SCB EASY app at restaurants displaying the Mae Manee signs at the event. For every accumulated spending of 100 baht or more, receive a game coupon worth 200 baht (limited to 100 coupons per day, 1 coupon per person).
Amping up the exciting “Khak” theme with fantastic value promotions, King Power members who have booked flights can enjoy discounts of up to 25%. If you don’t have a flight booked, you can still shop for blue-label products and take them home immediately. Not yet a member? No problem!
Apply for a free King Power NAVY membership and receive a 1,000-baht discount coupon. These promotions are available from April 1-16, 2024, at King Power Rangnam, Srivaree, Pattaya, and Phuket.
Exclusive offer from April 11-16, 2024: Get a gift voucher worth 200 baht and one piece of elephant pants or loincloth (limited quantity). Plus, for King Power members, there’s an added perk: the chance to be one of 30 special individuals to participate in a photography activity and receive a special drink from the celebrity artists (limited to one right per person per day) at King Power Rangnam.
Additionally, for holders of a joint King Power and SCB CardX credit card, you can enjoy cashback of up to 10,000 baht and receive an extra 10,000 reward points between April 1 and 16 at King Power Rangnam.
From April 13 to 15, Rangnam will be transformed into a water-splashing street, featuring the most exciting music festival through water, “RANGNAM WATER STREET BY SUPERFLUID”, under the concept of “Endless Colours.” This event aims to create an experience filled with enjoyment, fun, happiness, and excitement.
The festival will include a lineup of T-POP artists and famous DJs who will join to splash fun this summer. Join forces with Ink-Waruntorn Paonil, Ally-Achiraya Nitibhon, Trinity Band, Oabnithi Wiwattanawarang, JJ-Kritsanapoom Pibulsonggram, Tytan Teepprasan, and artists from the HIGH CLOUD label to establish Rangnam as the new Songkran landmark in Bangkok.
Throughout the event, visitors can be immersed in the tradition of bathing Buddha images for the Thai New Year, dress in Thai costumes, take free photos, participate in fortune-telling sessions based on the 4 fortune-telling sciences, and engage in temple games. Don’t miss the “bath water on Buddha images” activity, believed to bring good fortune.
The event features Buddha images from various regions: the reproduction of Luang Pho Sothon from the Central region, Phra Sri Sakyamuni Sri Thammarat from Wat Phra Borommathat Woramahawihan in the Southern region, Phra Buddha Sihing with a lap width of 9 inches from the Northern region, and Luang Por Phra Sai with a lap width of 9 inches from the North-eastern region.
The event recreates the Songkran atmosphere from across Thailand in one location, with each zone representing a different aspect: the “Nuk” (fun) zone featuring the ambiance of Dibuk Road in Phuket; the “Muan” (enjoyment) Zone embodying the spirit of Tha Phae Road in Chiang Mai; the King Power Junction Zone (train station); the “Suk” (happiness) zone representing the vibrancy of Khao San Road in Bangkok; and the “Khak” (excitement) zone reminiscent of Khao Niew Road in Khon Kaen. Visitors can also enjoy delicacies from 50 participating restaurants along the way and marvel at the stunning flower canal.
Don’t miss out on ‘Rangnam’s Songkran Festival’, where you can experience the fun of Songkran from all over Thailand in one event from April 11-16, 2024, from 10:00-21:00. Additionally, enjoy the “RANGNAM WATER STREET BY SUPERFLUID” from April 13-15, 2024, from 16:30-21:00 at King Power Rangnam.
Those keen on participating can stay updated on further event details via Facebook: King Power.
